Transcript Slide 1

Food ingredients in nonfood
products
Lynn Dornblaser and David Jago
11 2007
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©2007 Mintel Group. All rights reserved.
Welcome!
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Today’s presentation covers food ingredients and how they appear in
nonfood products
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Presentation is about 30 minutes
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Contact us for more information on the presentation or our services contact details at end of presentation
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©2007 Mintel Group. All rights reserved.
Food ingredients further move to nonfoods
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Food ingredients have always appeared in nonfoods
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However, we are seeing growth, especially among some cutting edge
ingredients, or in other ingredients applied in new ways
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For discussion today:
– Green tea
– GABA
– Superfruits (e.g. açaí)
– Licorice
– Vinegar
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A few comments on personal care ingredients moving to food products
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©2007 Mintel Group. All rights reserved.
Green tea
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Green tea appears in a wide
range of food and beverage
products, although predominantly
in beverages
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Claims in food and beverage
include:
– Aiding fat metabolism
– Aiding digestion
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Claims in nonfoods:
– Antibacterial
– Revitalizes skin
Coca-Cola’s Enviga sparkling green tea
beverage, USA, with a fat burning claim;
Unilever’s Lipton Linea green tea, Portugal,
with a claim to help consumers keep fit;
Nestlé's Kit Kat Red Bean & Green Tea
chocolate bar, Japan
– Reduces inflammation
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©2007 Mintel Group. All rights reserved.
Green tea in personal care
Origins Natural Resources’ Dr. Andrew Weil The Way of the Bath Matcha Tea
Body Scrub, Japan, made with green tea and sea salt; Avon’s Natural Face
Protecting Green Tea & Olive Leaf Face Cream, global; Unilever’s Dove Cool
Moisture Beauty Body Wash, USA, made with cucumber and green tea
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©2007 Mintel Group. All rights reserved.
Green tea in household products
Procter & Gamble’s Mr. Propre Multi Purpose Cleaner, France, in a
Grapefruit & Green Tea variety; Kleenex Facial Tissues, in a Green Tea
fragrance, said to relieve stress, improve frame of mind, and fight against
insomnia; Lever’s Sun Deo Natural Fresh Dishwasher Deodorant,
Portugal, in a Green Tea fragrance
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©2007 Mintel Group. All rights reserved.
GABA
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Gamma aminobutyric acid, one of
the amino acids, and functions in
the central nervous system as a
neurotransmitter
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Found in animals and also in
many plant forms
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Primary claim in food is to
enhance calmness or relaxation
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Claims in nonfoods:
– In dietary supplements,
enhances relaxation
– In personal care, relaxing
muscles, thus reducing fine
lines
Ezaki Glico’s GABA Super Bitter
chocolates, Japan, positioned for stressed
individuals; Coca-Cola’s Aquarius Sharp
Charge drink, Japan, with GABA to help
“improve and relax the mind”
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©2007 Mintel Group. All rights reserved.
GABA in dietary supplements
Kobayashi Pharmaceuticals’ GABA supplement, Japan, designed
for stressed workers; DHC’s GABA dietary supplement, made with
GABA and dietary fiber
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©2007 Mintel Group. All rights reserved.
GABA in nonfoods
University Medical Products’ Face Lift Wrinkle Free at Home care
package, USA; CCA Industries’ Sudden Change GABA-Freeze
Wrinkle Reducing Cream, Canada; Sally Hansen’s Line Freeze for
Lips, Australia
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©2007 Mintel Group. All rights reserved.
Superfruits
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“Superfruits” are those that provide
significant consumer health
benefits
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Superfruits are today’s hot new
way to talk about antioxidants
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They include blueberries,
pomegranate, and now açaí
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Claims in food products:
– Heart health, cancer
prevention
– General overall health
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Claims in nonfood:
– Scavenging free radicals
– Overall skin health
Republic of Tea’s Superfruit Tea, made with
açaí berries, USA; Bolthouse Farms’ Bom
Dia Açaí Berry with Cacao drink, Canada;
Sobeys’ Compliments Lean Beef Burger with
Garlic and Açaí, Canada
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©2007 Mintel Group. All rights reserved.
