Transcript Title Search - Fort Hill High School

Search techniques
Search
command
Description
intitle:
The text must be in the web page title.
Intitle:“social Studies”
Title Search
Try a
title
search!
• Title Search- Retrieves the specified word
or phrase in the webpage title which
appears in the title bar on the browser.
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Title Search Results
NOTE
Social studies is in the title
of all results’ descriptions;
one refers to social studies
and the Web.
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Finding a Glossary
intitle:”special education” AND (“legal terms” AND glossary)
• Glossary - An alphabetical list of terms, limited to a
special area of knowledge, with accompanying
definitions.
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– The terminology of a profession
Search techniques
Search
command
Description
intitle:
The text must be in the web page title.
Intitle:“social Studies”
Only shows web site with this address.
Site:com site:edu site:k12.va.us
site:
Top Level Domains (TLDs)
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TLD
Purpose
.com
Commercial
.edu
Educational
.gov
Government
.mil
Military
.net
Network
.org
Organization
.us
United States
What's a Domain Name worth?
Tuvalu sold the rights to the .tv TLD to
dotTV, a Canadian company which has sold
over 50,000 .tv domain names for prices
ranging from $100 to $1 million
Tuvalu received $4million per year for ten
years For rights to .TV
Why limit the search to a TLD?
• A result that might not be returned high in the
rankings for a search of all TLDs may be in the
top results for a domain-limited search.
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Top Level Domains
TLD
Purpose
TLD
Purpose
.aero
Air-transport Industry
.biz
Businesses
.jobs
Employment-related
.cat
Catalan Language and
.museum
Museums
Culture
.coop
Cooperatives
.name
Individuals
.info
Informational
.pro
Accountants,
Lawyers, and
Physicians
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.int
International Treaty
.travel
Travel Industry
.edu Domain-limited Search
REMEMBER
Search queries can be limited to
any top level domain or
country code top level domain.
• Top Level Domain-limited Search - Restricts the
results to the Top Level Domain stated in the query;
for example, .edu, .gov, .info, .net, .org, or .us.
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.edu Domain-limited Search Results
NOTE
All results are
.edu sites.
Course syllabi are often
returned with .edu
limited searches.
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k12.va.us Site-limited Search
• k-12.va.us Site-limited Search - Restrict
the results to a Virginia school division
website. The .us makes the query a sitelimited search.
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k12.va.us Site-limited Search Results
RECOMMENDATION
If a website description
has the word resources,
view the site.
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Search techniques
Search
command
Description
intitle:
The text must be in the web page title.
Intitle:“social Studies”
site:
Only shows web site with this address.
Site:com site:edu site:k12.va.us
The text must appear in the web address
Inurl:k12 inurl:advancedplacement
inurl:
inurl:
Web Address (the URL)
• URL – Uniform Resource Locator
– The standard addressing scheme for the Web.
The Web
language to
transfer
files
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Domain Server Name
(Hypertext
Type of
Transfer
Internet
Protocol)
Server
http://
www.
Name of the Resource
Top Level
Path and File Name
Domain
teachersrcool
.org
/research
/K12.html
URL-limited Search
I admit this search is
verging on the
geekie
!
inurl:advancedplacement AND “social studies"
URL - A string of characters that describes
the type and location of an Internet resource.
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URL-limited Search Results
NOTE
advanced
placement is in
the URL of all the
results.
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Search techniques
Search
command
Description
intitle:
The text must be in the web page title.
Intitle:“social Studies”
Only shows web site with this address.
Site:com site:edu site:k12.va.us
The text must appear in the web address
Inurl:k12 inurl:advancedplacement
Show other web pages that use this link.
site:
inurl:
link:
inanchor:
Terms must appear in the anchor text of
links to the page
Link Checking: Why do it?
• Quality sites link to
other quality sites
Wanna see
my link to
Harvard?
–Link popularity search engines
• Effective search technique
• Indication of web site credibility
(Sometimes!)
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Verifying Site Credibility
http://www.gatt.org
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Verifying Site Credibility
What domain-limited
check will verify the real
World Trade
Organization site?
http://www.wto.org
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Verifying Site Credibility
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Verifying Site Credibility
Site
credibility!
