Transcript How To Put Your Email Campaign On Auto

Link Building Strategies You Can
Use To Increase Your Rankings,
Sales & Profits
By Nicole Munoz
Step #1
PPC
Test via PPC in Search Network
Wait for Conversions
• Set up your tracking to track conversions
• After 100 impressions and no clicks, edit your
ads.
• After 100 clicks and no conversions, edit your
site or landing page.
• If no site, send PPC to your competitor’s sites
to find out what keywords get highest
impressions and clicks!
Step #2
Test with Market
Samurai
Step #3
Allinanchor Test
What is allinanchor rankings?
• Your allinanchor ranking is to your link
building what your Google ranking is to your
SEO campaign!
• The allinanchor ranking is determined by the
number of links pointing to your site with the
anchor text.
“Educational Toys”
Google Search
Allinanchor Search
Our Complete SEO Strategy!
• On Site SEO
• Off Site SEO
On Site SEO
• Run keywords and URLs in IBP
• If score less than 80% then make changes and
re-run reports till score is 80% or higher
• Onsite SEO Audit Checklist
Internal Linking
• Run a site search with your keywords and find
all the other internal pages that have the
keyword on them.
• Site:www.yourdomain.com keyword
• In the results you will see a list of pages on
your site that have the keywords on them.
Change the keywords to link to the page you
want to rank for that keyword.
Off Site SEO
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Build Links
Build Links to Our Links
Bookmark and Ping everything
Run all urls and check if indexed
Build links to non indexed urls
Build more links
Blog
• Post blog posts on your blog a minimum of 1
time per week. Up to 5 times per week is
better.
• Use US writers to write content on your own
blog.
• Link blog posts with the keywords to the
pages you want to rank.
• Bookmark and Ping everything.
Article Marketing
• Submit one article to SubmitYourArticle.com and
Myarticlenetwork.com
• Submit a 2nd article to UniqueArticleWizard.com
• Link articles to your blog posts and pages you
want to get ranked using keyword as the anchor
text.
• Link articles to the category page and home page.
• Use a full URL in one of the links occasionally
• Bookmark and ping everything.
Unique Article Marketing
• Submit 5-20 articles to article directories that
only accept unique content.
• Buzzle.com
• Ehow.com
• Associatedcontent.com
• Helium.com
Hubs and Squidoos
• Each month create 5-10 Hubpages and 5-10
Squidoos
• Put two links: One to your main site and one to
either your blog, an article in an article directory,
or another hub or Squidoo.
• Add some videos and pictures
• Comment on other people’s hubs and Squidoos.
• Bookmark and ping everything.
Web 2.0 Marketing
• Each month create 5 new web 2.0 properties
on sites such as Wordpress, Blogger,
Livejournal until you have 25
• Write 5 blog posts of 100 words each and put
1-2 links in each article.
• Link to your main site, your blog, an article on
an article directory, a Hubpage, a Squidoo
and/or a web 2.0 property.
• Bookmark and ping everything.
Juicer Site / Index Driver
• Buy a new or expired domain. Topic and name
don’t matter.
• Setup a juicer site / index driver (See Eric
Shannon’s PDF in the portal)
• Input your RSS feeds
• Check it every week or so and add new RSS feeds
as needed.
• Okay to have multiple index drivers if you have
enough RSS feeds to warrant it.
PR Pumpers
• Choose a topic that relates to your site or a
category on your site.
• Write 5-20 articles on the topic
• Add articles to the site and link out to all of your
web properties randomly.
• Each month create one. Better to mix it up and
create one html site one month, and a blog
another month.
• After a year you will have 12 sites you can post
new content on at will.
Content Marketing
• Put 10 of your articles together as a pdf.
• Create a slideshow with summaries of your
articles and pictures from Istockphoto.com.
• Create video with animoto.com
• Submit all via Traffic Geyser
Press Releases
• Two types: for backlinks or for traffic
• Can use article writers if submitting for
backlinks
• Use a copywriter if using for traffic
• Submit via OnlinePRNews.
RSS Feeds
• Record the RSS feeds of all the web properties
you will be creating. The article directories have
one under the author account, the web 2.0
properties have one, all blogs have one, etc.
• Submit the RSS feed via pingomatic.com or
kping.com or RSS submit or other software once
per month.
• Put the RSS feeds into a juicer site once you
create one.
Links to Links of All Urls
• Keep track of all urls created each month
• Run all through scrapebox to check if indexed
• If not indexed put into your list of links to links
1. Add to Master Tracker to link to
2. Add to the Web 2.0 Blog Post Links
3. Add as a list of urls in juicer sites or as blog
post links.
Links to Links with Software
• Use Blog commenting to get things indexed
quickly
• Use Forum Profile Links, Blog Commenting,
and Social Media Profile Links to build high
quantity, low quality links fast.
• Use software to do in bulk.
• Remember if not indexed, it does not count!
Software We Use
• Go to
http://www.startrankingnow.com/recommen
ded-resources and you can see the list of
software and resources we use.
Competitive Analysis
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Research competitor’s links
Check if indexed
Get the easy ones done first
Evaluate the quality of the others
Acquire the high quality links
Backlink Analysis Resources
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Majesticseo.com
SEOSpyglass
Market Samurai
Open Site Explorer
What to Look For
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Reciprocal Links
Blog Commenting
Forum Commenting
Link Networks
Paid Links
Blog Roll Links
Guest Post Articles
Article Directories
Web 2.0 Sites
OpenSiteExplorer.com
Create ALB Master File
Disclosure = Accept Advertising
Actions
• 1. Look for Rate Cards
• 2. Find phone numbers of emails and contact
• 3. Offer to sponsor a page or the site. Tell
them you just want to get your competitor’s
ads off of the page.
• 4. If a “thin” site that Google likes, then
consider building a similar site with your links!
Before Contacting, Investigate
Guest Blog Posts
• Locate bloggers in your niche
• Contact them
• Offer Guest Blog Post
Guest Blog Posts: The Wrong Way
• Spamming hundreds of webmasters offering
the same badly written article filled with
grammar and spelling errors.
• Spamming hundreds of webmasters offering
to sponsor their blog for $5 - $20.
Guest Blog Posts
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Find the top bloggers in your niche
Comment on the blogs
See who else is commenting on their blogs
Follow them on twitter, Facebook, LinkedIn
Build relationships with them
Offer them a guest post or ask them to review an
article on your blog. Offer money for the review.
• Others will follow. This takes months to do right.
Vertical Directories
• Sites that allow articles but have a stricter
submission process
• Require an online writer persona that is
submitting the articles
• Require unique content not published
elsewhere
Vertical Directories
• Search via “submit article” + “keyword”
• “submit an article” or “guest blog post”
• Read rules of advertiser sharing sites. Some
allow links, others don’t.
• Don’t be overly promotional. Articles should
be informative.
Outsourcing
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Find people on odesk.com or other sites.
Post jobs for data entry or for an excel expert
Must have excellent English skills
Make a quick video or a pdf and show what
you need done
• Outsource one link type at a time to each
person
Summary
• Start with On Site
• Get a Blog
• Article Marketing to
free, unique, and paid
• Hubs and Squidoos
• Web 2.0 Marketing
• Juicer Site / Index
Driver
• PR Pumpers
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Content Marketing
Backlink Analysis
Analyze Your Progress
High Quality Links
Other link building
opportunities
• Now…. GO GET LINKS
Questions?
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twitter.com/stompermom
Facebook.com/nicolemunoz
Linkedin.com/in/nicolemunoz
www.startrankingnow.comtrankingnow.com
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