Transcript Adobe PhotoShop

ADOBE® CERTIFIED ASSOCIATE
WORKSHOP! (PHOTOSHOP CS5)
Do you have what it takes?
TEST INFORMATION:

40 questions

50 minutes

70% minimum required to pass
Score is based on a 1000 pt system so
passing will be a 700.
TEST INFORMATION:

Setting Project Requirements

Identifying Design Elements

Understanding Adobe CS5

Manipulating Images using Photoshop

Publishing Digital Images using Photoshop
EXAM OBJECTIVES
Setting Project Requirements
1.1
Identify the purpose, audience, and audience
needs for preparing images.
1.2
Demonstrate knowledge of standard copyright
rules for images and image use.
1.3
Demonstrate knowledge of project management
tasks and responsibilities.
1.4
Communicate with others (such as peers and
clients) about design plans.
IDENTIFY THE PURPOSE, AUDIENCE, AND
1.1
AUDIENCE NEEDS FOR PREPARING IMAGES

Meet with client

Determine business goals of website

Determine age and demographics of
audience

Determine if audience has any special
needs or expectations of the images
KNOWLEDGE OF COPYRIGHT RULES
1.2
FOR IMAGES AND IMAGE USE
The following REQUIRE permission to use:
 Literary works
 Musical works
 Dramatic works
 Pantomimes and Choreographic works;
 Pictorial, Graphic, and Sculptural works
 Motion pictures and other Audiovisual works;
 Sound recordings
 Architectural works.
Continued…
KNOWLEDGE OF COPYRIGHT RULES
1.2
FOR IMAGES AND IMAGE USE
The following DO NOT require permission to
use:
 Any work published before 1923.
 Non-original works (i.e., phone books, info)
 Facts
 Government works
 Works in the public domain
 Ideas, processes, methods, systems
 Anything defendable by Fair Use Act
Continued…
KNOWLEDGE OF COPYRIGHT RULES
1.2
FOR IMAGES AND IMAGE USE
The Four Fair Use Factors:
1. What is the character of use?
Non-profit vs. Commercial
2. What is the work to be used?
Published Fact vs. Imaginative Work
3. How much of the work will you use?
Small Amount vs. Impact on 4th Factor!
4. What effect would this use have on the market
for the original if the use were widespread?
No Market vs. Competes
KNOWLEDGE OF PROJECT MANAGEMENT
1.3
TASKS AND RESPONSIBILITIES.
Plan:
 Identify Business Goals and Audience Needs
 Identify Project Scope and Budget
 Establish Milestones
 Assign Tasks
Build :
 Create a Prototype or Mockup
 Build the Project
Evaluate :
 Usability Tests and Reviews
COMMUNICATE WITH PEERS AND CLIENTS
1.4
ABOUT DESIGN PLANS
Set Expectations:
 Establish Milestones
 Agree on Markers of Success
Realistic Timelines:
 Explain Gantt Charts
 Identify Critical Paths
Impacts of Delays:
 Identify Bottlenecks and Risks or Delays
EXAM OBJECTIVES
Setting Project Requirements
2.1
Demonstrate knowledge of image resolution,
image size, and image file format for web, video,
and print.
2.2
Demonstrate knowledge of design principles and
image composition.
2.3
Demonstrate knowledge of typography.
2.4
Demonstrate knowledge of color correction.
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
Computer Images “On Screen”:

Made up of small dots called, pixels

More pixels = sharper image, but larger file

Fewer pixels = grainy image, but smaller file

Each pixel is defined by 1 byte

So, a raw image 800 x 600 pixels is a
480K file!
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
Basic Measures of Image Sizes:
 Pixel Count:
1000 x 640 (display size)
 Physical Measurements:
3.5” x 5.5” (print size)
 Resolution:
180 pixels per inch (ppi)
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
Image File Formats:

some better for web (GIF, JPG, PNG)

some better for print (BMP, EPS)

most can be compressed to reduce file size

lossless – minimal compression; no loss

lossy – maximum compression; pixels lost
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
DNG (Digital Negative or Universal RAW):
 an archival format for the raw files
generated by digital cameras developed
by Adobe Systems (27 Sept 2004)
 files are uncompressed
 supported by more than 185 camera models
(as of May 2008)
 considered to be a digital negative
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
GIF (Graphics Interchange Format):
 up to 256 colors (8-bit, or 28), “indexed color”
 excellent for clip art, logos, line and other solid
colored graphics
 can appear interlaced (low to high resolution)
 lossless format (of compression)
 pixels are fully-transparent or fully-opaque
(cannot be faded)
 supports animation called, “animated GIFs”
 supports transparent backgrounds
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
JPEG or JPG (Joint Photographers Expert Group):
 up to 16.8 million colors (24-bit, or 224)
 called “TrueColor”
 excellent for photographs
 lossy format (compressed)
 can appear progressive (interlaced-progressive)
(low to high resolution - similar to GIF)
 multiple generations of compression lose
noticeable data
 no transparent backgrounds
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
PNG (Portable Network Graphic):
 trillions of colors (48-bit or 248)
 designed to replace GIF
 lossless format similar to GIF, but can be
compressed more similar to JPG
 pixels can be faded (not simply transparent)
 does NOT support animation
 most newer browsers support PNG
 supports transparent backgrounds
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
BMP (Bitmap):
 Raster graphics image file format
 color data stored for each pixel
 no compression
 large file size
 crisp, high-quality graphics
 used for printed media
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
TIFF or TIF (Tagged Image File Format):
 used to store or transfer images
with high color
 may be either lossless or lossy
 mostly replaced by JPEG
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
EPS (Encapsulated PostScript):
 stores font and vector graphic information
 prints identical on all PostScript printers
 used for transferring files between applications
 great for printing Business Cards
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
AI (Adobe Illustrator):
 Vector Image file
 composed of paths or lines connected by
points
 may be opened in Photoshop
Continued…
IMAGE RESOLUTIONS, SIZES, AND FILE
2.1
FORMATS FOR WEB, VIDEO, AND PRINT
PSD (PhotoShop Document):


