Transcript Basic File Formats and Management

GRAPHICS WORKFLOW
THE BASICS FOR PRINT & WEB
First, How to Save the Authoring File
Start a graphics file at the LARGEST dimensions and resolution (dpi/ppi)
you will ever need it. (If you create a small image and enlarge it later,
your image will degrade.)
Back up all your original files (make copies) so you don’t end up accidentally
ruining your originals. Remember, web files are going to be low-quality versions
of your original files, so you don’t want to lose the original high quality files.
Always save layers intact in your original authoring programs.
(You can’t unflatten after you’ve closed).
ALWAYS
REVIEW
3 IMPORTANT
FILE FEATURES
1)
COLOR MODEL (CMYK OR RGB)
2)
F O R M AT ( . J P G , . G I F, . P N G , . P S D , . A I , . P D F )
3)
R E S O L U T I O N ( D P I / P P I : D OT S / P O I N T S P E R I N C H )
1) COLOR MODELS: QUICK REVIEW
CMYK
CMYK (Cyan, Magenta, Yellow, Black) is for Print
RGB (Red Green Blue) is for Screen (TV/computers)
(For in-depth info, see Color Models PPT)
RGB
2) RESOLUTION: QUICK REVIEW
The more pixels per inch an image has, the higher the quality the image.
Web: 72 dpi/ppi | Print: 200-300 dpi/ppi
(For in-depth info, see File Sizes & Types PPT)
4 pixels per inch
72 pixels per inch
3) WEB FORMATS: QUICK REVIEW
(FOR IN-DEPTH INFO, SEE FILE SIZES & TYPES PPT)
JPG: Photos and continuous tone images
Makes files small through compression
GIF: Solid-colored images (cartoony)
Makes files small through limiting number of colors
PNG: Photos OR solid colors
Preserves transparency; creates quality file,
somewhat larger file size than .jpg
PRINT GRAPHIC FORMATS: QUICK REVIEW
TIF: High quality; huge file sizes
PDF: High quality; large file sizes
Authoring Files: High Quality; large file sizes
Vendors can print from authoring files such as .psd, .ai, and .indd
RECAP:
WHAT YOU NEED FOR
Print Images
Images used in flyers, newsletters, magazines, books, etc.
l Format: Insert high-quality formats only, such as.
psd, .ai, .tif, .pdf.
l Resolution: 200-300 dpi/ppi
l Color Mode: CMYK
Web/e Photos
Photos/gradients inserted in web;
PPT, PDF, & DOCs viewed on screen
l Format: .jpg (low quality; small files)
l Resolution: 72 dpi/ppi
l Color Mode: RGB
Web/e Solid Colors
Cartoons and other solid-color images inserted in web, PPT, PDF,
& DOC’s viewed on screen
l Format: .gif (ow quality; small files)
l Resolution: 72 dpi/ppi
l Color Mode: RGB
.PSD (FILE > NEW)
PRINT: 200 PPI/DPI CMYK | WEB: 72 PPI/DPI RGB
TO CHANGE .PSD DIMENSIONS OR RESOLUTION:
IMAGE > IMAGE SIZE
TO CHANGE .PSD COLOR MODES:
IMAGE > MODE
.AI (FILE > NEW)
PRINT: CMYK | WEB: RGB
TO CHANGE .AI DIMENSIONS:
FILE > DOCUMENT SETUP > EDIT ARTBOARDS (CHANGE DIMENSIONS)
TO CHANGE .AI COLOR MODES:
FILE > DOCUMENT COLOR MODE
To Save
ILLUSTRATOR
 .ai (File > Save As)
 .tif (File > Export)
 .jpg (File > Save for Web)
 .gif (File > Save for Web)
 PHOTOSHOP
 .psd (File > Save As)
 .tif (File > Save As)
 .jpg (File > Export > Save for Web)
 .gif (File > Export > Save for Web)
USING YOUR
FILES
print
photos
Options: tif, .pdf, .psd
.psd 200 ppi /dpi CMYK
Photoshop
InDesign (File > Place)
print
illustrations, logos
Options: .tif, .pdf, .ai
.ai CMYK
Illustrator
InDesign (File > Place)
Bb uploads
.pdf for Blackboard
Saving Print Layout Files for upload to Bb
Your Authoring File
You can save as .pdf
and upload to Bb.
If the file is too large (over
4,000K/4MB):
1) save as .jpg or .gif,
2) insert image in Word,
3) and create .pdf.
You will need to type 20
words into the Word doc
first. (Weird, I know.)
Web/e
Web
photos
.jpg
.psd 72 ppi /dpi RGB
File > Export > Save for Web > .jpg high
Photoshop
Web/e
illustrations
.gif
.ai RGB
File > Export > gif
Illustrator
Web
Web/e
Transparency
.psd or .ai
RGB 72 ppi/dpi
Save as .png 24.
INSERTING GRAPHICS
IN WORD DOCS
• If you are planning to print a Word document and want
high quality (e.g., for a resume or flyer), then insert .tifs.
• If you are planning to view a Word document only on a
computer and don’t need high quality, insert a .jpg or .gif
USING .PDF
• A .pdf has many benefits:
• It “freezes” a document so that fonts
don’t change and people don’t edit the
document.
• It’s a file format that most applications
accept (e.g., Blackboard).
• It can be used for print or web.
QUIZ YOURSELF:
• For a print graphic, what file format, resolution, and color
model would you use?
• For a photo that will only be viewed on a computer
screen, what file format, resolution, and color model would
you use?
• For a cartoon that will only be viewed on a computer
screen, what file format, resolution, and color model would
you use?
• For a web/e-file image that combines photographic
and solid colored images, which format will you use?
• Imagine you have printed out your flyer. Now you want to upload it to
Blackboard. How will you create a file to do that?
YOUR
LOGO/RESUME
GRAPHICS
FOR USE IN PRINT AND WEB
logo
for web
.gif or .png 24
.ai RGB;
File > Save for Web >
.gif or .png 24
Illustrator
Web
logo
Resume (created in MS Word, Illustrator, or InDesign)
and then saved as .pdf for dissemination
for print
.tif or .ai
OPTIONS:
For Illustrator or InDesign Layout:
You can place the .ai authoring file for your logo inside an .ai
or .indd file of your resume, or you can copy and paste.
Illustrator
For MS Word or InDesign Layout:
In Adobe Illustrator, go to File > Export > .tif and save the file.
Then, open up MS Word or InDesign and insert the .tif.
resume
Additional Requirement
REQUIRED: PDF for
download and printing
OPTIONAL: .Gif embedded in web page
Quiz Yourself
 What file format will you use to save your logo for
insertion into your resume?
 What file format will you use to save your whole
resume for dissemination?
 What file format will you use to save your logo for
insertion in a web page? How many dpi/ppi?
 What file format will you use to save your whole
resume as a graphic to embed on the web? How
many dpi/ppi?
QUESTIONS?