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Chapter 3
Demand Theory
3.1
© 2005 Pearson Education Canada Inc.
The Budget Constraint
Attainable
consumption bundles are
bundles that the consumer can afford
to buy.
Attainable consumption bundles
satisfy the following inequality known
as the budget constraint.
p1x1 + p2x2 ≤ M
3.2
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Figure 3.1 Attainable consumption bundles
3.3
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Opportunity Cost, Real Income and
Relative Prices
Rewriting the budget constraint by solving for X2
gives:
x2 = M/p2 – (p1/p2)x1
Where:
M/p2 is real income
P1/P2 is the relative price
The relative price shows that the
opportunity cost of good 1 is P1/P2 units of
good 2. P1/P2 is the absolute value of the slope of
the budget line.
3.4
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Endowments Rather Than Money
Sometimes an endowment of goods is
assumed rather than cash.
Sally owns apples x10 and eggs x20.
Her budget constraint is:
p1x1 + p2x2 ≤ p1x10 + p2x20
Solving for x2:
x2 = (p1x10 + p2x20)/p2 – (p1/p2)/x1
As before, the budget constraint depends upon relative
prices and real income (the endowment).
3.5
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Figure 3.2 The budget line with endowments
3.6
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The Choice Problem
The
non-satiation assumption implies
that utility maximizing consumption
lies on the budget line.
The consumer choice problem is:
maximize U(x1, x2) by choice of x1 & x2
subject to constraint p1x1 + p2x2 = M
3.7
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Figure 3.3 Nonsatiation and the utilitymaximizing consumption bundle
3.8
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Demand Functions
X1* = D1(p1,p2, M)
X2* = D2(p1,p2, M)
These equations simply say that the
choice of X1* and X2* depend upon the
prices of all items in the consumption
bundle and the budget devoted to that
bundle.
3.9
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Graphic Analysis of Utility
Maximization
Assume
indifference curves are
smooth and strictly convex.
Interior solution is where quantities
of both goods are positive.
Corner solution is one where the
quantity of one good is positive and
the quantity of the other is zero.
3.10
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Interior Solution
1.
2.
3.11
An interior solution is described by:
P1x1* + P2x2* Ξ M, the optimal
bundle lies on the budget line.
MRS(X1*, X2*) Ξ P1/P2 , the slope of
the indifference curve equals the
slope of the budget line at the
optimal bundle.
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Figure 3.4 The utility-maximizing
consumption bundle
3.12
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Figure 3.5 Essential goods
3.13
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Corner Solutions
A
corner solutions graphically lies not
in the interior between the two axis,
but at a corner where the budget line
intersects one of the two axes.
For example, if at the point where
the budget line intersects the X2
axis, the budget line is steeper than
the indifference curve, only good 2
will be purchased.
3.14
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Figure 3.6 Inessential goods
3.15
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Excise Tax Versus Lump-Sum Tax
Given
a choice between a lump sum
tax and an excise tax that raises the
same revenue, the consumer will
choose the lump sum tax (see Figure
3.7).
3.16
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Figure 3.7 Excise versus lump-sum taxes
3.17
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Figure 3.8 Cash transfer versus
in-kind transfers
3.18
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Figure 3.9 Optimal consumption
with endowments
3.19
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Figure 3.10 Normal and inferior goods
3.20
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Figure 3.11 Engel curves
3.21
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Figure 3.12 The consumption response to a
change in the price of another good
3.22
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Consumption Response to a
Change in Price
The
price-consumption path connects
the utility maximizing bundles that
arise from a change in the price of p1
or p2.
Note that when p1 changes, M and p2
are assumed to be constant.
Likewise if p2 were to change, M and
p1 are assumed to be constant.
3.23
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Figure 3.13 The price-consumption
path and the demand function
3.24
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Elasticity
Elasticity
is a measure of
responsiveness of the quantity
demanded for one good to a change
in one of the exogenous variables:
price or income.
Arc elasticity measures discrete
changes in x1 when there is a
discrete change in p1,p2 or M).
3.25
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Elasticity
By
allowing changes in the
exogenous variables to approach zero
gives marginal or point elasticity.
Price elasticity of demand for a good
is the elasticity of quantity consumed
per capita with respect to the price of
the good.
3.26
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Price Elasticity Formula
E11 (x1 / p1)( p1 / x1)
3.27
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Income Elasticity
The
income elasticity of demand is
the elasticity of quantity consumed
per capita with respect to income per
capita.
3.28
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Income Elasticity Formula
E1m (x1 / M )( M / x1)
3.29
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Cross Price Elasticity
The
cross price elasticity of demand
for good 1 with respect to the price
of good 2, is the elasticity of per
capita consumption of good 1 with
respect to p2.
3.30
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Cross Price Elasticity Formula
E1m (x1 / p 2)( p 2 / x1)
3.31
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