Transcript Mobile Madness

Mobile Madness:
Is Your Company’s Marketing
Up To Speed?
Presented by
Mike McCloud
President/CEO
Mobile Madness
Today’s Agenda
• Brief overview of MMA Creative
• Navigating The Mobile Web
• Why You Should Care (Key Stats)
• 8 Ways To Drive Your Mobile Web Strategy
• Case Studies
• Final Thoughts / Q&A
Mobile Madness
Brief Overview of MMA Creative
• Two decades and two mergers strong
• Three locations: Nashville/Cookeville/Orlando
• 25 associates; 200+ clients; B2B & Enthusiast-based focus
• Digital Media Specialists
• Brand / identity development
• Web / interactive platforms
• Search Engine Optimization
Mobile Madness
Mobile Web: What Is it?
• It’s not your existing web site on a phone
• It’s the reality of Web 2.0
• A phone-optimized version of your corporate web site
• Or a web-based application suited for the phone
• It’s a reflection of our society and its appetite for more
• It’s a by-product of the Mobile Human
• When done well, it’s personally enriching, intimate and
empowering
Mobile Madness
Mobile Web: Who’s Driving It?
• Smart Phones: Apple / Research In Motion / Google
• Carriers: ATT / Verizon / Sprint
• E-tailers: Ebay / I-Tunes / Amazon
• Social Media: Facebook / Twitter / LinkedIn / Wikipedia /
YouTube
Mobile Madness
Mobile Web: What Does It Look Like?
Mobile Madness
Mobile Stats: Why This Matters
• There are more than 240 million mobile phone users in America
• Nearly 90 million have accessed the Internet in the past year
• By Q3 2011, smartphones will overtake standard feature phones
• Smartphones: 55% of mobile browser use in 2010 (vs 41% in 09)
• Account for 60% of total application use (up from 44% in 09)
• “Talking” is now less than half of all mobile usage
• “Talking” is even on the decline (1.81 in 2009; 2.27 in 2008)
Sources: Nielson / comScore / Pew Internet Research
Mobile Madness
Mobile Stats: Why This Matters (cont…)
• Internet access via phones is outpacing wireless access for PCs
• Mobile users will surpass 5 billion in 2010 (70% of world pop)
• 500 million accessed mobile Internet worldwide in 2009
• AT&T claims that number will double by 2013
• By 2011, 85 percent of all new handsets will be mobile Web ready
• More than 150 million users access Facebook via mobile web
Sources: mobiThinking / ATT
Mobile Madness
Mobile Stats: What Corporations Are Doing
• Mobile marketing budgets will grow 150% by 2013
• Survey of Fortune 500 Companies:
• 61% will use it for sales/ecommerce platforms
• 56% for customer service and support applications
• 73% believe a mobile site is highest priority
• 2010: Retail mobile apps have had 91% increase in usage
• 2010: $2.2 billion of goods will be bought via mobile devices
Sources: Kony Solutions / ABI Research / comScore
Mobile Madness
8 Ways To Drive Your Mobile Web Strategy
8. Strip your web site down to bare necessities (and mobilize)
7. Develop expert status, lead-generation tools
6. Create visual product features (webisodes)
5. Foster collaborative, knowledge-based resources
Mobile Madness
8 Ways To Drive Your Mobile Web Strategy (cont…)
4. Build customer access portals (real-time inventory levels)
3. Embrace “less Is more” mentality (micro collateral)
2. Create video introductions / value propositions
1. Provide auto-notification programs
Mobile Madness
A Few Mobile Case Studies
Mobile Madness
A Few Bonus Tips
A. Focus on customer touch points (esp for long sales cycles)
B. Open, collaborative platforms will spread your brand virally
C. Look at processes you can automate and streamline
D. Always try to complete the cycle and drive sales
Mobile Madness
And Finally….
• It’s not a marketing panacea; it’s part of your marketing mix
• Don’t be afraid to experiment (and adjust along the way)
• Always think about the customer benefit first
Mobile Madness
Thank You……Any Questions?
Mike McCloud
[email protected]
931-528-8852