Transcript Dr. Gruen`s powerpoint

Engage: Getting on with Government 2.0 or
Getting to ABC 2.0
Nicholas Gruen
9th April 2010, Ultimo
Outline
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2.
3.
4.
Web 2.0/Government 2.0– it’s not the technology
Web 2.0 platforms as public goods
Responses to Web 2.0
Why Web 2.0 matters
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5.
The Government 2.0 Taskforce report
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7.
Organisation without organisations
Turbocharging the ecology of ideas
Information from the periphery
What we did
What we said
ABC 2.0
Conclusion
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What is web 2.0
– Web 1.0 was
• Point to point – e-mail
• Broadcast – firm to customer (and back) - websites
– Web 2.0 is collaborative web
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Google 1998 – a collaborative site
Wikipedia 2001 – the community writes an encyclopaedia
Blogs early 2000s – self-publishing and discussion
Facebook 2004 – social networking
Twitter 2006 – new communications platform
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What characterises Web 2.0?
• Web 2.0 isn’t fancy technology
– The technology is simple and ubiquitous
• Web 2.0 is a culture change
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Collaborate don’t control
Improvise, share, play
Users build value, the technology can let them in
Be modular: use others’ stuff, let them use yours
Build for user value - monetise later
What characterises Government 2.0?
• Government finds Web 2.0 even harder than firms
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Collaborate don’t control
Improvise, share, play – perpetual beta
Users build value, the technology can let them in
Be modular: use others’ stuff, let them use yours
Build for user value
• ABC isn’t government, but is a large organisation, and
subject to some of constraints of governments.
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Public goods
Web 2.0 and emergent public goods
• Web 2.0 platforms are public goods
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Google 1998 – a collaborative site
Wikipedia 2001 – the community
writes an encyclopaedia
Blogs early 2000s – self-publishing
and discussion
Facebook 2004 – social networking
Twitter 2006 – new communications
platform
• And governments exist to build
public goods
• Yet Government didn’t build any of
them
• Existing firms didn’t either!
Building Public Goods
?
Distributed
Centralised
Why does web 2.0 matter?
• Organisation without organisations
• Slashes cost of new social formations
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Makes connections of all kinds
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Collaborations of all kinds for purposes
• Informational, social, organisational
• Economic - Social - Cultural – Political\
• By massively lowering the cost of
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Failure – meetup.com
Experimentation - Google
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‘Tanta’
• Finds needles in haystacks – just the right person
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Why does web 2.0 matter?
Authority
Reputation
Contribution
Identity
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What is Web 2.0 good for?
• It can give us participatory democracy
– As could Web 1.0
– But do we want it?
• Top two items on Obama’s brainstorming site
– Legalise marijuana
– Release Barack Obama’s birth certificate
• Gulf between high production media and Web 2.0 media.
– Least in newspaper opinion
– Moderate in RN quality radio
– High in many high production value multimedia broadcasting
• Web 2.0 can be ‘ghettoised’ as special projects
• But lots of Web 2.0 is most useful as an adjunct to existing projects
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How can large organisations respond?
You don’t need to be revolutionary
You don’t need to take big risks to great things
Adapt within (expanding) core of competence
– You learn to speak by speaking
Adapt the new tools – like many large firms
– Eg Dell Computer and Ideas Storm
Explore the potential for openness to optimise mission
You’re sitting on platforms of huge social value – PSI
Help build new platforms/public goods
What’s Web 2.0 good for?
• The National Library
Newspaper digitisation project
• Site has run 24/7 since launch
in 2007
• 23% of correctors are
overseas
• Over 7 mil lines of text
corrected
• Julie Hempenstall has
corrected over 300,000 of
them!
• Australian broadcasters could
do something similar with
transcripts
Justin McMurry of Keller, Texas
Public sector information as a public good
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Our main focus was on ‘information’ but our definition extended to content
Information is special
– The internet’s capacity to disseminate and transform it make it a potential public good
– If it already exists – economic efficiency and equity says we shouldn’t
• Lock it down
• Try to sell it again
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A national resource to be managed for public purposes
– It’s inherent in its non-rivalry that information if often used for new purposes
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Having been vigorous in taking the wrong turn in the 1980s
– requiring higher cost recovery from its information-agencies
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Australia has taken the lead:
– In 2001 – geospatial information distributed at marginal cost (generally zero cost)
– In 2005 – ABS likewise
Find, Play, Share
1. If it can’t be spidered or indexed, it doesn’t
exist;
2. If it isn’t available in open and machine
readable format, it can’t engage;
3. If a legal framework doesn’t allow it to be
repurposed, it doesn’t empower.
