Transcript CAHF Communicators Forum

STATE OF THE NEWS MEDIA: 2013
Deborah Pacyna – Public Affairs Director,
CAHF
April 17, 2013
CAHF COMMUNICATORS FORUM
UNPRECEDENTED TRANSPARENCY
Nursing Home Compare
• Three year look back,
health & complaint surveys
Nursing Home Inspect
(ProPublica)
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UNPRECEDENTED TRANSPARENCY
Five-Star Rating System
California HealthCare Foundation
calqualitycare.org
Affordable Care Act
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Consumer Websites
ourparents.com
caring.com
ucomparehealthcare.com
hospitaldata.com
skillednursingfacilities.org
health.usnews.com
local-nursing-homes.com
nursinghomesite.com
providerdata.com
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State of the News Media 2013 - Pew Research Center’s
Project for Excellence in Journalism
Key Findings:
• Newspaper cutbacks of 30 percent since 2000
• Thirty percent deserted a news outlet
• Thirty percent of newspapers have pay walls
• Local TV news – 40 percent of coverage for sports,
weather and traffic
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• State of the News Media 2013 - Pew Research Center
• Key Findings:
“….undermanned and unprepared to uncover stories,
dig deep into emerging ones or question information put
into its hands”
Opportunity for newsmakers to use digital technology and
social media “without any filter by the traditional media”
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Country Villa Expansion Fills Acute Need – San Diego Union
Tribune
Spring Hill Convalescent Receives
Five-Star Rating
Grass Valley Union Tribune
Heroes of Health Care Honored
El Monte Mid-Valley News
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CAHF COMMUNICATORS FORUM
• CAHF.ORG
4,389 visits per month
--------------------------------------------------------------------• Facebook
Best week -1,425 people reached
• CAHFTV
2,360 views - 13 videos
• Twitter
@CAHFUpdates - 230 followers
• Linked in
810 members
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Ventura Leads Way in Reducing Antipsychotic Drug Usage
Ventura County Star
California Shines in 'Best Nursing Homes' Annual Report
Long-Term Living Magazine
For Older Adults, Music of the Heart… and Mind
California Health Report
Nursing Homes Progressed in 2012
Redding Searchlight
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Final thoughts
Managed care
• Fiercely competitive
• Monitors provider performance
• Reactive versus proactive