can include image layers, adjustment layers,
layer masks, annotation notes, file
information, keywords, and other
Photoshop-specific elements.
most commonly used professional image
editing format
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles:
Design principles help make visual images
pleasing and interesting to look at.
Design principles include:
 Balance
 Perspective
 Harmony
 Unity
 Movement
 Variety
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Balance)
Places the parts of a visual in an
aesthetically pleasing arrangement
comparing not only weight but importance.
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Balance)
Formal Balance – when both sides are
symmetrical in terms of arrangement.
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Balance)
Informal Balance - when sides are not
exactly symmetrical, but the resulting image
is still balanced. Asymmetrical design where
both sides are similar in visual weight but
not mirrored.
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Balance)
Radial - it is like a daisy or
sunflower with everything
arranged around a center.
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Balance)
Radial - it is like a daisy or
sunflower with everything
arranged around a center.
(Formal Balance)
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Perspective)
Perspective is created through the
arrangement of objects in two-dimensional
space to look like they appear in real life.
The relationship between different objects
seen in space.
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Perspective)
Perspective adds realism to a visual image.
The size of a rectangle means little until
another object gives it the size of a desk, or
the size of a building.
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Perspective)
Perspective can be used to draw the
audience into a visual.
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Perspective)
Perception can be achieved through the use
of:
relative sizes of objects
overlapping
blurring
objects
or sharpening objects
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Harmony)
All parts of the visual image relate to and
complement each other. the pleasing
agreement of parts or combination of parts
in a composition
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Harmony)
Pulls the pieces of a visual image together
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Harmony)
Can be achieved through repetition & rhythm

Rhythm is the flow depicted in a
visual and helps direct
eye movement

the overall visual image comes
together by repeating patterns
in an interesting arrangement
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Unity)
The relationship among the elements in the
image that helps all the elements function
together. Unity gives a sense of oneness to
the image. The words and the images work
together to create meaning.
Results of
unresolved
marital tension
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Unity)
Helps organize an image, facilitating
interpretation and understanding.
ABC
GHI
ABC
GHI
DEF
JKL
DEF
JKL
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Unity)

through use of similar objects

through use of common patterns

through use of common background
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Movement)
Occurs when objects seem to be moving in
an image.
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Variety)
Provides contrast to harmony and unity.
Harmony
Variety
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Principles: (Variety)
Provides contrast to harmony and unity.
Harmony
Variety
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
Design Elements:
The building blocks or basic units in the construction of
a visual image. Design elements include.
Design elements include:
 Color
 Line
 Shape
 Value
 Texture
point
 Point
Continued…
DESIGN PRINCIPLES,
2.2
ELEMENTS AND IMAGE COMPOSITION
White Space:
Negative space or portions of a page left
unmarked.
Continued…
2.3
KNOWLEDGE OF TYPOGRAPHY
Basic Principles of Typography:
Typeface or font
 Sans-Serif - sans means “without”
(i.e., Arial, Helvetica)

typically used for headings
Serif - lines or curves project from the ends of the letters;
(times New Roman)

typically
used for the body of text
Easiest to read
http://alexpoole.info/which-are-more-legible-serif-or-sans-seriftypefaces
KNOWLEDGE OF TYPOGRAPHY
Basic Principles of Typography:
Font Size
 72 points to an inch
 10-12 pt are common in text;
below 9 pt is hard to read
 Style (bold, italicized, underlined)
Leading - space between lines of type
Kerning - space between characters
2.3
Continued…
2.3
KNOWLEDGE OF TYPOGRAPHY
White Space:
Negative space or portions of a page left
unmarked.
Continued…
2.4
KNOWLEDGE OF COLOR CORRECTION
How many Correction Tools does Photoshop
have?
TEST INFORMATION:

40 questions

50 minutes

70% minimum required to pass
Score is based on a 1000 pt system so
passing will be a 700.
SAMPLE EXAM QUESTION
TEST INFORMATION:



Count at bottom right tracks the
question count.
Time in yellow box starts when
1st question appears on screen.

Keeps track of time left

Transition between questions is not counted
You can use the Skip button and return
when you reach the last question
TEST INFORMATION:

The Zoom icons enable you to
change the font size of the question

Select the Mark for Review checkbox
to return to an item after the last question.
The
Reset Question button will
reload the current question

Previous Question

Next Question

Menu button to return to the review screen
TEST INFORMATION:
After the last question you will be presented with
the Review Screen. Here you will see a list of all
the questions and their status.

Shows questions that have been skipped

Shows questions that have been completed
Shows questions that are incomplete.
(Insufficient number of answers)

Shows questions marked for review
SAMPLE EXAM SCORE REPORT
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
DIGITAL TRANSCRIPT SERVICE (FREE)
• Secure, authenticated website
• Candidates can view exam results
•
•
and certifications online at any time
Instantaneous results
Access can be granted to educators,
employers, and staffing agencies to
verify candidate results
SAMPLE DIGITAL TRANSCRIPT
READY, SET, CERTIFY!
Adobe Certified Associate Exam:



First 4 pages of instructions are not timed, so
relax and read carefully.
Once you’ve finished the exam, print 2 copies.
Bring one score sheet and your completed
evaluation to your instructor before leaving!
Option: If you do not feel ready to test, use this
time to practice with your book, then after this
workshop schedule your exam with a local test
center!