Transcript Low sodium

New Seasoning Technology
in International Food Market
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Natural Umami
Low Salt
Low Sugar
Functional Foods
ICFOOD CO., LTD.
Park kyunik
Cusutomer Trend
Natural umami & seasoning
without any chemical additives
Functional Material
Nature
Ethical
Low Salt
Low Sugar
Kosher
Clean label
Specialty Food
To buy the specialty
foods for me is a part
of enjoying the life.
Small quantity but high quality products ‘Specialty Food’
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1.
Food with using the Organic and Natural materials
2.
Home cooking food that can be cooked in the house easily
3.
Exotic taste and flavor food
4.
Healthy and attractive food
5.
Convenience food with simple recipe
Kosher certificate > Nature food > Ethical food
Nature
Local > Organic > Natural
All Natural
Organic
Kosher
 Kosher (Certificate of Clean foods for the jews)
 Kosher mark can be attached when foods reach the passing
grade for all from the materials to producing process on the basis
of the Hebrew Bible.
 Recently, Kosher’s reputation is spreading to the gentile(Not
jews) because of rapid growth of the foods insecurity like
“BSE(bovine spongiform encephalopathy ) and “AI( avian influenza)”
 Kosher mark is “You can eat with an easy mind” in USA.
Kosher bread, meat, fish, dairy, beverage, candy, pasta and etc.
Ethical
What is Ethical?
 Is it the eco-friendly package?
 Is it for the farmers?
 Is it a product by fair trade?
Every time you buy delicious Fairtrade
range, including chocalates, teas, coffees,
bixcuits, nuts, dried fruit, and spices
Simply=Clean label
What is
Simply?
Simply cook!
 Non-Processed
 Natural
 Simply nutrition: Simply mixed ratio
 Marking ingredients on front side of product
 Simply but delicious
Minimum
processing
Only 6 simple
ingredients
Pillsbury's Simply...Chocolate
Chip Cookies (ready-to-bake
dough free of trans fats, highfructose corn syrup/HFCS, and
artificial colors, flavors and
preservatives),
Natural Umami
& Seasoning
Natural Umami & Seasoning
 Without any Chemical additives
• MSG (Mono Sodium Glutamate)
• I+G
• Color substances
• Preservatives
• HVP
• Synthetic flavors
1. History of Umami Trends in Korea Market
Chemical Additives
NON-MSG
(Don’t use MSG)
NON-Chemical
Additives
Natural Umami Taste
Additives
• MSG(Main Material)
• I+G
• I+G
• All Yeast Extract Products
• Amino Acid
• Yeast Extract Products
• HVP-HGA
(High Glutamic Acid)
• Natural-Extract
Mushroom, Beef, Kelp,
Katsuobushi, Vegetables
• Yeast Extract Products
• Brewing Soy Sauce
• Natural-Extract (No Meat)
→ Mushroom, Kelp,
Katsuobushi, Vegetables
→ Focus on high Glutamic
Acid and I+G, because Yeast
Extract & HVP are higher
price, but weaker umami
taste than Chemical
Additives (MSG, I+G)
→ Rejection Symptoms of
Animal Umami
→ People don’t want to use
MSG.
→ Rejection Symptoms
→ In spite of not using MSG,
lasting rejection symptoms
about chemical additives
(For example : I+G)
• All kinds of Yeast Extract
products only are used to
enhance the taste by using
together with MSG.
• Use yeast-EX(Standard) to
make reaction flavor by
means of VD
• Focus on the new role (MSG
Replacer) of Yeast Extract
products
- All kinds of yeast Extract
products is being used for
reinforcing umami taste
instead of MSG. So, the
quantity of yeast extract is
quickly increased.
• Demand
- Yeast Extract and HVP
products containing high
glutamic acid.
- Yeast Extract products
contain High I+G
- Natural Extract
The Past ~2004
2004~Present
2009 ~The near Future
→ Focus on Yeast Extract
products which have high GA,
high I+G. Decoloration & deoderzation because the
umami material which has
the same strength as MSG is
limited
• Focus on developing new
material that can get umami
complex to have synergy
effect that can get by using
together with yeast Extract
and natural Materials
(For example:Peptide complex
that is derived from many
kinds of vegetables)
The Future
2. Change of Umami in the Seasoning
1960
(MSG)
• Chemical Seasoning
MSG 99.9 %
1975
(MSG + Natural)
• Compound Seasoning
MSG + Natural material
1977
MSG + (I+G)
• I+G Added
MSG 97.5%+ IMP 1.75%
+ GMP 0.75%
2007~2009
NO-MSG
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•
•
•
•
MSG
HVP
I+G
Synthetic Flavor
Sugar
• NO-MSG Compound
Seasoning
Yeast Extract
+Natural Material
• NO-MSG Compound
Seasoning
Yeast Extract
+Natural Material
• Ingredient :
• Ingredient :
Beef Seasoning Powder,
Beef powder, Salt, Glucose,
Beef Extract,
Fish Sauce powder,
Radish Juice, Leek Juice,
Garlic Juice, Yeast Extract,
Brewing Soy Sauce powder,
Wheat Starch, Cabbage Extract
