Transcript when ever where ever

Strategic
Management
3.0
BA655
Dr. Ed Forrest
Oct 5 * 2016
… is first number which the
meaning "all" was given…The
power of three is universal …
…. is the
number of time:
• Past- Present- Future
• Beginning- Middle- End
•
•
•
•
•
•
~3~
3 Waves of Civilization
3 Industrial Re-Configurations (based on 3 Defining Factors)
3 Iterations of the Internet
3 Eras of Computing
3 Impacts on Strategic Management
3 Marketing Mind-Sets
………...
3 POINTS
3 POINTS!
2010
2016
2020
We are Entering an Era wherein our Machines
Interact* Understand* Reason * Learn
NAO robot becomes self aware… (<2’)
We have been here before
•
1st Wave ~8000BC
Hunter Gatherer To
Agricultural Age
•
2nd Wave ~1750’s
Agricultural Age To
Industrial Age
Toffler's Waves
Agricultural
Industrial
Technological
Land
Capital
Data
Man-imal
Fossil
Bio-Tech
Widgets
Electromechanical
Digital/Genetic
Production........
Crafted/Self Use
Mass/Exchange
Prosumptive
Distribution.....
Restricted
Mass
Specialized
Marketing
1:1/ Barter
Product-centric
Consumer-Centric
InfoSphere
Interpersonal
Mass-Mediated
Interactive
Spiritual
Contractual
Mutual/Networked
Indiv./Partnership
Corporation/Bureaucratic
Conglomerate/Ad Hoc
Extended
Nuclear
Expanded
Elitist
In Mass/Standardized
Specialized/Life-Long
Inherent
Elected
Semi-direct
Inherited
Divided
Self Defined/Discovered
Key Commodity
TechnoSphere
Energy.......
Technology.....
Communication
SocioSphere
Relationships
Business
Family............
Education
PowerSphere
Authority.....
PsychoSphere
Identity.......
1st Wave
2nd Wave
3rd Wave
KEY COMMODITY
LAND
•Basis of
economy
•Life organized
‘round village
•Economy
Decentralized
•Every village
produce most of
its necessities
CAPITAL
•Like land- a zero
sum commodity*
•Necessary for
control of
Production-Labor
& Raw materials
Information
Uniquely
different from
previous key
commodities
What’s so different about
information?
• Expandable- infinity
expansive commodity
• Transportable-
geography no longer matters
• Compressible- can be
summarized, encoded
• *Sharable- Value
increases when shared
We have NOT been here before
•
1st Wave ~8000BC
Hunter Gatherer To
Agricultural Age
•
2nd Wave ~1750’s
Agricultural Age To
Industrial Age
You are about to
experience
10,000 years of
change
In next 40
years
Law of Accelerating Returns
Technological
Progress
is
Exponential
If it’s
Exponential
it’s
Predictable
Ray Kurzweil-The Accelerating Future
Aug. 2016 (1-~15’)
Industrial- to- Information Age
3 Revolutions
3 Key Defining Dimensions
Communication- Energy-
Transportation –
Simultaneously converge to Define
a Socio-Economic Paradigm
Excerpts from The Third Industrial Revolution: How
Lateral Power is Transforming Energy, the Economy
and the World By Jeremy Rifkin (Published by
Palgrave Macmillan, 2011)
Predominant means to
Manage, Power & Move Resources
KEY RESOURCE
1st Industrial
Revolution:
1750-1890’s
2nd Industrial
Revolution:
1900-1990’s
3rd Industrial
Revolution:
2000--
ENERGY
COMMUNICATION
TRANSPORT
Steampowered
Coal-fired
Telegraph
& Print
Rail
Electricity
&
Oil
Renewables
Smart Grid
Telephone and
emergence of Mass
Media.. print &
electronic… Radio &
TV
Internal
Combustible
Engine
based
Internet based
Smart Phones,
Tablets, TVs
Autonomous,
GPS-IoT guided
vehicles
Jeremy Rifkin at CGC15:
“The Zero Marginal Cost Society”
(Published 2014)
(2:30-17’)
Moving to 3rd Iteration of the Internet
Web 1.0 connect every file/page
… web of information
connections
Web 2.0 connect everybody
of people
web
connections
Web 3.0 connect every thing…
Internet of Things
Big Data Analytics: The Revolution Has Just Begun
@6:26
BC AC
(@1:07:30- 28’)
The World of Watson : Dr. John Kelly- Sr. VP- IBM (May 2015)
IBM Watson: How it Works
(L= ~8’)
3 Impacts on Strategic
Management 3.0
1) Data Discovery, Exploration & Analysis
2) Decision- Making Augmentation
3) Enhanced Customer Engagement
Enhance & Expand
Information Discovery &
Exploration
Analyze millions of documents (reading 800 M/second)
> Across multiple databases
> written in multiple languages
> In multiple modes—numerical, text, image,
audio, video, speech….
EXPLORE- DISCOVER
Text Mining * Triples * RDF
(@16:37)
Expand & Scale
Expertise
> Draw on wide range of facts, opinions &
accumulated knowledge..
> Surface evidence, risks , tradeoffs hidden
in data to enable better/faster decision
making….
DECISION - MAKING
Analyze * Assist * Augment
Watson Trade-Off Analytics
(~3’)
Watson Launch Jan. 2014* Med App
(@42-52’)
Cognitive Immersion Environments
(@13:00~15)
Enhance Customer
Engagement
> Cognitive Computing fundamentally
transforms nature & depth of Customer Service
& Relationship Management
> Engage individuals – personally &
Psychologically– whenever.. Wherever however
they chose..
CUSTOMER ENGAGEMENT
Enhance & Scale * Nature & Depth
Watson Engagement Advisor
(~2’)
Connie (~2’)
Watson Virtual Agent
(~3’)
Infuse Products & Services
with Intelligence
Embed interactive, conversational,
Q&A, Dialog services to engage /
assist & heighten customer
experience
PSFK Future of Retail 2016 SF:
How IBM Watson Powers Cognitive Retail
WAYBLAZER
& This Just In!
Management Reorientation:
The Marketing Concept
Focus on
Consumer
– Not
product
Focus on
Long –Term
Relationships
Not Shortterm Sales
3 Marketing Mentalities
The New Era of
Management & Marketing
Demands Cognitive Computing
Literacy
= Awareness & Application
of Pre-requisite set of
Data Mgt. & Customer Engagement Tools
• BLUEMIX--
Legos of Cognition
Cognitive Building Blocks: Using Watson API’s
(@2:16-5:30)
Watson Developer Cloud- Use language, vision, speech and data insight APIs to add cognitive
functionality to your application or service…. Starter Kits
How to Use Cognitive Technology to
Disrupt Your Industry (@7.27)
Little Billy Buttons’ Pizza Order Chat- Bot
(@2:12…..@11)
What will you do with Watson
WATSON TED TALK Video Clip
Finder: @ http://watson.ted.com/welcome
Watson--ingested about 2,000 TED Talks...and organized…on the content of the lectures.
… maps …by topics & insights about the speakers
…ask Watson any question …Within seconds…receive an answer in the form of relevant clips
from the talks.