Transcript How The Social Web Can Help Charities

http://www.ukoln.ac.uk/web-focus/events/seminars/mycharitypage-2008-06/
How The Social Web
Can Help Charities
Brian Kelly
UKOLN
University of Bath
Bath, BA2 7AY
Acceptable Use Policy
Recording this talk, taking photos,
discussing the content using email,
instant messaging, blogs, etc. is
permitted providing distractions to
others is minimised.
Email
[email protected]
Blog site
http://ukwebfocus.wordpress.com/
Resources bookmarked using ‘mycharitypage-200806' tag
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About Me
Brian Kelly:
• UK Web Focus: a Web advisory post based at
UKOLN
• Web enthusiast since Jan 1993
• Currently involved in promoting best practices for
use of Web 2.0
UKOLN:
• National centre of expertise in digital information
management
• Located at the University of Bath
• Funded by JISC and MLA to advise HE/FE and
cultural heritage sectors
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Contents
Web 2.0 – What Is It?
• RSS
 Mashups
• Blogs
 Wikis
• Social bookmarking  Social networks
• Comms tools
…
Deployment Strategies
• User focus
• Information literacy; staff development
• Safe experimentation
• Risk assessment / risk management
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Introduction
Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather
than technical standards - “an attitude not a technology”
Characteristics Of Web 2.0
• Network as platform
• Always beta
• Clean URIs
• Remix and mash-ups
 Syndication (RSS)
Examples Of Web 2.0
• Google Docs
• Google Maps
• Social Web applications
Web2MemeMap, Tim O’Reilly,
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Introduction
The Social Web
“The social web is a term that can be used to describe
a subset of interactions that are highly social,
conversational and participatory” Wikipedia
Characteristics
• Trust and openness
• Software that gets better
the more people use it
• Architecture of participation:
 Blogs & wikis
 Social networks
 Social sharing & tagging
Examples Of Social Web
• Facebook, MySpace, ..
• Twitter & Jaiku
Web2MemeMap, Tim O’Reilly,
• Del.icio.us
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2005
Exploring The Social Web
A story of recent
explorations of use of the
Social Web by charitable
organisations
Email message received
on 5 June 2008
A Facebook group set up
about the Everyclick
search engine
It’s being used in the UK
– money donated for
every search
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The Role Of The Individual
Who is Beth Kanter?
How can she help me?
Can she afford the time to
help me?
I first visit Bath Kanter
Facebook page.
I notice she is sharing
slides on a keynote talk on
Non-Profits, Healthcare
and Social Media
I also find:
• Her blog
• Fb groups she’s on
• Fb Causes she
supports
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Beth Canter’s Blog
We can now
read blog
posts from an
activist in use
of social
media by
non-profitmaking
organisations
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Beth’s Blog at http://beth.typepad.com/
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Beth Canter’s Slides
Note:
• Popularity
• Feedback
• Tags
for this
resources
Beth share her slides on Slideshare repository
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Others’ Slides
Here are the
most popular
slides tagged
with
‘nonprofits’
tag.
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Your Own Social Network
You can set up
your own social
network using
services such as
Ning
The IAVE social
network illustrate
use of shared
videos and
photos, forums,
personalised
pages and access
to member details
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Let’s Be Realistic
IAVE (International
Association of Volunteer
Effort) was “founded in
1970 by people who
saw volunteering as a
means to make
connections across
cultures”
But the IAVE Social
network:
• Only has 4
members
• And no discussions
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Let’s Be Realistic
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Some Ning groups are
open, but some require
registration:
Is it worth it if:
• The numbers are
small?
• The content is limited
• The social network
doesn’t reflect my
areas of interest
In addition:
• Do I want to share
data on my
relationships & music
tastes with an
www.ukoln.ac.uk
unknown audience
Your Concerns
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Possible Concerns
• “It’s full of photos of kids getting drunk”
• Web 2.0 is inaccessible to people with disabilities
• It’s not sustainable
• What about copyright infringement, data protection,
protection of minors, …? We’ll be sued.
• “You’ll not catch me using Web 2.0!”
Addressing The Concerns
• Understanding such concerns
• Using technologies in appropriate ways
• New media literacy strategies
• Risks assessment & risk management
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• It may not be for everyone
Privacy Concerns
You may have privacy
concerns:
• Read the help pages
• Learn how to
manage privacy
settings
• Choose what you
want to share
Judge the risks that:
• Company will lie or make mistakes
• Implications of lies / mistakes
Also remember risks of not engaging with Social Web:
• Missed opportunities
• Failure
todigital
engage
inmanagement
brand management,
…
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Accessibility Concerns
Aren’t Social Web
services:
• Inaccessible to
people with
disabilities?
• Break accessibility
guidelines (WCAG)
• Leave us liable to
be taken to court?
DDA: Institutions must take
People
Peoplewith
withdisabilities
disabilitiesare
areusing
usingSocial
Social
‘reasonable measures’ to
Web
ensure PWDs are
Webservices
services– as are disability activists
discriminated against. Is it
discrimatory to fail to provide
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Sustainability Concerns
What happens if Social Web services:
• Are unreliable?
• Change their terms and conditions (e.g start
charging)?
• Become bankrupt
Things to remember:
• Services may be unreliable e.g. Twitter
• Market pressure is leading to changes to T&C – &
paid-for services may become free (e.g. Friends
Reunited)
• Banks may go bankrupt too – but we still use them
• Need for risk assessment and risk management
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Support Issues
I don’t have the time to:
• Understand it all
• Use the technologies
• Embed technologies in
daily working practices
• Train my colleagues
Google search for ‘social
Common
Craft
video clips
networks
Podcasts
volunteer’ found this
You can:
• View them at work
• Listen to the podcast on
the Tube
• Use them in training
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Deployment Strategies
I want to do use the Social
Web but:
• The IT Services
department bans it
• The council bans it
• My boss doesn’t
approve
Area of interest to UKOLN:
• “Just do it”
• Subversive approach –
‘Friends of Foo’ if Foo
can’t use it
UKOLN briefing papers available
• Encourage enthusiasts
(with CC licence). More to be
• Don’t get in the way
released
shortly.
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Conclusions
Conclusions
To conclude:
• Social Web can provide real benefits to charitable
organisations
• There are barriers (e.g. inertia) and risks
• We therefore need:
 Advocacy
 To address these concerns
 To listen to concerns
• We can all benefit by adopting Web 2.0 principles
of openness and sharing. So let us:
 Share our resources, experiences, advocacy resources,
risk management techniques, etc.
 Make use of social network for your & your peers based
on openness, trust, collaboration, ..
 Read my UKWebFocus.wordpress.com Blog
http://www.ukoln.ac.uk/web-focus/events/seminars/mycharitypage-2008-06/
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Questions
Any questions?
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