Superfruits in dietary supplements
Natural Organics Laboratoires’ Nature’s Plus Ultra Juice Red dietary
supplement, USA, “including exotic red superfruits and vegetables;” Ilwoo’s
Kunkuck Pomegranate Vita Powder, South Korea, a dietary supplement made
with pomegranate, vitamin C, and collagen
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©2007 Mintel Group. All rights reserved.
Superfruits in personal care
Victoria’s Secret Beauty’s Ultra-Softening Body Butter, USA, made with
pomegranate, freesia, and cucumber; Cosmeticos Natura’s Colorplant Combing
Cream, Argentina, made with açaí; Procter & Gamble’s Herbal Essences Color
Me Happy Shampoo, USA
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©2007 Mintel Group. All rights reserved.
Superfruits performance in USA
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Superfruits in household products
PZ Cussons’ E Naturals Pomegranate & Lemongrass Concentrated
Conditioner, Poland; Dia Instant Foam Hand Wash, France, in a
Forest Fruits & Pomegranate scent
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©2007 Mintel Group. All rights reserved.
Licorice
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Appears exclusively as a
flavor in food products
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Well-established in food;
appears mostly in
confectionery, globally
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Functionality in food is as a
flavor only
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Claims in beauty:
– Skin clearing
– Skin brightening
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Claims in household:
– deodorizing
Free’s Natural Orange Soft Laid Back
Licorice, UK; New Zealand Natural’s RJ’s
Natural Licorice, USA
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Licorice in personal care
Procter & Gamble’s Olay White Radiance White Recover On-Off Clay Mask,
China, with orange peel and liquorice; Chanel’s Precision Nourishing &
Rejuvenating Hand Cream, UK; The Body Shop’s Moisture White Whitening
Moisture Serum, France
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©2007 Mintel Group. All rights reserved.
Licorice in household products
Beijing Lysan Chemistry’s Lysan Deodorizer for Shoes, China,
made with tree peony bark and liquorice to help remove bad odors;
AHP’s Le Couvent des Minimes Gentle Exfoliating Cleanser for
Hands, France, made with liquorice, comfrey, and burdock extracts
to soften, repair, and soothe
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©2007 Mintel Group. All rights reserved.
Vinegar
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In food and beverage, focus is
mainly on taste rather than
functional benefits
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As a folk remedy, vinegar is said
to positively affect allergies and
acid reflux, and can help aid
weight loss
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Claims in household products:
– Cleaning, disinfecting
– Cleaning (esp. glass)
Family Mart’s Honey & Black Vinegar Diet
drink, Japan, with a claim to help weight
loss; De Nigris’s Balsamic Glaze, France;
Tyrrells potato chips, Canada, in a Cider
Vinegar & Sea Salt variety
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©2007 Mintel Group. All rights reserved.
Vinegar in household products
Sara Lee’s Ambi Pur Flush Power toilet bowl cleaner, Europe, in a Fresh
Grapefruit & Vinegar variety; Madel’s Dishwashing Liquid, Italy, with pink
grapefruit and natural vinegar; Henkel’s Mir Vinaigre Authentique
dishwashing liquid line, France
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©2007 Mintel Group. All rights reserved.
Personal care ingredients move to food products
Sappe’s Beauti Shot Collagen Drink, Thailand, made with marine collagen and
fiber; Telford International’s Meko ME Beauty Collagen Drink, Hong Kong, with
collagen and vitamin C; Sip Fruit Flavored Mineral Water, UK, made with
vitamins, botanicals, and antioxidants to improve skin texture and brightness;
Danone’s Essensis Cosmetic Yogurt, Europe, formulated with fatty acids and
green tea; Laboratoires Noréva’s Norélift anti-Ageing jam, France, with
antioxidants and vitamin E
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©2007 Mintel Group. All rights reserved.
Conclusions
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Watch for activity in food products for new ingredients that may apply—
keep an eye open for the latest ingredient and flavor trends
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Well-established food ingredients have familiarity to consumers, which is a
positive even if the functionality is different
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©2007 Mintel Group. All rights reserved.
Any questions?
Please contact:
Lynn Dornblaser
[email protected]
001-312-932-0400
David Jago
[email protected]
+44-207-606-4533
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©2007 Mintel Group. All rights reserved.
www.gnpd.com
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©2007 Mintel Group. All rights reserved.