Powder, Leek Extract Powder,
Mushroom Powder
Beef Seasoning Powder,
Glucose, Salt, Onion Powder,
Rice Powder, Garlic Powder,
Onion Flakes, Yeast Extract
Mushroom piece,
Dried Garlic piece,
Dried Leek powder
• MSG
• HVP
• I+G
• Synthetic Flavor
• Sugar
• Preservatives
• Color Substances
3. Change of Umami in the Soy Sauce
Korean Style
Soy Sauce
• Korea Traditional
Soy Sauce for Korean
soup, stew.
• More salty than others.
Color is lighter
• Ingredient :
Soya bean, Spirit,
Salt, Seed Malt
Mixed
Soy Sauce
• HVP
+ Brewing Soy Sauce
• Market
2000
2003
2007
Share
: 80%
: 65%
: Less than 50%
Brewing
Soy Sauce
Premium
Soy Sauce
• Sales is increasing
(Food Safety)
• Customers begin to
look for more natural
sauce.
• Ingredient :
• Ingredient :
Defatted Soya Flakes,
Salt, Wheat,
Fructose Corn Syrup,
Caramel, Yeast Extract,
Stevio side, Spirit,
Licorice Extract,
preservative,
Ethyl P-Hydroxybenzoate
Defatted Soya Flakes,
Salt, Wheat,
Fructose Corn Syrup,
Caramel, Yeast Extract,
Stevio side, Spirit,
Licorice Extract,
preservative,
Ethyl P-Hydroxybenzoate
25% Low Sodium
• Many kinds of Soy sauces are developed,
for many different food style.
• Customers want to use HIGH-QUALITY,
LOW SALT, NO-MSG soy sauce.
• MSG is replaced with Yeast Extract.
3. Change of Umami in the Vinegar
1970
For
Cooking
1990
1980
• Ingredients;
• Developed in 1970
• Began to be generally
sold in 1980.
• Best sold
& Steady Sold,
until now.
• Synthetic Vinegar
Glacial Acetic acid
+ Water
2000
Apple Extract
(Apple Juice),
Liquid Glucose, Yeast,
Spirit, Citric Acid,
Oligosaccharide,
Yeast Extract,
Apple Flavor
• Alcohol Brewing Vinegar
Spirit + Water + Inoganic salt
+ Fruit juice or Grains
For
Beverage
• Natural Brewing Vinegar
Fermented Fruit Juice 100%
For Cooking & Beverage
• Vinegar Beverage
For Beverage.
Low sodium
Effect of excess sodium intake
• High blood pressure
• Cardiovascular disease
• Renal disease
The status of sodium intake of Korean
9% : 4 times
46% : 2 times
16% : less than
recommened
requirement
※ Target : More than 7 years old
※ Population ratio for taking sodium % (bar graph), cumulative population ratio % (line graph)
source :KFDA
Low sodium products
Trend of low sodium in the world
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Food companies are carrying to re-adjust the ingredients for being low sodium
Solar salt are increasing as main materials of low sodium products
Yeast Extract and MSG are adding to soup, prepared foods for balanced umami
taste with keeping low sodium
50.0
Trend of launching products with
emphasizing “Low sodium” in the world
(2007~2008)
46.7
Main ingredients for launching low
sodium in Europe(2008~2010)
40.0
3,000
2,342
2,500
2,000
1,752
2,441
28.1
30.0
23.2
1,826
20.0
1,500
15.5
1,000
10.0
500
0
2007
2008
2009
2010
:
FNBNEWS
1.3
Potassium
CaCl2
0.2
0.2
MgCl2
MgSO4
0.0
Yeast
Source
2.0
Extract
Solar Salt
Sodium
glutamate
KCl
lactate
Low sodium salt products in Korean market
Sodium ratio
per salt(%)
Potassium Chloride
ratio(%)
Oriola Finland
57
28
Daesang
50
36
Lite Salt
Morton Salt
50
50
Genser Salt
ALIMENTOS
GENSER S.A
49
50
Product name
Category of
foods
PANSALT
Processed Salt
Sodium 1/2 Salt
Processed Salt
Manufacturer
Caution sentence for Potassium chloride of low sodium salt
<Insert in caution sentence >
- Potassium in blood is controlling muscle’s acting. If the kidney’s
function is low, hyperkalemia is occurred with cumulating
potassium in blood because pee’s quantity is reducing.
- Please take care of eating for renal disease or patients who need
to be careful for potassium
Caution sentence for each country
USA
For normal healthy people. Not be used by persons on sodium or
potassium restricted diets unless approved by a physician
Australia
Reduce sodium salt mixture for normal healthy people. Not suitable
for diets requiring low or restricted sodium or potassium intake,
without medical advice. Not suitable for use with certain diuretics.
Japan
注意事項：※ 本品は食事療法の素材として適するものであって、多くを?取
することに より疾病が治癒するものではありません。?師、管理?養士等の
相談指導を得て使用して下さい。腎?疾患の方は、お控えいただくか、?師
にご相談の上、ご使用ください。
Low sodium salt LoNa salt •
ICFOOD product
Characteristics
– Sodium content : 60% of Refined salt.
– Don’t need to insert in caution sentence because of not using potassium chloride.
Item
Refined
salt
Components
NaCl
Sodium
content
(%)
Sodium ratio
against salt
(%)
39 ± 1
- Yellowish white powder
Salty Base
LoNa
Salt
Umami Base
Tricalcium phosphate
NaCl
CharacteristIics
- A little semitransparent
23± 1
60± 1
in the water
- Same effect as refined salt’s
salty and umami taste
Low Sugar
Trend of sweetner market
No-sugar, low calorie product

