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http://www.ukoln.ac.uk/cultural-heritage/events/sharing-made-simple-20080910/
Sharing Made Simple
Web 2.0 and the Social Web:
Addressing The Challenges
Brian Kelly
UKOLN
University of Bath
Bath, BA2 7AY
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Blog site
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The Challenges
Money
Expertise
Time
Resources
Understanding
Reliability
Sustainability
Challenges
Interoperability
Colleagues
Technical Issues
Management
Privacy, DPA, FOI, ..
Council
Accessibility
Legal Issues
IT Services
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Cultural
issues
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Deployment Challenges
Web 2.0 Backlash
When significant new things appear:
• Enthusiasts / early adopters predict a
transformation of society
• Sceptics outline the limitations & deficiencies
There’s a need to:
• Promote the benefits to the wider community
(esp. those willing to try if convinced of benefits)
• Be realistic and recognise limitations
• Address inappropriate criticisms
Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor
Web 2.0 services. There wasn’t a Web 1.0. What follows it?
It does have a marketing aspect – and that’s OK. It isn’t formally defined – it
describes a pattern of related usage. There will be poor (and good) Web 2.0 services
– just like A
anything
else. Any usage will arrive at a follow-up term.
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Takeup Of New Technologies
The Gartner curve
Rising expectations
Service plateau
Enterprise
software
Large
budgets
…
Chasm
Failure to go beyond developers
& early adopters (cf Gopher)
Trough
Need for:
of despair
• Advocacy
• Listening to users
Developers
• Addressing concerns
• Deployment strategies This talks looks at approaches
Early
• …
for avoiding thewww.ukoln.ac.uk
chasm
adopters
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IT Services Barrier
5
Beware The IT Fundamentalists
We need to avoid simplistic solutions to the complexities:
• Open Standards Fundamentalist: we just need XML
• Open Source Fundamentalist: we just need Linux
• Vendor Fundamentalist: we must use next version of
our enterprise system (and you must fit in with this)
• Accessibility Fundamentalist: we must do WAI
WCAG
• User Fundamentalist: must do whatever users want
• Legal Fundamentalist: it breaches copyright, …
• Ownership Fundamentalist: must own everything we
use
• Perfectionist: It doesn't do everything, so we'll do
nothing
• Simplistic Developer: I've developed a perfect solution
– I don't care if it doesn't run in the real world
Web
2.0: It’s
new;
its cool!
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Library Barrier
The Librarian Fundamentalists
Librarians:
• Think they know better than the user e.g. they don't like
people using Google Scholar; they should use Web of
Knowledge (who cares that users find it easier to use
Google Scholar & finds references they need that way?)
• Think that users should be forced to learn Boolean
searching & other formal search techniques because this
is good for them (despite Sheffield's study).
• Don't want the users to search for themselves (cf
folksonomies) because they won't get it right.
• They still want to classify the entire Web - despite the
fact that users don't use their lists of Web links.
• Want services to be perfect before they release them
to users. They are uneasy with the concept of 'forever
beta' (they don't believe that users have the ability to
figure things out themselves and work around the bugs).
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Deployment Challenges
Deployment Strategies
Interested in using Web 2.0 in your organisation?
Worried about corporate inertia, power struggles, etc?
There’s a need for a deployment strategy:
• Addressing business needs
• Low-hanging fruits
• Encouraging the enthusiasts
• Gain experience of the browser tools – and see
what you’re missing!
• Staff training & development
• Address areas you feel comfortable with
• Risk management strategy
• …
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Let’s Be Realistic
IAVE (International
Association of Volunteer
Effort) was “founded in
1970 by people who
saw volunteering as a
means to make
connections across
cultures”
But the IAVE Social
network:
• Only has 4
members
• And no discussions
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Let’s Be Realistic
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Some Ning groups are
open, but some require
registration:
Is it worth it if:
• The numbers are
small?
• The content is limited
• The social network
doesn’t reflect my
areas of interest
In addition:
• Do I want to share
data on my
relationships & music
tastes with an
www.ukoln.ac.uk
unknown audience
Your Concerns
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Possible Concerns
• “It’s full of photos of kids getting drunk”
• Web 2.0 is inaccessible to people with disabilities
• It’s not sustainable
• What about copyright infringement, data protection,
protection of minors, …? We’ll be sued.
• “You’ll not catch me using Web 2.0!”
