Transcript New Mover Market

New Mover Market
Shopping habits within the first few days of a move
Survey compiled by Robert Field & Associates May 2004
Shopping Habits
 A survey
was done to determine the shopping habits
of people who had just relocated to a new home.
 This “new mover market” was asked a series of
questions about the types of businesses they had
visited within the first three days of arriving.
The results were as follows:
% of movers who visited store within first three days
96%
100%
80%
60%
48%
40%
25%
20%
14%
17%
0%
Department
Drug
Home imp.
Convenience
Grocery
Groceries are the immediate need!
RTU provides you the opportunity to target
these new residents immediately.
Your full color coupon is placed directly into
their hands by law.
Local Services Visited
 The
survey also determined the patterns new movers
display when visiting local services in the area.
 Those surveyed were asked a series of questions
about whether they had visited eateries or other local
services within fourteen days of moving.
Local Services - Eateries:
% of movers visiting establishment within 14 days of move
100%
88%
74%
80%
54%
60%
40%
93%
41%
31%
20%
0%
Donut/Bagels
Ice Cream
Subs
Ind. Rest.
Pizzerias
Fast Food
Local Services – Other than Eateries:
% of movers visiting establishment within 14 days of move
100%
84%
80%
60%
47%
54% 56%
40%
21%
20%
7%
10%
0%
Daycare
Health Club
Dry Cleaner
Auto service
Salon
Video
Gas Station