Need the low calorie sweetener and low calorie foods in according to demand of lifestyle
disease patients like diabetes, obesity, dental cares and etc.
Interest in other saccharides and natural sweetener is increasing with suddenly increase of using
‘All Natural’ phrase
Functional sweetener : Focus on oligosaccharides, sugar alcohol, high sweet sweetner
High sweet sweetener : Aspartame, Stevia, Sucralose, Acesulfame K
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Increasing trend with increased demand of clean sweet taste by calorie-off
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Specially, increasing demand of aspartame, sucralose, acesulfame with trend of zero-calorie
Developing mixed technology that gets similar taste as sugar with researching various sweet
materials and Multi sweetener system
Functional Foods
Raw materials of health functional food
Function
Functional Materials
Healthy balance of beneficial
bacteria in the intestine
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Probiotics(Lactobacillus)
Fructo-oligosaccharide
Auricutaria auricula-judae
Aloe
Enzyme
Lowering cholesterol level
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Gamma-Linolenic Aaic (GLA)
Lecithin
Chitosan and Chito-oiligosaccharide
Soy peptide
Phytosterol
Red yeast rice
beta-glucan of barley
Keeps blood flowing
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EPA/DHA
Gamma-Linolenic Acic (GLA)
Mushroom
Ginko leaf extract
Lowering
blood pressure
 Sardine peptide
 Salmon peptide
 Casein hydrolysate
Reducing body fat and body
weight
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Hibiscus sabdarifla
(히비스커스등 복합추출물)
Dietary fiber
Garcinia cambogia Extract / Green tea extract
Mixed lemonbalm Extract powder (레몬밤추출혼합분말)
Green Mate Extract EFLA920 / L-Carnithin tartrate
Raw materials of health functional food
Function
Functional Materials
Lowering blood sugar
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Resistant malto-dextrine
Banaba
Rhynchosia volubilis peptide complex (쥐눈이콩 펩타이드복합물)
Poncirus trifaliata RAFIN. and Morus alba L. complex extract
(지각상엽 추출혼합물)
 Defatted Evening primrose seed alcohol extract
(탈지달맞이꽃종자주정추출물)
 Nopal extract
Antioxidant
 Green tea extract
 Chlorophyll
 beta-Carotene
Build-up immune system
 Ginseng/Red ginseng
 Alkoxy glycerol
 Perilla frutescens Extract / Spirulina original powder
(소엽추출물/스피루리나원말)
 Acerola comcentracte and complex (아세로라 농축물)
 Chlorella concentrate and complex/Chlorella
Help keep your joint health
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Help cognition processing
 Angelica gigas Nakai (참당귀뿌리주정추출분말)
Memory improvement
 Green tea extract
 Theanine compound
Muco polysaccharide
Glucosamin / N-acetylglucosamin
Seutekkaria baucakebsus complex extract
Dimethyl sulfone
Green-Lipped Mussel
Sanchi Extract etc. Complex
Raw materials of health functional food
Function
Functional Materials
For healthy teeth
 Xylitol
For healthy liver
 Milk Thistle Extract
 HK shiitake mycelium
Reduction of
Menopausal symptoms
 Isoflavon
 Pomegranate concentrate /Extract
 Sophora japonica Linne fruit Extract
Alleviate stress
 Theanine
 Hydrolysated Milk Protein(lactium)
For healthy eye
 Lutein, lutein and Zeaxanthin complex Extract 20%
 Haematococcus pluvialis Extract (헤마토쿠쿠스 추출물)
For healthy urinary

