Transcript Optimizing Your Career Section For Job Seekers & Search Engines

Optimizing the Career Section
of Your Corporate Web Site
(for Job Seekers & Search Engines)
Presented by Toby Dayton and Eric Caron
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Important Terms & Phrases
AJAX
Web 2.0
HTML
Javascript/CSS
SEO
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Social networking
Social bookmarks
Web Standards Compliance
Flash, GIF, PNG, JPG
SERP
Label the section ‘Careers’
(& include it on your homepage)
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Allow people to skim all openings
(& get to any specific job in 2 clicks)
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Each job needs a unique page
(& be bookmarkable)
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Your jobs should be in HTML
(not PDF, DOC, etc.)
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Registration should not be
required to view job listings
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Link every job to an ATS system
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Make pages print-friendly
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The order of information matters
(as well as what is & isn’t included)
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Frames are your worst enemy
(Don’t use them)
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All information should be in text
(not graphics)
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Use popular terms
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