Transcript Slide 1

Web 2.
Technologies for Libraries
Dhanashree Date, Ph.D
21 July 2015
“Twinkle Twinkle Little Star”.
21 July 2015
Of the people  For the people  BY the people
Web 1.0
Static pages
Pull Information
Updated by Webmasters only
No user participation
Own servers and applications
Web 2.0
Dynamic pages
Push Information
Frequently updated
User participation
Outsourced Services
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Web 2.0 : Our Emerging Service Model
• participative
• collaborative
• personalised
• modular
• mashups
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23 ways to access NY Times !!!
• Print (preferably with coffee and
croissants)
• Website
• Mobile website (for phones and
PDAs)
• Archive (NYT and third party)
• Online aggregators
• Electronic (download)
• NYT Reader (software platform)
• Email
• RSS
• Blogs
• Alerts
• Podcasts
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SMS texting
Avantgo
Chumby
Opera Mini
Twitter
Vindigo
iPhone app
Kindle
Facebook
LinkedIn
YouTube
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Look at Numbers
USA top 50 magazines
48% RSS
46% Message Board
38% Publisher Blogs Online
38% Registrations
USA top 100 newspapers
80 % Reporter Blogs
76% RSS
75% Section-wise RSS
64% Message Board
61% Videos
38% Online Registrations
• 260
• 412.3
• 3,000,000
• 140
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Look at More Numbers……these are Indian Users
• 63% of urban students spend over an hour online daily
• 62% have a personal computer at home
• 93% are aware of social networking
• Orkut and Facebook are most popular online destinations
• 46% use online sources to access news
• 1 in 4 students own lap-tops in metros; 2 of 3 own music players
It’s Time to Change Learning
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Expectations 2.0 ??
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It is not the strongest of the species that survives,
nor the most intelligent that survives. It is the one
that is most adaptable to change.
- Charles Darwin
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Extern
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Benefit
s
Web 2.0
Interna
l
Benefit
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Impact of Web 2.0
Collection Building
Circulation
Talent Search
Marketing
Web 2.0
User Training
OPAC
CAS / SDI
Reference Services
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Web 2.0
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Blog Vs. Website
Web-site
Blog
• Serious, business content, less
dynamic content
• More personal, fun, transient, work-inprogress nature of content
• An official overview of library team,
services and set-up
• To communicate regularly with customers
and clients about events, happenings.
• User interaction is not the primary
objective
• Interactive customer feedback is the
primary objective
• Cannot gather user intelligence,
opinions, trends
• To gather competitive intelligence,
perspectives, user opinions, trends & flaks
• High learning curve
• Low learning curve
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Blog Vs. Wiki
Blog
Wiki
• Content is not editable, only
commentable
• Content is centrally located, organised
and editable by anyone
• The creator drives the content
• Equal sense of ownership and
commitment to all participants
• Act as a mini web-site, news vehicle,
events, discussions
• Training tools, subject guides, resource
catalogues, instructions
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Bloglines Vs. Google Alerts
Bloglines
Google Alerts
• Need prior research on the web to seek
sources providing relevant RSS feeds
• No such research required. Captures
news from unknown sources
• Limited serendipity
• High serendipity
• Need regular visits
• Comes to the inbox
• Cannot forward links of registered
sources.
• Access to all sources listed in the alerts
• You are always lucky
• You are lucky
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IMs vs. SMS vs. Tweets
IM
Mobiles/ SMS
Twitter
• For Virtual Reference
• Two-way real-time
communication
• 1 to 1
• Free IMs are
available and can be
embedded onto websites
• No limit on
characters
• Can save transcripts
and history
• Can clock the
connect time with the
users.
• RSS feeds, reminders,
announcements,
marketing
• Library to many
• Not always real-time
communication
• Not all users use
Mobiles.
• Limited characters. Not
viable for queries
• Can save only short
messages.
• Cannot clock the
delivery time of a query
• Reminders,
announcements,
marketing
• Many to many
• Not always real-time
communication
• Not all users use
Twitter.
• Limited characters.
