Transcript PowerPoint - Zero influence

Making the web work for you
Collaboration & Sharing
goHI Festival in Inverness
7th September 2006
David Bausola
Project Manager
for Strategic New Media Projects
Channel 4 New Media
London
What I do
Develop software briefs with the producers
Identify the technical pitfalls
Design solutions
Manage the development of software
Deliever the software to the platform
Make the Commissioners look good!
What I don’t do..
Make the ‘content’
Design the website
Manage the website
Market the website
What I’ve seen
• Projects that try to control users do fail
– Projects that help users grow
• The audience love to give their feedback
– It makes better products
• People love to participate with brands
– The sense of belonging
• Small mistakes make you learn..
– Big mistakes cost you an audience
Web Vs. Web
Web 1.0
• Branding
• Customers
• Selling
• dot.com madness
Web 2.0
• Dialogue
• Social Networks
• Co-production
• Web service freeness
Web 1.0 was
“Editorially Controlled Media”
Web 2.0 is
“User Generated Media”
No More
“User Generated Content!”
Artists don’t make ‘Content’.
Please, lets call it
“Authentic Media”
http://www.powazek.com/2006/04/000576.html
Web Vs. Web
Web 1.0
• Branding
• Customers
• Selling
• dot.com madness
Web 2.0
• Dialogue
• Social Networks
• Co-production
• Web service freeness
Freeness?
But not as in Free Beer
Free as in free to participate
No restrictions to participate
It’s about sharing your ideas
And ideas can be your creations.
What is Web2.0?
(No one is sure, but here’s a few clues..)
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
There lots and lots and lots
of services that can help you collaborate
Go and Experiment!
www.programmableweb.com/
Software types do breed!
• Main software functions
– Bookmarks
– Mapping
– Repositries
• And there are Mashups
– Mixing different types of
functionality
http://www.flickr.com/photo_zoom.gne?id=77494864&size=l
http://webosphere.wordpress.com/
Why share your media?
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Sharing is like a conversations
Conversations are like markets
No one has all the skills
Share what you can do
You cant share what you dont own
Let people show your work to others.
Sharing creates collaboration
How to collaborate
• Offer what you enjoy doing
– If it feels like work, it is work
– Open projects are fun!
• Be open to suggestions
– No one is as wise as a community
• Do reviews
– Participate whenever you can – you’ll be surprised how
welcome you are
How to give
• Understand what licences are for
– Enables you to share
– Makes it clear you want to be attributed
How to give
• Understand what licences are not for
– Collecting royalties
How to give
• Creative Commons BY-SA
– Ignore all other versions
– Allow people to use your work commercially
www.creativecommons.org
Being Open
• Does not mean giving all your rights away
• Does not mean losing control of identity
• It means, be willing:– To discuss
– To exchange
– To participate
Substainable projects
• Look for scaffolding
– What help do you really need?
• Read The Small Print
– Billy Bragg & Myspace
• The result of the collaboration must feed back into
the project
• The result of the collaboration must be free to move
elsewhere too
Substainable projects
Some examples..
Blogging
• It’s easy
• It’s free
• It helps you develop your ideas
– Like a greenhouse
• Shows others what you are going through
• Show others what you can do
• Blogs are your ‘voice’ – if you dont resist
Free Blog tools
• Blogger
• Wordpress
• Typepad
How to write a good blog
• Of interest to you..
– Then it will be constructed well
– Be attentive to the subject matter
• If tended to, daily..
– Then it will find popularity
– You will find your like-minded audience
• You are not alone!
– But you are unique
Social Networking
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It’s a way to connect to people
You’re connections can be telling
Create a context for yourself
It’s marketing at a human level
Where to Network
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MySpace – teens, music and comedy
Bebo – teens
Friendster – broad range
Linkedin.com – media/corporate
PeopleAggregator – is new..
Social Networking
www.linked.com
Peer 2 Peer
• Peer 2 Peer Networks is about:– Sharing files
– Sharing data
– Reccommending something
– Starting a conversation
• Peer 2 Peer Networks is not about:– Piracy
– Getting stuff for free
Peer 2 Peer examples
Web 1.0
• Napster
• Limewire
• SoulSeek
Web 2.0
• YouTube
• Bit Torrent
• Flickr
Desktop software
Web services
YouTube
• Is Great!
• It’s Free!
• It’s fun to use!
• Poor quality video
www.youtube.com
Wiki
• Wikis are websites that anyone can read and write
the pages
• Wikis are simple to use
• All the presentation/design is done for you
• You just add your ideas
• Don’t be afraid that someone will edit your text.
– They will!
So, how do these tools help artists?
• Use these systems to build your own projects from
scratch
– All the free tools work with each other
• Communicate through a blog
– Get your views out there
• Share assets through peer 2 peer
– Enrich your resources
• Collaborate on a Wiki
Non Substainable Projects
• Purely Community content
• No professional intervention
• No ability to export your contribution
Collaborative Movie
Collaborative Movie
• Elephants Dream [Link][Video]
– Community designed everything
– Everything is available for reuse
– 98% perfect (not enough professional help)
Collaborative Thinking
Collaborative Thinking
• Wikipedia [Link]
– Core admin team and ‘cleaners’
– Bulk of content comes from Community
– Impossible to extract your contributions
Collaborative Art
Collaborative Art
• We Feel Like [Link]
– Blogs act as the source to the project
– You can use the system to build your own
– Constantly evolving because of Open media
Showing Docs
Almost cool Docs
• FourDocs [Link]
– Licencing is set for showing not sharing
– Community left to it’s own support
– You need professionals to assist on projects
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This is real value
More important than exposure
Artists need to develop
Quality will shine more than marketing
Cool Scottish Stuff
I needed an image for my blog...
• I went to Creative Commons
• Search for Inverness Tags on Flickr
– That had Creative Commons licence
• Chose the nicest picture I could see
• Edited it and uploaded to my Blog
• Emailed the owner to say thanks
– ‘cos I’m a nice guy!
The image belonged to Calum!
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He reblogged the fact that I used his image
He sent me traffic
His image is now seen by my audience
And my blog has been seen by his
No commercial arrangement
We both benefit through attention
It’s a small world...
...but I wouldn’t want to paint it (Steven Wright)
The web lets you work together
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Software companies want you to collaborate
They not so interested in owning your work
They are interested in Metadata
Metadata is tags, reviews and traffic stats
Diagram by David Armano
http://darmano.typepad.com/logic_emotion/2006/08/6_months_and_20.html
Work together and been seen
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Build communities
Use the right licences
Make creative use of these tools
Learn to craft your online voice
Share your experiences
Learn from each other
More detail the better!
Thank you,
for sharing your time.
David Bausola
[email protected]
[email protected]
Copy of this presentation is available from my blog:
www.zeroinfluence.wordpress.com