Transcript lettermark - Reliable Growth, LLC

Businesses understand the importance of branded
communications … but have neglected to brand one of
the most visible and prevalent 1-to-1 communications
tools in business today…
Email
LetterMark - Branded Email
LetterMark - Web Integration
LetterMark - Enhanced Contact Information
LetterMark email applies important branding
disciplines to the millions of emails sent annually
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Strengthens communications programs
Promotes company identity / awareness
Stimulates internal & external cross-selling
Increases Website ROI by directing traffic to relevant
web pages
– Provides Active Information versus Inert Data
Case Study Metrics
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Web Visits +31.1%
Unique Visits +27.3%
V-card downloads (5 months) = 2,078
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Web Visits Unique Visits
Web Visits Unique Visits
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Email & Template Flow
Outlook
email text
Sender
Recipient
Previewer
Internet
LetterMark
template
LetterMark Data
Center
LetterMark
– User Experience
Compose email as normal.
LetterMark
– User Experience
When the user hits
“send,” a preview
window appears that
shows the text they
have written on their
“default” LetterMark
template. They can hit
“send” and the message
will go out as shown.
LetterMark
– User Experience
Or, the user can click on
the drop-down menu in
the preview window and
select another template
from the menu. This
menu is maintained by
the user’s LetterMark™
system administrator.
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The newly selected
template appears
immediately.
– User Experience
LetterMark
Users can also choose
“LetterMark™ Off” if
they want to send a
message with no
LetterMark template,
such as for a personal
email.
– User Experience
Off-Line Behavior
Recipient on-line:
Recipient off-line:
Plain-Text Clients
http://209.116.85.26/lm20beta/lh
ead/technology.gif
Larry,
Just wanted to confirm our
meeting for tomorrow at 10am.
Thanks,
Jane
http://209.116.85.26/lm20beta/ca
rd/XXXX.gif
RIM 857/957
LetterMark - System Intelligence
 Centralized
Management
 Template
Design
 Update Contact
Information
 Tracking &
reporting
Security & Privacy
FullSeven collects less info than an ISP
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Collects aggregate metrics only
No mechanism to identify recipients
No threat of virus
Does not transport or re-route email
Does not use attachments
Does not use scripts
Does not require changes to firewall
Implementation
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Signed “Program License Agreement”
Complete initial template design(s)
Assemble user information
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Email addresses (minimum requirement)
Pre-load CSV file with full contact information
Install
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Email to each user: 10 minute install
Network install (Ghost, SMS, WinInstall, etc.)
Benefit Summary - Marketing
• Branded communications
– professional image
• Contact information
– V-card
– Bios
– Office location
• Web visits (+30%)
– Primary web pages
– Direct links to specifics pages
– Web update panels: publications, events
• Tracking & reporting
Benefit Summary - IT
• Light e-mail
• Works with current infrastructure
– No re-routing of email
– No new hardware
– Secure
• Simple implementation
• Tracking & reporting
LetterMark™ System Includes
Client Software
Secure Hosting
New Releases
LetterMark.net
Customer Support