Transcript Kathy Coover

Kathy Coover
Executive
Vice President
David Wood
Senior Vice President
and
Chief Training Officer
Kathy Coover
Executive
Vice President
New Oatmeal Berry SlimCakes
• Bursting with blueberries and cranberries
– Natural source of flavonoids
• Improved source of fiber
– Made with wholegrain oats and bran
• Heart Healthy
• Natural source of Omega-3 fatty acids
• Sweetened with natural agave (low glycemic index)
• May help reduce risk of some types of cancer
Improved features:
• Less calories
• Less sodium
• Less sugar
• More fiber!!
14 slimcakes / box
WS = $18
BV = 13
Liz Harvey
Senior Vice President
and
Chief Marketing Officer
Shake and Cleanse President’s Pak
Shake and Cleanse President’s Pak
Price = $549
BV =
300
PIB =
$80
Savings below wholesale = $137 (20%)
Shake and Cleanse President’s Pak
Contents:
• 4 Shake & Cleanse paks
• 1 blender
• 4 product catalogs
• $50 tools certificate
• Free membership – first day
Available to order in U.S. and Canada – April 28
Kathy Coover
Executive
Vice President
®
IsaLean Shakes
•
Undenatured whey and casein direct from New Zealand
with no hormones or steroids
•
Whey from a proprietary process that is exclusive to
Isagenix
•
Less than 1% lactose
•
Minimum 20% higher amino acid
•
Proprietary flavor system
•
Creamy, smooth mouth feel
•
Improved mixability
Available – Late June 2009
www.sixfiguremakers.com
Live and ready to use!
• Posted in back office in Opportunity section
• Soon available on DVD
Kevin Adams
Chief Operating Officer
Next 30 Days
• Contact Management System
•
•
•
•
Follow-up capabilities
Status tracking
Loading of personally enrolled
Categorization of prospects
• Lead Generation Program
• 3rd party leads
• New and improved landing pages with
lead capture capabilities
– Product and opportunity pages
• Isagenix Pay-Per-Click leads
• Purchased leads
Lead Pilot Program
• Ability to select leads
– Redeem credits for leads you select
– Choose leads based on specific criteria
(e.g. geography)
• New lead conversion tools
– Prepared emails
– Call scripts and on-line guides
– Video from Kathy Coover
– New success stories and testimonials
Next Steps
• Next week invitations will be sent out
to participate
• 60 day pilot will seek input from
participants
• Leads can be purchased for $1/lead
• Lead generator to provide 60,000 – 80,000
leads per month during pilot program
Sixfiguremakers.com
• Great new micro site to help recruit new
members with Kathy Coover and narrated by
Lenny Evans
• Only 15 minutes with easy navigation and
“storyboard” if prospect only wants to watch a
portion
• Highlights key issues and opportunities in
today’s environment
• Easily send link through email to prospects
– Can also indicate presentation to start at a
particular chapter
www.Internet
The internet is an amazing tool that is intended to simplify and
enhance your life in many ways:
– Web Sites allow companies or individuals to create a location on
the internet that delivers a message about their company,
products, services, or topical information
– Search Engines simplify the process of finding information on
the internet. Search engines also provide for the ability to
advertise or Pay-Per-Click when search results are returned
– Social Networks attract groups or individuals that want to share
experiences or find others that have the same interests
– Blogs generate interactive communication and allow others to
search and review archives of past blogs
Isagenix Philosophy
• Responsibly empower our associates to leverage
the internet to grow and support their businesses
• Ensure a level playing field, where appropriate,
so all can benefit from use of the internet
• Provide tools and materials to accelerate use of
the internet for those without experience while
allowing flexibility for those with significant
expertise
• Bottom Line – we want to do it the right way
Foundational Principals
• No improper claims
• Income, medical, weight, etc
• Domain names cannot use Isagenix or claims
• Sales must utilize the Isagenix shopping cart
• Marketing materials must be provided or
approved by Isagenix
• Isagenix cannot be displayed with other
products/services that are inconsistent with
Isagenix values
Web Site Opportunities
• New policy will allow members to have a web site(s)
consistent with the foundational principals
• Link your web site to other popular web sites.
– Celebrity or business/service sites can contain a link to
your Isagenix replicated site or to your customized web
site
• Purchase Pay-Per-Click ads for search words/phrases
(other than Isagenix)
• Use Isagenix provided landing pages
• Setup team sites for recognition, FAQ’s, recipes, etc.
Social Network Opportunities
• Isagenix marketing materials can be used
on social network sites – share with others
• Establishing groups is the best way to
segment prospects within a social network
– Groups need to be something others want to
join
• Interesting topics – saying no to the recession or
healthy living
• Causes – fight against childhood obesity or
processed foods
Blogs
• Blogs have similarities to both web sites and
social networks
• Segmenting internet users is the key to
leveraging a blog. Create an interesting topic
or cause (not Isagenix)
• Blog content can be integrated with social
networks
• Successful blogs rate highly in search engine
rankings
Kathy Coover
Executive
Vice President