Transcript apeal to fear

By: Josh Brooks and Mattie Gibson
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Fear appeals are often used in marketing and
social policy, as a method of persuasion. Fear is
an effective tool to change attitudes, which are
moderated by the motivation and ability to
process the fear message.
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"Appeal to Fear." Wikipedia, the Free Encyclopedia. 2 Feb. 2012. Web. 19 Feb.
2012.
Basically it is the use of fear to control others.
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https://www.youtube.com/watch?v=lcEYNPl
Gba4
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"Beyond Scared Straight: Sneak Peek - YouTube." YouTube - Broadcast
Yourself.Aetelevisionnetwork, 4 Jan. 2011. Web. 19 Feb. 2012.
This Video is a preview of a show on A&E were inmates try to
scare troubled teens to keep them out of jail. Since they use fear to
try to change these teens it is a perfect example for this fallacy.
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Abigail- “ Let either of you breathe a word, or
the edge of a word about the other things, and I
will come to you in the black of some terrible
night and I will bring a pointy reckoning that
will shudder you.”
The appeal to fear- In this quote Abigail is
using fear to control Betty and Mary Warren to
prevent them from confessing what really
happened in the woods.
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Elizabeth- “Great stoned they lay upon [Giles]
chest until he plead aye or nay. They say he
give them but two words. “More weight,” he
says. And died”
The scare tactics- Elizabeth is describing the
fact that the courts tried to scare him into
giving a plea of guilty or not guilty.
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"Anti Smoking Ads - Session Magazine." Session Magazine - Daily Dose of Photos.
Web. 19 Feb. 2012.
Most people are afraid to die. So the words
“Smoking Kills … so why bother starting” is
playing on that common fear which is an
example of scare tactics.