Transcript PowerPoint 프레젠테이션

HALIM(Porter’s Generic Strategy)
MIS GROUP #4
Presenting Date: 2012.06.20
IME 20071084 Jaeyoon Kim
IME 20100177 Kwangjong Kim
IME 20100508 Taekyeong You
INDEX
I.
Company overview
II.
Problems
III. Trouble shooting Strategy
- TPM and HATIS
IV. Further Improvement
HALIM
1st in the Domestic
Chicken Market
Share
IT innovation
Vertical Integration
Challenge to
Global Market
Products
Vertical Integration
Integrated production and Marketing system
Chick
Feed
Tool
and
drug
Breed
Farm
Farm, Factory, Market Integration!
manuf
acture
Factory
distrib
ution
Sale
Market
Problems
Competitive
status
State of
External
environment
Strong
Weak
Opportuniti
es
Strong
-Vertical Integration
Threats
Problems
-Price fluctuation by imbalance
with supply and demand
-Increasing supply of imported chicken
-Bird Flu
TPM
&
HATIS, Image Making
The Bowman’s Strategy to overcome the problems
• Bowman’s Strategy Clock(1995)
Differentiation: hatis
Low Cost: tpm
HALIM
High
Differentiation
Hybrid
3
PERCEIVED
PRODUCT / SERVICE
BENEFITS
Low
Low
price 2
Tpm
1
Low price/
low added value
Low
Focused
differentiation
5
Hatis &
Image
making
4
6
7
8
PRICE
Strategies
destined for
ultimate failure
High
TPM
Zero Product Defects,
Zero Equipment Unplanned Failures
Zero Accidents
Productivity increase!
Cost decrease!
Margin increase!
HATIS(HALIM Total Information System)
HATIS 1.0 (1999)
• ERP & Groupware
• Only for data collection
• Lack of trust
FAIL
Need of a new ERP module
☞ Difficulty of the introduction of an advanced ERP module
☞ Raising IT&BI Power-users for 6 months
☞ Developing the new ERP module for 18 months
HATIS(HALIM Total Information System)
HATIS 2.0 (2011)
• Web-based ERP system that integrate all data and
applications
• Traceability management system that can identify
every information about a product
• Real time decision support system
• All customer’s complains are reported to a chief officer,
and the chief officer confirm the complain handling
• Customer can monitor all information about products
Customer
satisfaction!
in real time
HATIS(HALIM Total Information System)
HATIS 2.0 (2011)
• Web-based ERP system that integrate all data and
applications
• Traceability management system that can identify
every information about a product
• Real time decision support system
• Company can figure out every production and sale in
real time
Quality
increase!
Image-making
• Investing \2,000,000,000/1year to marketing
premium
Safe
1st recognition rate in the market
Further improvement
• BI based on Business activity monitoring(BAM)
• Enterprise portal(EP) for two-way communication
• Improving productivity and making eco-friendly
products for FTA
Thank you
References
• 하림 http://www.harim.com/main.hr
• [하림의 프로세스 혁신 10년]전략적으로 육성한 파워유
저가 비즈니스혁신 · IT혁신 주역
http://www.etnews.com/news/computing/informatizatio
n/2489772_1475.html
• 하림, 기간계시스템 하티스2.0 가동
• http://www.etnews.com/news/computing/informatizatio
n/2486220_1475.html
• 하림 기업분석 보고서 2010년 6월 25일,너무 높이 날았
나 하림