Transcript SEO-friendly-website

SEO Friendly Website
• Building a visually stunning website is not
enough to ensure any success for your online
presence.
What is SEO Friendly Website
Search Engine Friendly Website or User Friendly Website
• The website has to be designed, written and
programmed to rank in the major search engines.
Because the search engines are trying to satisfy
their target audience with relevant content/web
pages.
• A search engine friendly website design should
satisfies multiple groups: i.e humans and
technology…e.g. searchers and search engines.
Why SEO Friendly Website is Important
Nowadays market is very competitive. People
search everything in online. So it is vital for
every companies or organizations to have an
online existence and also important for the
website visibility in the search result for
business growth when people search through
related keywords. So, SEO friendly website
plays vital role for better search engine
rankings and very helpful to get new business
.
How to Create SEO Friendly Website
• Indexable Content
• Crawlable link structure
• Reduce Website Load
Time
• Add Social Elements
• Keyword Usage and
Targeting
• Keyword Domination
•Keyword Abuse
•Onpage optimization
•Avoid dynamic and
relative urls
•HTML Sitemap
•301 Redirects
Indexable content
• Search Engine can understand content in HTML
(or) Text format and it will crawl easily
• Spider will ignore the Images, flash files and other
non-text content
• So we can use the content in HTML format and
also to use HTML Tags.
Crawlable Links
“Crawlable Links” means the links within your
web site can be discovered and followed by
search engine spiders. Spiders or bots are
programs that search engines send out to find
and re-visit content (web pages, images,
video, pdf files, etc). If a search engine spider
cannot follow a link, then the destination page
will either not be included at all, or exist in the
search engine’s database but not be included
in the universe of web pages available to
search results.
Reduce Website Loading Time
Website load time plays vital role for SEO friendly
website because if website load time is high then
most probably new visitors will leave the site
before opening. It is not only cause loss of the
visitors . It also increases the bounce rate which is
very bad in the SEO point of view. So we need to
reduce the loading time.
Reduce Website Loading Time
* Break up long pages into several shorter pages.
* Remove any unnecessary elements from the page.
* Remove unnecessary codes.
* Use cascading style sheets (CSS) instead of table
based design.
* Reduce the size of image files and also save in
proper format.
* Define image height and width with tags.
Add Social Elements
Nowadays social signal plays most important role
for SEO friendly website design because it is not
only helpful to increase visitors . It is also very
helpful to maintain good rankings in SERP. So it is
very crucial for designers to add a social elements
like Twitter button, Facebook button, Google plus
button etc.
Keyword Usage and Targeting
* Keywords are mainly for fundamental to the search
process
* Search Engines crawl and index the content of pages
around the web and they keep track of the pages in
keyword based indices.
* Search engines are storing 25 billion web pages all in
one database, the engines have millions and millions of
smaller databases, each centered on a particular
keyword term or phrase. This makes it much faster for
the engines to retrieve the data they need in a mere
fraction of a second.
Keyword domination
* Keyword dominate our search intent and interaction with
the engines. While peoples are searching with any
keywords, the engines matches pages to retrieve based
on the words entered into the search box.
* Ex: Web Development Company & Website
Development Company
* Based on the spelling, punctuation, and capitalization of
those keywords provide additional information that the
engines use to help retrieve the right pages and rank
them.
Keyword Abuse
Using keywords and key phrases within your website is
an SEO technique to get your website ranking high and
easily indexed by Google. However, there is such thing
as SEO keyword abuse, and it means the website is
implementing an overload of keywords to try to rank
high within the system. This tactic almost always does
more harm to your Website.
Onpage Optimization
On Page optimization is a very first step of SEO which
every webmaster should look into. It will help search
engines understand your website better, it will also help
users to understand what is your website about and use
the navigation properly.
* Keyword Research
* Content Optimization
* Meta Tags Creation
* Image Alttags & Title Tags
Title Tags
* Keyword Density
Description
* Site Map Optimization
Keywords
Sitemap
HTML Sitemap
* HTML sitemap is the most important techniques to
distribute link juice efficiently within your site. It is
actually a page of your website that links to all the
important pages on your website. It is most valuable for
human visitors. It allows the visitors to quickly find out
any page within your website.
XML Sitemap
* Xml site map for search engine purpose
301 Redirects
• 301 redirection is the most helpful method for
webpage redirection. If you change filename or
move pages to a new domain then it is the safest
method. It includes mainly two things:
* Inform search engine that pages has been moved to
new location and it requires re-indexing.
* Inform search engine that page has been renamed
and requires re-indexing.