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Link Checking
Conclusions
• Tell me again why I am doing link checks!
Citations!
– Quality sites link to other quality sites.
– Sites link to amplify the content of the source page.
– Link checking is analogous to citation searching.
– Link checking may be an indication of website credibility.
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Other search parameters
Double quotes
searches for a
phrase
“Mustang
convertible”
+ AND
Only display
websites that have
this Keyword
Mustang
+Car
_
Don’t display
websites that have
this Keyword
Mustang
-horse
OR
Displays websites
that have either
Keyword
Mustang and
horse or car
“”
Phrase Search
Don’t forget to
enclose me in
double
“quotation
marks.”
• Phrase Search (“double quotes”) – A phrase is
more than one keyword. Google searches for the
exact phrase; the search engine must return
documents with the terms in the exact order.
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Phrase Search Results
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How Search Engines Determine
Relevance
Factor
Keyword Use in Title of the Webpage
(Placing the targeted search term or phrase in the title tag of the
web page's HTML header)
Global Link Popularity of Site
(The overall link weight/authority as measured by link quality and
quantity from sites across the Web)
Anchor Text of Inbound Links (Text description of a link)
Link Popularity within the Site's Internal Link
Structure
(The number and importance of internal links pointing to the
target page)
Age of Site (The launch of indexable content seen by the
search engines)
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Rank
1
2
3
4
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How Search Engines Determine
Relevance
Factor
Topical Relevance of Inbound Links To Site
(The subject-specific relationship between the sites/pages linking to the
target page and the target keyword)
Link Popularity of Site in Topical Community
(The link weight/authority of the target website amongst its topical
Rank
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peers in the online world)
Keyword Use in Body Text
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(Using the targeted search term in the visible, HTML text of the page)
Global Link Popularity of Linking Site
(The reputation of the linking site)
Rate of New Inbound Links to Site
30 (The
frequency and timing of external sites linking to a site)
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Country Code Top Level Domains
(ccTLD)
Countries with the Highest Number of Internet
Users
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1. USA
6. United Kingdom (.uk)
2. China (.cn)
7. Korea (.kr)
3. Japan (.jp)
8. Brazil (.br)
4. Germany (.de)
9. France (.fr)
•
FYI
Not all nations use the .edu (educational) top level domain.
• Some use the second level domain .ac. (academic)
to designate any academic organization, including museums
and research institutions.
• Germany uses .unihttp://www.uni-leipzig.de/
• France and Switzerland do not maintain a second level
domain specifically for academic institutions.
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Web Searching Summary
• Select your topic
• Search for a glossary if you are unfamiliar with
the subject area
• Begin with a title field search using the
vocabulary of the profession
• Refine the search with a:
– Boolean AND/ +;
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NOT/ -
– Boolean OR expression
Web Searching Summary
• Further refine the search to a top level domain or a
country code
– Don’t forget to limit to the .info and .net TDLs
• Do a k12 inurl search to and a site-limited k12.va.us
search
• Also try specialized searches
– URL-limited search - Search terms in the Web
address
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– Anchor text search – Descriptive text of a link
Summation
• Use more than one search tool.
– Ask Google MSN Live.com Yahoo!
• Look at more than the first ten results
• Review any result that has these words in the
description.
– links
– resources
– web sites
– webliography
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I am the term
used by
educators.
Summation
• To Find Print Sources • To Find Web Sites
– AND “annotated
bibliography”
– AND links
– AND “case studies”
– AND resources”
– AND guides
– AND “literature review”
– AND “reading lists”
– AND references
AND sites OR “web
sites” OR websites
– AND sources
– AND sources
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– AND “white papers”
– AND webliography
Summation
• Do link checks to relevant sites to find other useful
sites.
– Yahoo – not Google!
• Evaluate, evaluate, and evaluate.
• Bookmark, bookmark, and bookmark.
– FURL (www.furl.com)
– Portaportal (www.portaportal.com)
• Collaborate, share, collaborate.
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