For healthy prostate
 Saw palametto friut Extract
Calcium absorption
 Poly gamma glutamate
Fatigue improvement
 Fermented amino acid complex
 Rhodiola sachalinensis Exract
(홍경천 추출물)
For healthy skin
 Lithospermum erythrorhizon Extract
 AP collagen Enzymatically peptide
Cranberry Extract
Products with given function
Functional drinks
Vitamin drinks
Energy drinks
Other functional drinks
Highlight mark of approved function

Highlight mark example
 Caffeine : Help for increasing concentration, increasing attention and improving endurance
 Vitamin B, C, Mg, Fe : Help for reducing exhaustion
 Choline : Help for maintaining normal function of liver, lipid and homo- cysteine metabolism
 EPA/DHA : Help for normal function of brain
 Resistant Starches, sweet replacer : Blood sugar reaction after meals
Market
– Baby food
– Confectionery
7.8%
11.8%
– Dairy products 62.4%
– Hot drinks
7.0%
– Soft drinks
11.8%
‘Approval’ highlight
‘Scientific/clinical
verification’ function
highlight mark
Lowering LDL cholesterol
mark products
Dairy products outstand
scientific/clinical
verification mark
Source : FNBNEWS
Heart Disease and Plant Sterols, Proven to
Help Lower Cholesterol
Corazonas Oatmeal Squares are infused with
plant sterols, which are proven in more than
140 clinical studies to help fight heart disease
by lowering LDL (bad) cholesterol.
Functional elements with matching low sodium
Health stress+ low sodium
Launching products ratio
in 2010(%)
No Additives/Preservatives
40.45
Gluten free
29.93
Low fat
24.15
Organic
21.16
No-Sugar
14.76
Natural
12.49
Low-sugar
11.76
Whole wheat
9.39
Fortified Vitamin/Mineral
7.64
No trans fat
7.22
Omega-3
6.5
Low calorie
3.92
Low cholesterol
3.82
Lactose free
3.82
Digest health
2.99
Sugar free
2.48
Heart health
2.37
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Low Sodium
Natural
Gluten Free
No Trans Fat
Results
Functional Seasoning
 Functional Seasoning

High strength and deep umami taste

Exclusion of salt and sugar

Seasonings that are produced in according to organic, pesticide-free, ecofriendly, traceability
 Umami taste + Low sugar +
Low salt + Functional materials
‘Traceability’
Mark the products information like production, distribution and etc so that
customer can know product’s background