Addressing The Concerns
• Understanding such concerns
• Using technologies in appropriate ways
• New media literacy strategies
• Risks assessment & risk management
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• It may not be for everyone
Privacy Concerns
You may have privacy
concerns:
• Read the help pages
• Learn how to
manage privacy
settings
• Choose what you
want to share
Judge the risks that:
• Company will lie or make mistakes
• Implications of lies / mistakes
Also remember risks of not engaging with Social Web:
• Missed opportunities
• Failure
todigital
engage
inmanagement
brand management,
…
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Accessibility Concerns
Aren’t Social Web
services:
• Inaccessible to
people with
disabilities?
• Break accessibility
guidelines (WCAG)
• Leave us liable to
be taken to court?
DDA: Institutions must take
People
Peoplewith
withdisabilities
disabilitiesare
areusing
usingSocial
Social
‘reasonable measures’ to
Web
ensure PWDs are
Webservices
services– as are disability activists
discriminated against. Is it
discrimatory to fail to provide
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Sustainability Concerns
What happens if Social Web services:
• Are unreliable?
• Change their terms and conditions (e.g start
charging)?
• Become bankrupt
Things to remember:
• Services may be unreliable e.g. Twitter
• Market pressure is leading to changes to T&C – &
paid-for services may become free (e.g. Friends
Reunited)
• Banks may go bankrupt too – but we still use them
• Need for risk assessment and risk management
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Interoperability Issues
What happens if Social Web services host your data
and:
• You can’t get the data back out?
• You only get the unstructured or poor quality data
back out?
• You can’t get the comments, annotations, tags
out?
There’s a need to:
• Ensure data export capabilities or
• Upload data from an alternative managed sources
• Understand limitations of data export / import and
make plans around limitations
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Support Issues
I don’t have the time to:
• Understand it all
• Use the technologies
• Embed technologies in
daily working practices
• Train my colleagues
Common Craft video clips
You can:
• View them at work
• Listen to the podcast on
the Tube
• Use them in training
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Deployment Strategies
I want to do use the Social
Web but:
• The IT Services
department bans it
• The council bans it
• My boss doesn’t
approve
Area of interest to UKOLN:
• “Just do it”
• Subversive approach –
‘Friends of Foo’ if Foo
can’t use it
UKOLN briefing papers available
• Encourage enthusiasts
(with CC licence). More to be
• Don’t get in the way
released
shortly.
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Deployment Strategy
IWMW 2006 & Risk Management
IWMW 2006 has taken a risk management approach to
its evaluation of Web 2.0 technologies:
• Agreements: e.g. in the case of the Chatbot.
• Use of well-established services: Google &
del.icio.us are well-established and have financial
security.
• Notification: warnings that services could be lost.
• Engagement: with the user community: users actively
engage in the evaluation of the services.
• Provision of alternative services: multiple OMPL tools.
• Use in non-mission critical areas: not for bookings!
• Long term experiences of services: usage stats
• Availability of alternative sources of data: e.g.
standard Web server log files.
• Data export and aggregation: RSS feeds, aggregated
in Suprglu, OPML viewers, etc.
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Deployment Challenges
Staff Development
http://podcasts.alablog.org/blog/
_archives/2006/4/12/1881517.html
There's a need for your staff to:
• Understand what Web 2.0 is
about
• Learn how to make use of
Web 2.0
subject to constraints of lack of
time; resources; etc.
The Library 2.0 Podcasts
Web sites provides a useful
resources for learning about
new tools, techniques, etc.
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Information Literacy
http://www.librarything.com/
tag/Embarrassing
Librarything provides a
good example of a Web
2.0 service:
• Catalogue your books
• AJAX interface
• Exploit data provided by
the community
• Export capabilities
• Other books you may
like
•…
Service may have potential to support information literacy. Not
only understanding the service, but also to illustrate possible
dangersA centre
of creating
embarrassing content 
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Learning From One’s Peers (1)
http://www.devonmuseums.net/...
devonmuseums.net
provide an interactive map
showing the location of
museums in the area.
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Learning From One’s Peers (2)
http://www.finds.org.uk/CCI/
The Celtic Coin Index
illustrates use of a Web
2.0 approach:
• AJAX to remember
typed input
• Links to popular Web
2.0 services
• User engagement
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Conclusions
Conclusions
To conclude:
• Social Web can provide real benefits to charitable
organisations
• There are barriers (e.g. inertia) and risks
• We therefore need:
 Advocacy
 To address these concerns
 To listen to concerns
• We can all benefit by adopting Web 2.0 principles
of openness and sharing. So let us:
 Share our resources, experiences, advocacy resources,
risk management techniques, etc.
 Make use of social network for your & your peers based
on openness, trust, collaboration, ..
 Read my UKWebFocus.wordpress.com Blog
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Questions
Any questions?
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