Transcript Copywriting Powerpoint

Copy-writing for the
Web
Websites, E-mails & Text Ads
Why is writing
different for the web?
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Nobody thinks your website is cool.
If you’re not using html for your text
you’re wasting everyone’s time.
If your block of text has more than 300
characters then you’re not doing it right.
Why is writing
different for the web?
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If people wanted to read they would pick
up the latest Harry Potter book.
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Hyping your company and its products
must be done with great skill and care.
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Remember your audience. Seriously. Oh
and don’t forget that search engines are
your audience too.
Optimize your writing
with Search Engines
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Thou shalt NOT keyword stuff.
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Thou shalt give your pages appropriate
unique Page Titles.
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Thou shalt NOT be everything to
everyone.
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Thou shalt resist the temptation to flashify
your site.
Optimize your writing
with Search Engines
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Mind the links.
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There is no such thing as cool fonts for
your website. Times New Roman, Arial,
Verdana...that’s about it.
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Thou shalt NOT use more than two
different fonts.
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Less is more. Except when it isn’t.
Google Adwords
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Can you write something with a character
limit?
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Time to try.
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25 character title, 35 character 1st line,
35 character 2nd line.
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Only one word can be all capitalized, only
one exclamation point, can’t be in your
title, Proper grammer, nothing that can’t
be independently validated.
Copywriting in Email
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Trim your copy of spammy words. BUY
NOW! One time only! Increase your....
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STAY ABOVE THE FOLD. No one wants
to read your email. So make it as easy as
possible.
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For some reason text based emails do
better.
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Have a very clear call to action. It must
be easy to do.