Transcript Marijuana Policy and Lessons from Big Tobacco

Building it Better
Marijuana Policy &
Lessons from Big Tobacco
Rachel Barry
University of California, San Francisco
Policy Adviser to Blue Ribbon Commission
Legal
Probable
WA
ME
OR
CA
MA
NV
CO
AZ
AK
TEROC
Tobacco Education Research
Oversight Committee
TEROC
California advisory committee
Tobacco control
Prevention education
Tobacco-related research
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#1: Motivation
matters in policymaking
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#2: Opportunity
to shape the
future of marijuana policy
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#3: Information
from a reliable source
Key Players
TEROC
“We don’t
want
another
Big
Tobacco”
Drug Reform Groups
Venture Capitalists
Endorse TEROC
#1: Motivation
matters in policymaking
73% increase
in youth smoking
(Centers for Disease Control and
Prevention, 1998)
Youth smoking
increased
TID : bgx12c00
Teens THREE
times more likely
to use flavored
cigarettes than
adults (FDA, 2009)
“Little evidence that
cigarette smoke causes
disease in nonsmokers”
(RJR, 1984)
“The secondhand smoke
risks for marijuana are not
comparable to tobacco”
smoke”
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#2: Opportunity
to shape the
future of marijuana policy
MARIJUANA
NORMALIZATION
Production
Distribution
Sale
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#3: Information
from a reliable source
Endorse TEROC
Under
21
Motivation matters in
policymaking
Opportunity to shape the
future of marijuana policy
Information from a reliable
source
Ideal Foundation
FCTC
UAI
TEROC
BRC
WA
CO
18
18
21
21
21
21
State-run monopoly with goal to reduce consumption
Personal cultivation
State-run tracking and tracing system
Cultivation license for private industry
No sales to minors
100% smokefree
Dedicated funds for education, prevention, cessation
Mass media campaign aimed at general public
Messaging on secondhand smoke risks and industry behavior
No marketing, advertising, sponsorship, promotional activity
No flavors, sweets, snacks, toys appealing to youth
Plain packaging with straightforward health warning labels
Surveillance and comprehensive research programs
Independent oversight to monitor private side of market
Transparency of government relations with industry
NGOS and public servants without industry affiliation
Protect local control
#3: Endorse TEROC
Learn More @ http://bit.do/TEROC
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