Transcript Project Weekend

Project Weekend
Ola Aroyehun
Alcohol Treatment Co-ordinator
18th September 2009
What is Project Weekend?
• Project designed to identify and provide
information to cocaine users, about the
significant health risks associated with
combined alcohol and cocaine use
• Delivery of brief interventions within
licensed premises
• Multi-agency approach to achieving these
aims
Why Project Weekend?
• GOL funded project
• DAAT: Drug Needs Assessment 08/09 showed traces of
powder cocaine in the system
• PCT: Public Health message
• Support work of Police and Community Safety
Partnership around Night-time economy
• Public Health: Public awareness of increased dangers
with combined cocaine and alcohol use
• Itemiser showed cases of cocaine use in the Night Time
Economy
What did we do?
• Engaged licensed premises owners
• Two trained workers who worked in the Town
Centre 3 nights a week, distributing cards and
talking to people
• Produced range of publicity material branding
the project: billboard, promotional cards,
newspaper articles and posters
• Itemiser reading in licensed premises at start
and end of project
Evaluation Methods
• Interviews with managers of clubs and bars
• Interviews with members of the public
• Itemiser readings at end of the project
• Numbers referred into treatment
Results
• Huge awareness of message amongst the
public – 97% of respondents had seen one of
the cards and 93% had read one of them
• 92% showed satisfaction with the cards – strong
design
• Majority of people were able to articulate
message of the campaign
• Clubs and Bars did not display posters
• No referrals into treatment
Results
• GOL feedback: Innovative and timely
• Huge awareness of message amongst the
public – 97% of respondents had seen one of
the cards and 93% had read one of them
• 92% showed satisfaction with the cards – strong
design
• Majority of people were able to articulate
message of the campaign
• Clubs and Bars did not display posters
• No referrals into treatment
Success Factors
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Partnership approach
Flexible approach
Support from licensed premises
Branding
Integration into other initiatives
What next
• Time limited project
• Support from DAAT Development
Manager to licensed premises
• Distribution of more cards and posters
• Self contemplation method: Alcohol Brief
Intervention leaflets
• Links to other health promotion activities
Thank you