Transcript Tim Cole Internet-Publizist Salzburg / Munich

Smart Products
Need Smart
Manufacturers
A new way to see the world
Tim Cole
Internet-Publizist
Salzburg / Munich
Digitalisation
CONNection
Work in progress:
Bridging Digital Islands
Web
Intranet
E-Commerce
CRM
Data Mining
E-Procurement
SCM
“Right Information, Right Place,
Right Time”
CUSTOMERS
CUSTOMERS
PARTNERS
EMPLOYEES
SUPPLIERS
MobilitY
The End Of Distance
Work 3.0
Office attendance is mandatory today
Percentage of office staff members with required presence within working hours
11%
compulsory presence
for at least ¾ of staff
75%
75%
compulsory
compulsory presence
presence
forall
allemployees
members
for
of office staff
6%
compulsory presence
for at least ½ of staff
0%
compulsory presence
for less than 1/2 of staff
8%
don‘t know
didn‘t answer
Source: Bitkom Research
A smarter way to see the world
There‘s only one world, stupid!
Digital Transformation
Transformation
Digital Transformation
Digitaler Triple Jump
analog
digital
networked
Marketing 1.0
Marketing 2.0
Marketing 3.0
Shopping 1.0
Quelle: SapientNitro
Shopping 2.0
Shopping 2.0
Quelle: SapientNitro
„Markets are conversations“
Qelle: „The Cluetrain Manifesto, 1999“
Logistics 1.0
Logistics 2.0
Logistics 3.0
Omnichannel Logistics
62%
of online shoppers would like
to return purchases to the store
– something few retailers are
willing or capable to do today
source: UPS
44%
would like to pick up online
purchases at the vendor‘s store
New ways to deliver
Digital delivery
„In future we won‘t sell
stuff any more, we‘ll sell
3D data so people can
print their own stuff“
Nektarios Bakakis
3D without limits
Who owns the data?
“European Civic Code”
property
ownership
usage
obligations
indemnification
Manufacturing?
Smarter Factories
Jody Markopoulos
„Digitale Daten sind das Erdöl
des 21sten Jahrhunderts“
Gerd Leonhard, Futurist
„The Industrial Internet
will create greater
challenges than ever
for IT Security“
No place to hide from bad guys
home/factory
cars/planes
wearables/
personal devices
•
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•
•
•
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Predictive Maintenance
Churn Alert
Customer Lifetime Value
Product Predilection
Quality Control
Public opinion
Lets move on!
You can‘t keep progress from happening
…you can only slow it down
See you!
Slides: www.cole.de
Mail: [email protected]
tc1066
@TCole1066
SuperTimCole