Transcript Blogging 101 - Ann Arbor, Michigan

Alysha Schlundt-Bodien
Training & Facility Coordinator
Community Television Network of Ann Arbor
What is a Blog?
 “A Web site that contains an online personal journal
with reflections, comments, and often hyperlinks
provided by the writer”1
 “A weblog is a hierarchy of text, images, media objects
and data, arranged chronologically, that can be viewed
in an HTML browser”2
 “A frequent, chronological publication of personal
thoughts and Web links”3
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Evolution of Blogs
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Blogging in America
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Business of Blogging
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Business of Blogging
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Elements of a Blog
 Text
 HTML
 Pictures
 Hyperlinks/Hypertext
 Embedded Content
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Video
Audio
Other
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Examples of Good Blogs
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Examples of Good Blogs
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Examples of Good Blogs
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Weebly.com Blog & Website Design
 Free website and blog design tool.
 www.weebly.com
 Offers free and paid options
 Easiest full feature Website/Blog Designer
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Tips for Blogging- The 5 C’s
Commitment = time and effort
Care = what and who is important
Connectivity = foster relationships
Consistency = plan and post
Content = informative and engaging
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Writing a Blog Post
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Craft a magnetic headline
Open with a bang
Use persuasive words
Write darn good sentences
Insert killer bullet points
Keep attention with internal cliffhangers
Choose an arresting image
Close with style
Be authentic
 via www.copyblogger.com
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How To Increase Traffic To Your Blog
 Reference Experts & Influencers
 Ask Influencers For Posts and Re-tweets
 Use Your Email List
 Add To Your Email Signature
 Send Your Blog To Relevant Readers
 Share Your Article On Other Social Networks
 Use Multiple Tweets With Different Teases
 Use Search Friendly Words Like “How To
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Creating Compelling Content
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Curation
Question & Answers
How To
Review
Guest Blog
Top 10 Lists
Case Study What You Have Learned
Current Events Comments
Ask Users To Submit Ideas
Editorial Calendar
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Free Getty Images For Blogs
 Getty Images now offers free embedding for your
websites and blogs.
 Offers Free Editorial Of News, Historical and Design
Picture
 http://www.gettyimages.com/Creative/Frontdoor/emb
ed
Pixlr
 Free online photo editing website
 www.pixlr.com
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Questions or comments?
Sources
 “Blog.” Merriam-Webster.com. Merriam-Webster, n.d.
Web. 27 Sept. 2013. http://www.merriamwebster.com/dictionary/blog
 “Blog.” Harvard University. Weblogs At Harvard Law.
Web 27 Sept. 2013.
http://blogs.law.harvard.edu/whatmakesaweblogaweb
log
 “Blog.” Marketing Terms.com Marketing Terms. Web
27 Sept. 2013.
http://www.marketingterms.com/dictionary/blog
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