Transcript Linking - Small Business Resource

Small Business Resource
Power Point Series
Linking
The Relevance of Linking
Linking involves linking your Web site with
another Web site. Ideally you want the link trade
to be reciprocal as opposed to a simple link out
by from your site.
Linking can be beneficial in terms of search
engine ranking and in terms of traffic to your
site.
Linking can give people something extra when
they visit your Web site.
Factors to Consider
Try to ensure that the Web sites you trade links
with have the same target audience, but not direct
competition.
Make it a fair trade; present their link in the same
way they present your link. How are you going to
manage the links? Consider using some form of
link manager software.
Ways of Obtaining Links
Make it clear on your Web site or e-mail
newsletter you are interested in exchanging links
with other Web sites.
Submit an article to a web site that would be
interested in publishing it on their site. Just have
them hyperlink your Web site address at the
bottom of your article.
Ways of Obtaining Links Cont.
An affiliate program is often an effective way to
get links on other Web sites. Advise your affiliate
site owner he or she could make extra income if
they link to your site and/or provide a replicated
web page.
Join a link exchange service to get your link on
other Web sites.
Ways of Obtaining Links Cont.
Join a link exchange service to get your link on
other Web sites.
Join newsgroups and e-mail discussion groups
that deal with linking.
Look in search engines for Web sites to exchange
links with.
Ways of Obtaining Links Cont.
Submit your link to sites that announce new or
interesting Web sites. Use link submission
software to place hundreds of links to many Web
sites at once.
Hire a link submission service to place links for
your Web site. AND /OR Submit your Web site
to “free for all” link pages.
Gaining Permission
When you find a Web site you want to exchange
links with e-mail the owner a proposal.
Tell the Web site owner the benefits of
exchanging links with you.
Tell them why it would be a win/win situation.
Practical Considerations
Tell the owner what type of links your can
provide like text or graphic.
Tell them how long you want to exchange links
When you place links on other sites use a phrase
that will get people's attentions.
You Need To Attract Links
For example:
Have unique features that attract interest by other
website owners. Offer a free service or products on
your Web site so that people will want to place your
link on their Web site.
Offer good content on your Web site so that people
will want to place your link on their Web site.
PowerPoint Content
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Powerpoint User Guidelines
These Powerpoints are for the personal use of members of any of
the online marketing resource centres provided by Small Business
Resource Ltd.
Members may download these Powerpoints and re-brand and
amend provided the following attribution is stated at the end.
“This Powerpoint has been sourced from Small Business
Resource.”
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