Transcript Supporting the career development of Generation Z

Supporting the Career
Development of
Generation Z
19 and 20thth November 2015
John Ambrose
www.complete-careers.com
[email protected]
Supporting the Career Development
of Generation Z
Session Overview
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What is Generation Z?
Role of Social Media with Generation Z
Impact of Social Media Misuse
Hints and tips for Personal Branding
Generation Z
4 Generations of todays workforce
Veterans
Baby Boomers
Born 1937 -1947
Born 1948- 1963
Generation X
Generation Y
Born 1964 -1978
Born 1979 -1999
Generation Z
Born after 2000
Source: Chartered Institute of Personnel and Development 2015
Changing
Curating
Collecting
7 Cs of
digital
career
literacy
Creating
Communicating
Critiquing
Connecting
What is Social Media?
Social media is the social interaction
among people in which they create,
share or exchange information and
ideas in virtual communities and
networks http://uk.ask.com/wiki/Social_media?lang=en
23/9/2014
Who’s looking?
Quiz time
What percentage of employers use or
plan to use social media?
A) 37%
B) 60%
C) 92%
Answers
A) 37 % of Recruitment Managers use Social Media for
Screening (Career Builder 2012)
B) 60% of UK employers use some form of social media as
a recruitment tool (Stepstone Solutions 2013)
C) 92% of respondents to a global study of employers used
or planned to use Social Media in Recruitment (Jobvite
2012)
What does Social Media say
about your learners?
Can they do anything About it ?
Yes /No
Case Study
Paris Brown age 17 gets the offer of a high
profile job with Kent Police Authority
What happens Next…
http://www.youtube.com/watch?v=J0IkygWQQoU
https://www.youtube.com/watch?v=EQW-bKSqcEM
https://www.youtube.com/watch?v=onc7UaALpn8
Self Destruct
Is this foul-mouthed, self-obsessed Twitter teen really the future of British
policing? Youth crime sex and drug rants
Paris Brown, 17, boasted about her sex life, drug taking and drinking
In one Tweet she wrote: 'I really wanna make a batch of hash brownies'
she also said: 'Everyone on Made in Chelsea looks like a f****** fag'
Appointed to change perceptions of young people
Source: Daily Mail
Outcome
Paris’s previous behaviour on Social
Media has a massive impact on her
and in the end she doesn’t take the
job.
A Google search on Paris may always
connect her to these events.
So What?
Ask your learners:
How often do they check their posts and
privacy settings?
Do you know if their name appears on a
Google search?
Do they think about possible employers when
using Social Media?
Positive use of Social Media
Using Generation Z’s social media
knowledge and skills to get a dream
job
Popular General Social Media
Platforms
Facebook
- to network for job opportunities
Twitter
- research companies and approach
Google +
- authorship site to organise your web
content and present to employers
YouTube
- post videos and share achievements
Linked-In
- create a more career orientated network.
Specialist Site Examples
(Vocationally Related)
Pinterest
- for anyone in the
creative industries
Cucumbertown
- networking for cooks/chefs
Epernicus
- for research Scientists
HR.Com
- social networking site for HR
professionals
Flickr
- photo sharing and
photoragphy
Possible Sites to Improve Your
Personal Brand
www.onlineidcalculator.com
https://brandyourself.com/
https://about.me/#!
Summary
Prompt your learners to:
• Search themselves and respond
• Identify appropriate platforms/sites
• Use tools including privacy settings
to control your ‘brand’
• Think before you post
Thank you for listening
Any questions