Transcript SJ - KTH
ME 2027 Performance and Cost Analysis
KTH 2007
By Johan Forsberg and Filip Westerlind
SJ
is the mayor rail road company in
Sweden and it´s 100 % government
owned
We have chosen to look at the cost of
running one train
Among the many cost models used by SJ
we decided to look at CVP, a form that
evaluates the time dependent way of
supply and demand sales
Price
Fixed Cost
Quantity
The
total cost of running a train is almost
the same whether the reservations are
made to it´s fully capacity or not
Price
Revenues
Fixed Cost
Quantity
The
revenues must cover the fixed cost
before the company could show profit
Price
Total Quantity
Total Cost
Quantity
Total
cost is constant and the total
revenue is changing depending on the
quantity
Price
Total Quantity
Total Cost
Quantity
Fixed cost can change and therefore the total cost may
change. The fixed cost is in reality a partly fixed cost.
For example, when an additional wagon is needed due to
increased capacity the fixed cost will raise. In this scenario
adding a wagon is a fixed cost rather than a variable cost.
Price
Supply
Demand
Quantity
The
above example illustrates traditional
thinking of supply and demand.
In
SJ´s case demand increases closer to
departure time, i.e. demand depends on
time
The supply is constant, because the number
of seats available are same
The sooner the ticket is bought the cheaper
it is for the customer
By offering prices according to demand SJ
maximizes the reservations, i.e. they change
prices frequently over time
Yieldutveckling totalt per klass, X 2000
Volymutveckling X 2000 Göteborg
(personkm)
27 500 000
25 000 000
22 500 000
Bok & Biblioteksmässa
Göteborg
Läkarstämma
Göteborg
Stormen "Per" har
påverkat W02 kraftigt.
20 000 000
17 500 000
15 000 000
12 500 000
10 000 000
7 500 000
5 000 000
2 500 000
0
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Vecka
2006
2007