Transcript Slide 1 - Library Home Page

Before we start
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Presentation at
http://library.delmar.edu/Merry/scuug2011.pptx
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Resources Doc at
http://library.delmar.edu/Merry/scuug2011.doc
Scan Me!
Using QR Codes to
Engage Smartphone Users
at Your Library
Merry Bortz
Del Mar College
SCUUG 2011
What’s QR?
Quick Response Code
 Developed by Toyota subsidiary
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◦ Denso-Wave, 1994
◦ For tracking parts
Graphical Codes
Barcodes = max 20 digits
 QR = max 7089 digits or 4296 alpha-num
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QR Codes are everywhere
Commercial marketing
 Posters
 Drink cups
 Ads
 T-shirts
 Bus benches
 Plant picks
http://web.scanlife.com/us_en/trend-reports
http://web.scanlife.com/us_en/trend-reports
43% of Higher Ed Students use mobile
devices daily - Educause
End Users Need
Smartphone with data plan
 QR Reader app
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What Can A QR Code Do?
List of QR Code
functions from
Kerem Erkan
Dos
 1.25”
X 1.25” or 32 X 32 cm
 High Contrast Colors
 Negative space around QR
 Test readers and devices
 Direct users to readers
Dos
Add Value : 87% expect more info
 Tell users what they’ll find
 Mobile friendly pages / links to regular
page
 Consider redirectors
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◦ iPhones ≠ Flash
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Use Google analytics or similar to assess
Popular Library Uses
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Equipment instructions
Point-of-use
instructions
Study room / carrel /
computer checkout
LibGuides / Pathfinders
in stacks
Links to ebooks in
stacks or on stack-ends
Special collection info
Call ref desk or other
service point
Connect to ref chat
services
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Links to mobile-friendly
services
Library vCard / Contact
Info
Library tours – text or
audio / scavenger hunt
Library podcasts
Floor plans / location
info
Book review links
More info about
displays
Searches
Surveys or Quizes
http://socialme.wikispaces.com/QR
 http://www.libsuccess.org/index.php?title=
QR_Codes
 http://mobilelibraries.blogspot.com/2010/06/qr-codesand-libraries.html
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Microsoft Tags
Smaller
 Customizable
 Colors
 Scans better on low res cameras
 Cross platform reliability
 Advanced analytics
 Free till 2015, then?
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MicroQR
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Only encodes 35 characters
Other concerns
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Encryption is rare
◦ Android compatible
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Malicious QR
◦ Functions behind scenes
◦ Steal data, photos, contacts

Presentation at
http://library.delmar.edu/Merry/scuug2011.pptx

Resources Doc at
http://library.delmar.edu/Merry/scuug2011.doc
Merry Bortz
Del Mar College
[email protected]