Transcript Aggregate supply

Programs and Research
Libraries in a web 2.0
environment
Lorcan Dempsey
Bibliothèque National
de France
8 December 2006
What is Web 2.0?
 A marketing concept
 An acknowledgement of continual change
 The network is inside
 Behaviors
 Resources
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Conversation and evidence
 Mobilize the edge of user contribution
 Mobilize resources in user spaces
 Integrity and authenticity
 Versioning
 Citing
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 People and use
 Database>website>workflow
 Users built workflow around library; now library needs to
build services around user workflow
 ‘users’ = ‘creators’
 Organizations and provision
 Optimization at the library level depends on optimization
at the systemwide level
 Want to transfer effort from routine into value creation
 Have to escape from behind the enveloping cloak of
invisibility
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The web is inside?
 Some context?
Focus today
30 minutes
 A couple of things
 Services – some examples
 In the flow: Disclosure vs discovery
 Make data work harder
 Services - structural issues
 The network rewrites the library
 How libraries use the network to
better organize to create
systemwide efficiences
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A major issue
for libraries
Coda: the long tail
A couple of things….
 Workflow
 Attention
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~18 months old
No FaceBook, MySpace
Library?
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University of Minnesota
http://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps
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Netvibes, onfolio, my yahoo, myspace, RSS aggregator, …
Self assembled digital identity
Prefabricated (e.g. CMS)
Database > website > workflow
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Workflow
 Then
 Users built workflow around the library
 Now
 The library must build its services around user workflow
Get into the flow
Disclose into other environments
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Attention
 Then
 Resources scarce, attention abundant
 Now
 Attention scarce, resources abundant
Competition for attention
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A service response: some examples
 In the flow: disclosure vs discovery
 Where the user is
 Making data work harder
 Create compelling experiences
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Making data work harder
 Release the value of historic investment in
controlled approaches in actual use
 Make structure work on the web
 Use existing data: investment in processing
 Examples:
 FictionFinder
 Fictionfinder.oclc.org
 WorldCat Identities
 Not yet public
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 Prototypes based on
WorldCat
 Worldcat
 75 M records
 1.2 billion ‘holdings’
 ~1.7 billion items
FRBR
Roll editions etc up into works
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Fictionfinder.oclc.org
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Worldcat.org – openly available on theweb
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Prototype – not yet released
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In the flow
 No single site is the sole focus of a user’s
attention
 The network is the focus of attention.
 The library needs to be in multiple places, ‘in the flow’.
 ‘Remix services’
 Integrate supply chains
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Disclosure and discovery
 How do people discover materials of interest?
 Search engines and other web resources
 Bibliographic/citation chaining
 Colleagues/Friends.
 DEFF report: people turn to library to retrieve materials not
to find them.
User expectations and requirements in relation to the hybrid library.
http://www.deff.dk/content.aspx?itemguid={B8D2E65C-665F-48E7-A60B-5C10762F88E4}
 If ‘discovery’ is limited at the library, can we ‘disclose’
library resources in the places where discovery happens?
 In the flow?
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Chris Beckett
http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html
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Wikipedia salmon
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Firefox extension
Web services:
•xISBN
•University of Huddersfield catalogue
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So…
 Database > website >
workflow
 “Poverty of attention”,
abundance of resources
 Put services in the
workflow
 Make data work harder to
release more value in a
web environment
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Coda: services: somes structural issues
 One example
 The long tail
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Aggregate supply : aggregate demand
Long tail
Library “Inventory”
20% head
80% long tail
Libraries aggregate supply at the local level…
“About the only places you could explore outside the
mainstream were the library and the comic book shop.”
Chris Anderson, “The Long Tail”
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URL is the currency of the web
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The long tail
Systemwide
efficiences
Aggregation of supply
•Unified discovery
•Low transaction costs
Aggregation of demand
Impact?
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Libraries and the long tail dynamic
Each book
its reader
Each reader
his/her book


Aggregate supply?
 1.7% of circulations are ILLs
 (60% of aggregate G5
collection owned by one
library only)
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Aggregate demand?
 20% of collection accounted
for 90% of use
 (2 research libraries over ~4
years)
 Aggregate supply
 Integrated discovery to
delivery of materials
 Aggregate demand
 In the flow: syndicate data
and services to where
people are
 Google
 Worldcat
 Project into course
management systems
 Be downstream from
major web services
 Move to a higher level
 E.g. Ohiolink
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 Integrated discovery
 Resolution
 ILL, POD, access to
circulation
 Speedy predictable
delivery
Multilevel approach to …

Collections

D2D

Social and consumer
environments

Business intelligence
 Shared offsite storage
 Aggregate and analyse digital
collections
 Institutional repository
 Digital storage and
preservation
 Social networking services:
tagging, reviews,
recommendations
 Share mobilizing approaches
 Virtual reference
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 Consolidated discovery
 Knowledge base
 Resolution - Service routing –
fulfillment
 Synthesize and mobilize
shared usage data
 Recommendation,
management decisions
 Digitization and offsite
storage