Transcript csi.fau.edu
Money 2.0 Money and the Web Money: A LARGE Topic When we think of money we are bombarded with many questions and different topics ranging from things like: ● How do we make it? ● How is it changing our economy? ● How does the government use it? ● What is changing about it? These simple questions affect our everyday lives especially on the web more than ever! Topics ● How do we make money online? ● Understanding the Web Economy ● Security and Possible issues The Big Topic: How Do we make Money on the Web? ● Enticing the End User ● Advertising ● Companies Acquisitioning other Companies ● Commission & Selling How do we Entice users? ● Staying Up-to-date on the latest trend ● Using tools such as tagging ● Fan page (i.e. facebook & Twitter) ● Vote systems ● Some companies use cookies to help users shopping experience Advertising on the Web Typically after enticing users, your website should begin to grow pulling more traffic from different users. A way that many websites are generating money are through ADs. Some ways involve things like: ● Google Adsense ● Youtube Videos ● Building self AD sections for companies depending on site popularity Companies Acquisitioning other Companies Everyday companies find ways to grow and expand so that they can build a better stronghold in the market and/or develop by purchasing other companies. On the web, this fact is becoming more apparent. The big question is why online? Companies Acquisitioning other Companies cont. It may not seem really beneficial to purchase another company online that basically doesn’t make any money especially through things like advertisment (i.e. facebook purchasing twitter), but the end result is greater than you might think. How? Going back, the way to make money on the web is to entice users. Selling & Commission Nowadays there are easier ways to make money then having to build a website or even having to build a real life store that will cost you thousands of dollars. Sites like Amazon and Ebay that offer services that allow you to build your own store and sell products online. These sites have: ● no upfront cost ● no restrictions and/or licenses needed to sell a specific product Selling & Commission Cont. The Companies that use a system where they have sellers, make money in a variety of ways themselves. These Include: ● Getting commission or percentage of sales ● Selling additional services to sellers ○ i.e. Amazon’s fulfillment Center ● Advertising products for sellers ● Utilizing cookies to appeal to buyers wants Video for Making Money http://www.youtube.com/watch?v=z2mepaJILNs Web Economy ● Investing and Banking ● Currency Online ● SEC and XBRL Investing ● Never been easier to trade stock and invest with available tools (AAII, Forex, Merril Lynch, etc.) ○ Offer Stock Screens ○ News & Research ○ Education ○ Planning & Client Services Online Banking ● Online Banking Tools ○ Go online to pay your credit card ○ Check your bank accounts ○ Manage all your accounts at one place(i.e. Bank of America’s My Portfolio) ○ Transferring Between Banks Currency Online The first thing that may come to your mind is, what do you mean currency online? Well first, what is currency and money? http://www.youtube.com/watch?v=u4o0POJDB-I Now what is currency online? -Bitcoin and “Unusual Hats” Video on Bitcoin and “Old Hats” http://www.youtube.com/watch?v=E_9R45RLN R0 SEC and XBRL XBRL (eXtensible Business Reporting Language) is a freely available and global standard for exchanging business information. ● allows the expression of semantic meaning commonly required in business reporting ● define and exchange financial information, such as a financial statement ● a standards-based way to communicate and exchange business information between business systems The SEC began mandating the submission of XBRL-formatted financials, for filings by publicly traded companies in recent years, starting in 2009 for the largest companies and 2010 and 2011 for smaller companies. XBRL makes use of interactive data tags that promise to make it easier for investors and financial analysts to compare financial statements across companies and industries. Security and Possible Issues It’s easy to think that making money online, developing new currency, and trading online is amazing, and well it is. But we also have to be cautious about one of the main problems we face today! ● Fraud ● Spam ADS ● Scams ● False Reporting from Companies ~Thank You~ END