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iPhone/iPod touch survey
August 2008
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Survey Overview
• Two surveys completed by 303 U.S. physicians
and 304 consumers
• Participants downloaded Epocrates Rx for the
iPhone/iPod touch within first week of launch
• Surveys completed in August 2008
• Source: Epocrates, Inc. Market Research Panel, 2008
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 2
More than a phone – primary uses of
iPhone/iPod touch by physicians
What do you primarily use your device for?*
81%
Phone calls
Professional apps
(e.g. Epocrates)
60%
Web access
(email/browsing)
59%
41%
Maintain calendar
Organize contacts
Multimedia
(music/video)
20%
Epocrates is the most used
healthcare application**
17%
*Respondents may select up to 3 (excludes responses below 5%)
**Respondents asked to list top 5 health-related applications used
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 3
Epocrates availability for iPhone/iPod was
important to over 70% of physicians
How important was Epocrates availability in
your decision to purchase the device?
Important
36%
Very
important
36%
Not
important
17%
Didn't know
Epocrates at
the time
11%
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 4
Nearly 70% of consumers downloaded
Epocrates to monitor their healthcare
Why did you download the Epocrates application?
Want to monitor my
own healthcare
67%
Job use examples:
Need to take care of a
relative/friend
23%
• Dog trainer
• Police officer
• Forensics/criminalist
To use in my job (noncaregiver)
17%
• Guidance counselor
• Lawyer
Curious about the app
13%
Other (fill-in):
• To be able to talk to my
fiancé who is a doctor
It was free
11%
• To demo it to my doctor
*Respondents may select all that apply; excludes responses below 10%
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 5
Majority of physicians use Epocrates
daily; half plan to increase use
Since download, how often
have you used Epocrates?
More than 3
times per day
26%
How often do you anticipate
using it in the future?
2-3 times per
day
31%
More
51%
Once a day
15%
Once per
week
5%
Several times
per week
23%
Same
48%
Less
1%
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 6
35% of consumers report using
Epocrates several times per week
Since download, how often
have you used Epocrates?
How often do you anticipate
using it in the future?
Several times
per week
35%
1 or more
times per day
7%
Haven't used
it yet
4%
More
31%
Same
64%
Once per
week
54%
Less
5%
Primary reasons for less
- Don’t have a need for the info
- Written for healthcare professionals
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 7
Majority of physicians use their iPhone
during a visit; increases patient confidence
Have you used your iPhone
during a patient visit?
How would you characterize patients’
reaction to you using Epocrates and the
iPhone during their visit?*
Confident I'm
checking
information
Yes
78%
No
15%
No,
but plan to
7%
66%
Admiration for using
the latest "cool"
technology
39%
Curious about what
I'm doing
No response
32%
24%
*respondents may select all that apply
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 8
44% of consumers report feel more confident
with their provider using Epocrates
If provider used Epocrates, how would
that impact your confidence level?*
More
confident
44%
Same level of
confidence
39%
No opinion
17%
*0% select “less confident”
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 9
Epocrates’ prescribing and safety info
most used features by physicians
What are the features you have used the
most in Epocrates so far?*
Drug dosing
56%
Adverse reactions
39%
Interaction checker
27%
Safety/monitoring
info
Pill pictures
16%
15%
Pill ID
15%
Drug pricing
15%
*Respondents may select up to 3; excludes responses above10%
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 10
Physicians share information about drug
reactions, safety & interactions with patients
What information are you most likely to share with
patients when you are using Epocrates?
60%
Adverse reactions
Drug safety info
45%
Drug interactions
45%
39%
Drug pricing
35%
Pill pictures
Health plan
coverage
15%
*Respondents may select up to 3
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 11
Consumers use Epocrates for drug
safety and identification
What are the features you have used
in Epocrates so far?*
Drug interaction
checker
69%
62%
Adverse reactions
61%
Pill identifier
Safety/monitoring
info
Drug dosing
33%
23%
*Respondents may select up to 3; excludes responses below 10%
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 12
>65% of consumers have/will recommend
Epocrates to their healthcare provider
Have you recommended
Epocrates to your physician or
other healthcare provider?
No,
but plan to
45%
Yes
21%
Have you ever talked to your
healthcare provider about info
you found in Epocrates?
Yes
24%
No,
but plan to
32%
No
44%
No
34%
“My roommate had a bad allergic reaction to a
drug. We contacted her doctor with Epocrates’
information and he changed the medicine.”
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 13
Over 90% of physicians believe providers
should use a reference like Epocrates
Do you agree that all healthcare professionals should
use a clinical reference such as Epocrates?
Strongly
agree
70%
Disagree
1%
Agree
23%
“Epocrates is so important to
my clinical practice that I dread
being without it.
It seems impossible that
anyone could remember all
drug interactions, even for
frequently used drugs.”
Somewhat
agree
6%
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 14
85% of consumers believe all healthcare
providers should use a reference like Epocrates
To what degree do you agree that all healthcare professionals
should use a clinical reference such as Epocrates?
Reasons why:
Yes
85%
Don't
know
13%
No
2%
• It never hurts to double check
yourself. Ever watch “House”?
• It could quickly prevent a
mistaken prescription
• No one can remember
everything all the time!
• I would have serious concern
for a healthcare professional
who did not use the most
recently updated medical
information available to him/her
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 15
Survey Background - physicians
• Survey includes 303 U.S. physicians who use
Epocrates software
• Downloaded Epocrates Rx for the iPhone/iPod
touch within first week of the product launch
• Apple devices owned by participants
– iPhone = 93%
– iPod touch = 12%
• Survey completed in August 2008
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 16
Music applications – top downloads
for physicians
What non-healthcare related applications do you
use the most on your iPhone/iPod touch?
• Pandora
• Weather bug
• Sports tap
• Shazam
• New York Times
• Facebook
• AOL Radio
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 17
Survey Background - Consumers
• Survey includes 304 U.S. consumers who use Epocrates
– Male: 80%
– Female 20%
• Downloaded Epocrates Rx for the iPhone/iPod touch
within first week of the product launch
• Apple devices owned by participants
– iPhone: 78%
– iPod touch: 17%
– Both: 5%
• Survey completed in August 2008
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 18
>50% of consumers prefer Epocrates
iPhone version over health websites
What health websites do you use
for healthcare information?
76%
WebMD
32%
Epocrates Online
Mayo Clinic
National Institutes
of Health
Don't use health
websites
Do you prefer the information in
Epocrates on your iPhone to the
websites you selected?
Yes
52%
No
4%
29%
Not sure
yet
44%
19%
15%
“I don't always have a computer at hand,
but my iPhone is always with me.”
*respondents may select all that apply; excludes responses below 10%
“The interface and information supplied
is far superior.”
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
Slide | 19