Transcript Engl 202D Prerecorded Presentation

How Can Businesses Benefit
From Twitter?
BY: K I R S TEN MC WI L L I AMS
What is Twitter?
• Twitter is an online social networking
service that allows you to send out
messages (tweets) up to 140 characters
long to people who subscribe to you
(followers).
Your Questions
How will this benefit my
business?
How do I start?
Why not use Twitter?
Is it too late?
Am I missing out on new
business?
What is there to lose?
How Well Do You
Know Your Customer?
• What are they saying?
• Are they happy/satisfied?
• Are they unhappy?
What are Your Competitors Doing?
• Are your competitors on Twitter?
• How do your competitors
communicate with their
customers?
• Track what they do
• IT’S FREE!
Your Twitter Performance
Twitter Stats
 As of 2014, Twitter currently has approximately 750 million users (Venturebeat.com)
 70% of small businesses are on Twitter (Search Engine People)
 Twitter engagement is 17% higher on the weekends (Bufferapp)
 85% of followers feel more connected with a small business after following them (Twitter.com)
 67% of Twitter users are more likely to buy from the brands they follow on Twitter (MediaBistro)
Twitter Stats
 42% of consumers learn about products and services via Twitter (Convinceand Convert.com)
 Tweets that include links are 86% more likely to be retweeted (Bufferapp)L
 The more you tweet, the more followers you will have (Beevolve)
 63% of people follow Small Business to show their support for them (Twitter.com)
 42% of Twitter users use Twitter to learn about products and services (Edison.com)
Real Life Business Testimonials
• “We’ve found that Twitter has been a great way for us to
connect on a more personal level with our employees and
customers. We use it to help build our brand.”
~Tony Hsieh, CEO of Zappos.com
Real Life Business Testimonials
• “I would love to say that I just had a really good idea and
strategy, but Twitter has been pretty essential to my success.”
~ Curtis Kimball, crème brûlée cart owner
Real Life Business Testimonials
• “Our restaurant sometimes gets five new customers a night who
learned about it on Twitter.”
~ Shamus Booth, a co-owner of Umi Sushi Restaurant
10 Benefits of Using Twitter
1.
Increase brand awareness
2.
Keep up with the latest trends in your industry
3.
Drive website traffic
4.
Connect with your customers
5.
Get instant feedback about your products and/or services
6.
Gather real-time competitive intelligence
7.
Monitor your brand reputation
8.
Easily connect directly with potential employees
9.
Get information out quickly and easily
10. IT’S FREE!
What’s Your Next Step?
Create a Twitter account
What are you waiting for?
Work Cited
• Ajmera, Harsh. "5 Reasons Why Small Businesses Should Use Twitter More!" Business 2 Community. N.p., 14 Feb.
2014. Web. 19 Apr. 2015. <http://www.business2community.com/small-business/5-reasons-small-businesses-usetwitter-0777961>.
• Bennett, Shea. "Twitter For Small Business: Stats, Facts & Tips [INFOGRAPHIC]." SocialTimes. N.p., 16 July 2013.
Web. 19 Apr. 2015. <http://www.adweek.com/socialtimes/twitter-small-business/487850>.
• Digital image. N.p., n.d. Web. 19 Apr. 2015. <http://asset.umisf.com/assets/mugs/shamusd7eaf69f1780a96dda939da59bf7f895.png>.
• Digital image. N.p., n.d. Web. 19 Apr. 2015. <http://en.hdyo.org/assets/ask-question-1ff9bc6fa5eaa0d7667ae7a5a4c61330c.jpg>.
• Digital image. N.p., n.d. Web. 19 Apr. 2015. <http://images.budgettravel.com/2010051002344cremebrulee3.jpg>.
• Digital image. N.p., n.d. Web. 19 Apr. 2015.
<http://static.squarespace.com/static/54022945e4b02005531a9c9e/5408dac7e4b0c780e16eaaeb/5408dce1e4b0c7
80e16f14ec/1409866977698/zappos.jpg?format=original>.
• Digital image. N.p., n.d. Web. 19 Apr. 2015. <http://suddenlyseptember.com/wp-content/uploads/2015/02/AskThe-Right-Questions-.jpg>.
• Digital image. N.p., n.d. Web. 19 Apr. 2015. <http://upcity.com/blog/wp-content/uploads/2013/12/twitterlogo.png>.
Work Cited
• Digital image. N.p., n.d. Web. 19 Apr. 2015. <http://www.designandpromote.com/wp-content/uploads/2013/12/make-atwitter-account.jpg>.
• Digital image. N.p., n.d. Web. 19 Apr. 2015. <http://www.funcardsystem.com/sites/default/files/customers-want630x200.jpeg>.
• Digital image. N.p., n.d. Web. 19 Apr. 2015.
<http://www.launchengineering.com/images2/BUSINESS_COMPETITORS.jpg>.
• Digital image. N.p., n.d. Web. 19 Apr. 2015. <http://www.liveadmins.com/wp-content/uploads/2015/01/WhatCustomers-Want.jpg>.
• Digital image. N.p., n.d. Web. 19 Apr. 2015. <http://www.politiebond.nl/files/media/customer-satisfaction.jpg>.
• George, Kim. "10 Insightful Twitter Statistics for Small Business." Small Business Sense. N.p., 11 Mar. 2014. Web. 19 Apr.
2015. <http://small-bizsense.com/10-insightful-twitter-statistics-for-small-business/>.
• Kingston, Charlene. "How to Use Twitter for Business and Marketing |." Social Media Examiner RSS. N.p., 09 Apr. 2013.
Web. 19 Apr. 2015. <http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/>.
• Lawson, Cheryl. "10 Ways Businesses Can Benefit From Using Twitter | Social Media Infographic." AIS Media. N.p., n.d.
Web. 19 Apr. 2015. <http://www.aismedia.com/top-10-ways-business-can-benefit-from-using-twitter-infographic/>.
• Miller, Claire Cain. "Marketing Small Businesses With Twitter." The New York Times. The New York Times, 22 July 2009.
Web. 19 Apr. 2015. <http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html?_r=1&>.