Transcript Slide - big humanities

Mining Mobile
Youth Cultures
Tobias Blanke
King’s College London
Datafication of Everything
Latest buzz word in big data to
describe the collecting of everything
‘To datafy a phenomenon is to put it in a
quantified format so that it can be tabulated
and analysed’
Datafication of Culture –
Reality Mining
“ … collection and analysis of machinesensed environmental data pertaining to
human social behavior …”
• New cultural research
• Reality Mining: Real-world sensor
networks
• Nathan Eagle, Alex Pentland, MIT, 2005
Mobile phone network data in Ivory Coast
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Big Social Data – Our Data
Ourselves
Mining Youth Cultures in Mobile Phone
Environments
Exploring new ways of co-research with
youth communities and focus groups
Exploring new avenues of
research with open cultural data
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Research Devices
Initial Results
Focus Groups
Privacy is `attached to other people ... so
if someone you agree to connect with is
open then you can be accessed through
them cause it's kind of herd thing, you've
all got to do it otherwise, one person is in
trouble.' (Participant C)
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Frustration with fear-mongering
Poor understanding about
technology
Group pressure to use social media
Positive benefits associated with
big social data
Mining
Student looking for a
university
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Instead of a Summary
Critique of Datafied Culture
‘We pay for all those free online services
nowadays in a different currency, namely
your personal data.’ (John Naughton)
Datafied cultures used by major
corporations.
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