Not viable for queries
• Can save only short
messages.
• Cannot clock the
delivery time of a
query
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Circulation
Collection Building
Photos
Videos
SNS
Cataloguing
RSS
Marketing
Widgets
Reference Services
IM
CAS / SDI
User Training
Talent Search
Wikis
Blogs
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Web 2.0 Bubbles
Play with caution
Tame the Web
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Mapping Tools to Library Profiles
Medium
High
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Blogs
Wikis (wikipedia)
RSS
SNS (Facebook, Flickr
YouTube, LibraryThing)
Twitter
Pod / Vod casting
Mobile services
Virtual World
Instant Messaging
Google tools
Mashups
• Special
Academic
Public
• Blogs
• Blogs
• Wikis (wikipedia)
• Wikis
• RSS
• RSS
• SNS (delicious, CiteUlike,
LibraryThing)
• Google tools
• Instant Messaging
• Google tools
• Mashups
• Pod / Vod casting
• Mobile services
• SNS (delicious, CiteUlike,
LibraryThing)
• Twitter
Low
• Pod / Vod casting
• Virtual World
• Mobile services
• Instant Messaging
• Twitter
• Mashups
• Virtual World
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Don’t jump onto the bandwagon
• Free, but deploy wisely
• Avoid overuse and overload
• Don’t expect a mad rush
• Social networking sites alone wont help you to network socially
• Perpetual beta
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Extern
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Benefit
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Interna
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Benefit
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Measure Key Performance Indicators
•Website viewership
•Voluntary participation at events
•Decrease in manually delivered
services
•Increase in circulation of low used
books
•Number of IM reference queries
resolved
•Views of tutorials
•Increase in feedbacks /
suggestions
•Increase in acquisitions through
Web 2.0 feedbacks
•Downloads of pod / vod casts
•Viewing duration per clip
•Increase in comments / reviews /
tags on OPAC
•RSS subscription-base
•Referrals
•External collaborations
•Number of user suggestions
deployed
•Contributors to the Wiki
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Manage Sustainability
Clarity of
• Why do I need it ??
Purpose
• What is in it for me??
Clarity of
• User-generated content, Aggregation, Single-Sign-On, Mashup
Language
Clarity of
Participation
Natural
Extension
$%^&*()_+@#$%^&*()$%^&*()^&*()
• What can I access? What can I share?
• What is not permissible? Who in the library to do what?
• IM is the new reference desk, RSS feeds are a new form of library
bulletins
• Crisp, engaging, the feeling of What next??
Viral Content
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Cost of Web 2.0
Source : http://www.windowswatch.co.uk/2008/04/the-time-cost-o.html
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Research and deployment
Transaction cost (involved in finding, requesting, and actually taking possession of an
item.)
Education & Training of staff and users
Re-work, re-testing
Duplication of efforts
Downgrading services
Scrapping the service
Processing user complaints
Low participation, low followers
Team meetings
Surveys
Longevity
Data security (unauthorized use, data loss, ownership)
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SWOT
Strengths
Opportunities
Organisational skills
Access to premium content
Anytime Anywhere services
ROI
Integration of Web 2.0
Cross domain mingling
E-Marketing of services
Low learning curve
High impact / visibility
Web 2.0
Weaknesses
Threats
Convincing the management
Lack of awareness on business models
Disintegrated technologies
Cost
Disintermediation
Invisibility of the e-resources
Publisher dependencies
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Our Responsibility
• Tame the Web 2.0
• Develop analytical skills on user generated content
• Deploy optimally, integrate maximally
• Provide unleashed services, ‘but’ with personal touch
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Conclusion
• ‘Consortia’ has attained a different meaning. Group work is an inevitable fact of
organizational life.
• We will now increasingly cater to User 2.0.
• Discovery happens elsewhere.
• Libraries need to be where its users are, and get in their flow.
• Unified discovery and fragmented delivery.
• Web analytics plays a crucial role in the measuring ROI of web services.
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• Information is abundant; attention is scarce. It will get into the mainstream only
if users see value and convenience. 4
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Thank You