Transcript www.3bp.com - University of York

Alistair Edwards
Some facts
• Every web page has a unique address(URL)
www.something.somewhere/possiblymore
• URLs are akin to Unix pathnames
Three ways of specifying a URL
• Click on a link
– Click here for more information
• Type in
• Obtain from a search engine
– really a combination of the above
Click on a link
• Not a problem
– Messy details are hidden
Click here for details
<A
HREF=“http://www.cs.york.ac.uk/~al
istair/index.html”>Click here</A>
for details
Type in
• The starting point
• Where to get the URL from?
– Memory
– Imagination
– Search engine
Advertising and the web
Billboards
• Football grounds
– dcfc.com
– sportal.com
– Carling.com
• fa-carling.com?
Cheap publicity?
• Almost unlimited information
• …if you can get people to your home page
– remember the URL
– guess it
– Want to go to it
Branding can help
• www.ferrari.com
• www.magellan.com
www. is just a convention
• A dying one?
New TLDs do not help
.BIZ - for businesses
.INFO - for any website
.PRO - for professionals (doctors, lawyers,
accountants)
.AERO - for airlines
.COOP - for non-profit cooperatives
.MUSEUM - for museums
.NAME - for personal websites
Who will own www.ferrari.biz?
Concatenating words
• www.thespuriergatecentre.com
• D & A construction
– dandaconstruction.com
• but at least I remembered it
www.3bp.com
• ‘Because all the good ones have already
gone’
• Amazon, Yahoo,…
Working with the current system
• Problems devising URLs
• Limitations of searching
Problems with URLs: Need for
uniqueness
•
•
•
•
All the good, simple single words are taken
Need more words to be specific
How to make them memorable?
How to separate words?
Lack of redundancy
•Unlike postal
addresses:
Department of
Computer Studies
University of Work
York
• 404:
www.cs.work.ac.uk
More words - how to separate?
• Cannot use dot
– unlike email addresses
[email protected]
www.bbc.co.uk/radio4/hometruths
Underscore?
Capitals
web is case-insensitive
How to choose URLs that are
•
•
•
•
unique
easy to remember
‘enticing’
easy to guess(?)
The Magellan solution?
• Use common names as directories?
– requires regulation
Limitations of search engines
• Overload
– too many hits
• Awkward interfaces for refined queries
• Out-of-date links
Searching: the ‘wet ’n’ wild
problem’
• 1 Wet 'n Wild - The recognized leader in family water
fun!with parks in Orlando, Las Vegas, Cancun
– Mexico and Brazil offers the largest variety of world class
pulse-pounding multi-passenger rides.
– http://www.wetnwild.com/
• 2 Wet 'n Wild - waterskien wakeboard outdoor bedrijfsfeest
– Wet 'n Wild, waterski, foods & fun. Is een unieke combinatie
van waterskiën, wakeboarden strand een Amerikaans Beachhouse, spanning, lol gezelligheid en een hoog party gehalte
midden in de...
– http://www.wetnwild.nl/
• 3 Wet 'n Wild Women; naked sexy girls in water erotica
– wild hot women getting wet for sex erotica porn
– http://www.water-girls.com/wet/
Searching: partial solution
• Better methods of searching
Any ideas?
• Better ways of working with the current
system?
• A better naming system?