Information Exchange
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Transcript Information Exchange
St. Martin Conference 2009 Brno
Information Exchange
Martijn Rijke
12 November 2009
Nederlandse
Mededingingsautoriteit
1
Definitions
1. Information exchange as a monitoring mechanism of an antitrust violation
(e.g. price fixing, market sharing etc) (past)
2. Information exchange as a violation of the antitrust rules in themselves
(past)
3. Information exchanges as a violation of the antitrust rules in themselves
(future)
The focus of this presentation is on (2) .
Nederlandse
2
Competition Act (CA): Article 6
-Article 6 CA is based on Article 81 EC
-NMa Guidelines on Cooperation between undertakings (2008)
Nederlandse
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NMa Guidelines on Cooperation between Undertakings
(2008)
Based on standard Case law ECJ, CFI and decisional practice EC
and NMa
UK Tractor exchange, Amino acids, Wirtschaftsvereinigung Stahl, BicycleCase
Relevant factors
Market structure
(concentration rate, nature of the product, degree of product differentiation)
Nature and type of the information
(pricing, sales, customers, details, aggregate)
Period and frequency of exchange
Source and destination
(public/private=only between undertakings concerned)
Nederlandse
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Bicycle case (1615): facts
(1)
SOM-F established in 1998 by 9 participants, including 5 bike
manufacturers.
Goal SOM-F; collect market data about bicycle trade business & archive
historical data
New participants had to be approved and need to pay admission fee.
SOM-F cooperated with Marketing research agency GFk.
Each of the participants would contribute in the expenses of SOM-F.
GFk formed a panel of +/- 150 bicycle dealers.
Data would consist of non anonymous brand, type, color, market share
and average selling prices of the price.
The non-historic (6-8 weeks) would be updated every 2 months
Nederlandse
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Bicycle case (1615) structure
(2)
5 Bicycle Manufacturers
4 Other participants
SOM-F
(The foundation)
GFk
(Market research Agency)
Research panel
(+/- 150 retailers)
Nederlandse
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Bicycle-Case (1615)
(3)
SO: Infringement of Article 6 CA, because:
(i) Bicycle market = Oligopoly (information exchanged concerns 80% of the
market), barriers to entry, symmetry in costs (identical suppliers and
collective labour agreement)
(ii) Recent (non-historic) data (6-8 weeks)
(iii) Accurate (price, type, colour, brand, market share) and reliable (a
representative sample)
Hidden competition between bicycle-producers was said to be
restricted.
Nederlandse
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Bicycle-Case (1615)
(4)
Decision
-Information exchange as seperate infringement was in the end abandoned,
because of the source of the information exchanged between the parties.
No foreclosure of non-member competitors, because
-(1) The information was also individually accessible, albeit against
higher costs, and:
-(2) It was questionable whether there really were substantial barriers to
entry, because non-members managed to compete successfully on the
market.
Legal and economic approach
Nederlandse
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Information exchange as evidence of collusive agreement
Yes, according to CA and Art. 81 EC
See inter alia Mobile Operators and Betonmortelcentrales
Nederlandse
9
Information exchange restriction by object?
Yes, under circumstances, for instance when it can be excluded that
efficiencies are achieved (Woodpulp)
Most likely for category (3)
Nederlandse
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