Transcript Making the Most of Web 2.0

Making the Most
of Web 2.0
TEDUniversity -TED2007
César A. Zevallos Heudebert
Web 2.0
“Web 2.0 is a set of economic, social, and
technology trends that collectively form the basis
for the next generation of the Internet— a more
mature, distinctive medium characterized by user
participation, openness, and network effects.”
(Tim O'Reilly and Dale Dougherty - Web 2.0 Principles and Best Practices, O’Reilly Radar Fall 2006)
Web 2.0
• Is our own human evolution, part of our nature.
• Is a complete new way of doing things in and with
the Internet.
• Is where “the medium and the message is us”
evolving in the way we socially live with and
within it, networking, participating and
contributing, using and enhancing it every day.
• It is a step towards the creation of our virtual
intelligence.
What is MEME?
An Idea that enters into your
mind and never leaves.
The story of a Meme
All Web 2.0
brand names
are Memes.
They are starting
to enter
in our mind.
What tools we will use?
• Blogger a free website with a Content Management
Tool, a convergence tool http://www.blogger.com
• Flickr a digital image repository to store or retrieve
images and photographs http://www.flickr.com
• YouTube a digital video repository to store or
retrieve digital video content and podcasts
http://www.youtube.com
• Digg a social advertising tool to drive attention to
your website http://www.digg.com
TED and Web 2.0
The meaning of TED Technology Entertainment and
Design has a direct relation to the meme Web 2.0:
T from the Technology we use from the Web 2.0 tools
E from the Entertainment and fun we get by mixing the
web 2.0 tools together
D from Design which is how "creativity"* helps us "to
combine"* this Technology and Entertainment "to create
value"*.
* Quotes from Sir Ken Robinson "TedTalk TED2006 Monterrey"
Learn by
example
How to build a free
dynamic web of a class
with multimedia content
and social advertising.
What is needed?
• Your content, the creative
idea
• An email account
• Firefox 2.0
• Access to the Internet
How to build it?
• Think of a name for your site, the name is a meme
and has to be of the following form:
yourname.blogspot.com and think on your content,
text, images, audios, videos, and spread the word.
• My memes ends up as
• Domain Name:http://web20demo.blogspot.com
• Title of my Blog: Making the Most of Web 2.0
• Register your accounts with Blogger, Flickr,
Youtube and Digg.
• Use your imagination and create an experience.
Mashup your text, links with free multimedia
content from Flickr and YouTube in Blogger.
Relations between the tools
Point of Convergence
Our Web
Image Content
Repository
Video & Audio Content
Repository
Social Networking
advertising
How to advertise it?
•
Think of an attractive title to link your site
or post, the title has to be relevant to be
dugg on digg.
•
It is better to add a comment your
recommendation to give a better
explanation of the value of the subject.
•
Remember digg is a community
What do you get?
http://web20demo.blogspot.com
meme
Content
Content
memes
Images from Flickr
Links
Content
Video selection
from Youtube
Now you have the memes,
they will never leave you.
It’s time to get the
most of the web 2.0!
Be part of our evolution!
Thanks