Transcript He-Sheets Business Plan

He-Sheets Business Plan
Taylor Dale (201202686)
Morgan Clark (201105395)
Dylan Frank
Fraser White (201103398)
Bronson Maschmeyer (201202793)
Product Overview
He-Sheets
Cotton bed sheets – Appealing to men
•
Flannel bed sheets – Appealing to women
•
He-Sheets offers innovative half cotton, half flannel bed sheets
•
Solves temperature distribution issue
•
Provides couples with best sleep possible
•
Target Market
Market Segmentation
Geographic
• Canadian Population = 35,628,571
Demographic
• Couples
• 18-80 years of age
• Hopes for North American expansion
Psychographics
• Middle Class (Average Income)
households
Behavioral
• Purchasing Trends?
Broader Environment
Future demand looks promising
•
–Long term security
Canadian population
•
–Expected to increase at
a consistent
rate of 0.9% from 2010 to 2060
Marketing Mix - Place
Marketing Mix - Price
Market Penetration Approach
•
Cost:
•
–Cover Costs
Competition
•
–Average
Market price of King/Queen bed sheets = $50-60
Value
•
–High Quality
Marketing Mix - Product
●
“Shopping Item”
●
A He-Sheets package includes:
–
One fitted bed cover
–
Custom bed sheets
–
Two pillow cases
●
Large Variety of colors to chose from
●
Clear, compact plastic packaging
●
Easy to store and open
Marketing Mix - Promotion
●
New Product
–
●
Ellen Degenerous
–
●
High emphasis on Advertising and Promotion
New market opportunities
Customer Promotion
–
Coupon Discount
●
●
Buy one, get 50% off your next purchase
Trade Promotion
–
Strong business relationships
–
Advertising Exchange
Conclusion