Play, show, tell
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Public sector
information
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http://specialsleader.whereilive.co
m.au/maps/Melbourn
e-swoop-hotspots.php
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Designing a website
The old way
=>Management => employees => clients => specs =>
tender
The new way
=>Management => employees => clients => specs => tender
- With hacking events throughout
- Unleashing the power of play, of association
- Between ideas and perspectives
- Between people
- Between agencies
- Getting people and resources in
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Central finding
• Australia has some of the world’s best examples of
Government 2.0
– Sydney’s Powerhouse Museum first to use Flikr
– Future Melbourne Wiki was a world leader
• But other countries are taking whole of government
action to transform their policies and their institutions
– UK
– US
– New Zealand
A Declaration on Open Government
• Online engagement by public servants should be enabled
and encouraged.
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Robust professional discussion benefits their agencies,
their professional development, and the Australian public;
• Public sector information is a national resource
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releasing as much of it on as permissive terms as
possible maximises its value and reinforces democracy;
• Open engagement at all levels of government is integral
to promoting an informed, connected and democratic
community, to public sector reform, innovation and best
use of the national investment in broadband.
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Other recommendations
• Establish a lead agency to coach, enable, advocate
and co-ordinate effort.
– Large agencies can accelerate adoption with a lead
agency within – or momentum will falter
• Use Information Commissioner to deliver
accountability to the open government policy
• Encourage Agencies to engage and innovate online
• Encourage public servants to engage online
PSI recommendations
• Ensure the ‘default’ for PSI is
– Findable
• Agencies to publish comprehensive schedules of PSI to be audited by the IC
– Machine readable and transformable
– Gratis (free as in beer)
– Libre (free as in speech)
• Unless it is kept confidential for good reasons of
– Privacy
– Confidentiality
– Security
Which are agreed by the Information Commissioner
• Accelerate take-up with data.gov.au
• So it becomes an increasingly valuable public good
– A pre-competitive platform for use, adding value and innovating
Web 2.0 and IT
IT
Mechanical
Technological
$$$$$
Elaborately planned
Governance – Impossible
Web 2.0
Social
Communicative
$
Often improvised
Governance - Difficult
Cultural institutions
Have huge opportunities because
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their risks are lower
they’re instinctively communicative
they have huge ‘fan base’ who are keen to help
their content is PSI
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They may wish to sell content – which may close it
Often underfunded and seek alternative sources of funds
Often this raises little revenue when all costs are considered
Often more open access actually increases sales
So . . .
They should experiment with new business models
Pricing and copyrighting should balance the benefits of closure against
costs
Issues with externally contracted material
Copyright (including industry practices) remain a huge problem
ABC 2.0
Distributing ABC content:
Google’s proposal
Governments should wholesale information not retail it
Alternative:
Governments may want to keep retailing, but they
should allow others to retail also
• Can establish APIs on its websites and other delivery platforms
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ABC 2.0
Make all podcasts available
Keep archives available on the net
One needn’t even host them oneself
Release as creative commons allowing remix
ABC programs have a great relationship with
their audience
– Web 2.0 enables it to be much better still
ABC 2.0: The program as platform
• For a wider conversation
• For a community
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The ABC does this, but its an adjunct to the program
You could plan programs on the net
‘Guestbooks’ could become real blogs
Each program could have a ‘friends of’ group
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Moderating the blog
Helping discuss future programs and talent for them
Helping host crowd-sourcing of transcript correction
Suggesting pre-reading for programs a la RN’s book club
Helping make the programs
ABC 2.0
Get community content in
ie ABC Open should be Australia wide
Best of community programs
Greater international exchange of ‘best of’ programs
Audience
Guest book, letters, meet the listener
ABC 1.0
ABC
ABC 2.0
Audience
ABC
Some takeouts
Enthusiasm counts – empower your doers
Experience matters – get as much as you can
You don’t need to take big risks – and you shouldn’t
Complacency isn’t an option – don’t bother being complacent
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The End
Thanks for
listening!
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questions
or
comments?