Transcript Web Site Privacy: How Much Should We Worry?

Web Site Privacy: How
Much Should We Worry?
By: Senad Cimic
Internet – the Largest Source of
Personal Data
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The easiest way to access data
Information on the Net is transmitted
through many computer systems
Web Sites collect personal data from
their customers
As Internet technology develops,
there are new challenges in
protecting privacy
Privacy Problems on The Internet
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Web Sites’ actions regarding personal data
gathered from you cannot be controlled
• Many different organizations are free to sell
data they collected on their customers
• Organizations can use data on your Web
travels to draw implications about you
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77% of the busiest Web Sites don’t have a
stated privacy policy (April 2000)
Studies show that individuals will supply
their personal data if they benefit from it
INTERNET CRIME AND ABUSE
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HACKING
• Exploiting weaknesses in Web Site security
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JAMMING
• Tying up Web server
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MALICIOUS SOFTWARE
• Transmitting Malware
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SNIFFING
• Placing a software to intercept information
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SPOOFING
• Misrepresented Web sites that collect valuable
information
Software Challenges to Privacy
(Malware)
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Cookies
Spamming
Adware and
Spyware
Spybot
Keyloggers
Trojan Horse
Organizations’ Actions Protecting
Web Site Privacy
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Web browsers’ bill of rights
Members of Congress are sponsoring
bills for tougher privacy protection
laws
FTC requires companies to enforce
any privacy policies that they publicly
post
CLM International Web Privacy Policy
Companies’ Web Privacy
enforcements
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Some companies don’t cooperate
with advertisers without privacy
policy
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Disney, IBM, Microsoft
Other companies use privacy
protection because they fear being
sued
Leading Internet companies suggest
self-regulation approach
Self-Regulating Organizations
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TRUSTe
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Issued a seal of approval the Web Sites
should display
Online Privacy Alliance
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Notify visitors of data collection practices
Give visitors the choice of opting out of the
site collecting personal data
Give visitors access to their own personal
data
Assure visitors that their personal data are
secure
Software Solutions to Web Privacy
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Surfing Web using fictitious identities
Making e-mails impossible to be
traced back
Blocking the use of cookies
Microsoft privacy-protection features
Malware removal software
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Microsoft, Norton, Stop-sign, etc.
Conclusion
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New threats for Web privacy are
constantly innovating
Anti-Malware companies are
upgrading and creating new software
protecting internet privacy
Different organizations are
cooperating with government in
developing solutions for protecting
Internet privacy