Transcript Real Estate Marketing Reboot Innovate > Relate > Differentiate

7. Marketing Tools:
Web 2.0
E B 2.0
 Second generation of web technology, services, and tools
 Communication, creativity, collaboration, and
information sharing
 Conversational marketing
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Blogs for Real Estate Professionals
 Tremendous
marketing
opportunity
 18% of REBAC
members have a
blog
 Growing rapidly
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Why Blog?
Web presence
Showcase personality
Networking
Provide valuable
Remain top of mind
information
Demonstrate expertise
New clients & referrals
Build your brand
Media exposure
Improve search results
Answer questions
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Who Should Blog?
 Anyone!
 Need desire, dedicated
time, and something
to say
 Integrate into overall
prospecting strategy
 Allocate time
 How often? 2-3 hours
weekly
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How Do I Get Started?
> Review variety of other
blogs
> Select blog software
> Populate site
> Make site available for
others
> Review “Your Toolbox”
and “Bright Idea”
take-away tips
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Beginner’s Checklist
 Subscribe to blogs
 Define the audience
 Encourage comments,
questions and respond
 Web address
 Use a disclaimer
 Select a platform
 RSS availability
 Write and post frequently
 Set up for sharing
 Brevity, targeted
 Promote your blog
 Provide valuable info
 Professional web design
 Photos, video
Have fun and be
creative!
 Key search terms
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What Should I Blog About?
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Industry trends
Home buying tips
Common mistakes
Local activities
Restaurants
Guest bloggers
Weekly features
Community events
 Personal stories and
anecdotes
 local news commentary
 Home warranty
overview
 Buyers and FSBO
 Foreclosure issues
 Blog roundup
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Exercise: 6-Minute Brainstorming: Blog Topics
> What topics would you like to blog about?
> What would be of interest to your buyers?
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Social Media Statistics
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54 %: comfortable with social media
23% : somewhat comfortable.
75%: use Facebook
75%: use LinkedIn®
Facebook is number one
9%: don’t use any social media
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www.facebook.com
> Largest online social network for
personal and business
> Hundreds of millions of users
worldwide
> Share photos, links, videos, blog
posts
> Make far-flung connections
> Network is called “friends”
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Ask buyers to
add a
testimonial
Contacts are
recommended
Establishes a
baseline of
trust
www.Linkedin.com
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Professional social network
Find, meet, and connect with qualified professionals
Receive recommendations
Invite others to be part of your network
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Readers are
followers
twitter
Tweets
Retweets
@RT
Handles
www.twitter.com
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Microblogging site—140 character limit
Exchange “tweets”
Asks, “What are you doing?”
Readers are “followers”
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www.youtube.com
> Share photos and videos—educational,
entertainment, and marketing
> Link to your blog or Web site
> Publish to the world or restrict access
to a viewer list
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Flickr
www.flickr.com
> Collaborative photo management and
sharing site
> Upload and tag photos and link to your blog
or Web site
> Used as a photo repository for bloggers
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www.myspace.com
> Personal social networking tool
> Create private communities
> Share photos, journals, interests, music,
status, Web sites and more
> Used mostly by teenagers, college students,
and young adults
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Real Estate Sites
> Active Rain
> Inman
> Active Rain-Localism
> RE Bar Camps
> Trulia Voices
> Real EstateVoice
> RealTown
> Zolve
> Talk.Realtor.com
> WannaNetwork
> Zillow Communities
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Social Media Best Practices
> Use sites for intended
purposes
> Connection requests to
those you know
> Create groups and
customize settings
> Include links
> Complete profiles
> Use key words
> Schedule time and set
time limits
> Actively participate
> Don’t get overwhelmed
> Focus on the sites you
enjoy
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Social Media Best Practices
> Ask clients to write
recommendations on
LinkedIn
> Send a Facebook
“friend request” after
meeting potential
clients
> Post house-hunting
photos to Flockr
> Post testimonials on
YouTube, link to
Facebook and
LinkedIn®
> Tweet open house
alerts to followers
> Use TweetLocal.com
> Who is twittering
about houses?
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