Transcript Public Private Alliances for Piloting Palm Oil Fortification

Public Private Alliances for Piloting Palm Oil
Fortification with Vitamin A in Indonesia
ADB-UNICEF Regional Workshop
The Role of Non-State Providers in Delivering Basic
Social Services for Children
19-20 April 2010
Barbara Lochmann
South East Asia Department
20 April 2010
Public-Private Alliances for Health
Public-Private Dialogue
and Investment to:
• Integrate public health
activities with business
models for efficiency and
sustainability
• Integrate business models
with health objectives for
increased impact on
micronutrient deficiencies
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GOOD BUSINESS
Why Oil Fortification?
•
Vitamin A deficiency is still a public
health problem (VAD prevalence in
children 5-15 yrs about 53%)
•
Indonesia is the largest producer of
palm oil
•
about 100% of household consume
palm oil, out of which 70% are
unbranded (Feasibility Analysis
KFI/MI,2005)
•
average consumption of unbranded oil
9kg/capita/p.a.
•
consumption variation between poor
and rich is not significant
The Experience of the Enriching Lives of the
Urban Poor Project (Oil Fortification in Makassar)
• Extensive advocacy for decision
makers and the private sector
• Industry needs to be engaged at
early stage
• Need scientific evidence what works
at what cost
• Initial investments for fortification
and distribution need to be borne by
the public sector
• Product acceptability of consumers
requires extensive social marketing
because of low consumer awareness
Public-Private Alliances for
Fortification
Private Partners
Public Partners
KFI: effectiveness trial
Ministry of Health:
Implementation/coordination
Oil distribution company:
fortification and distribution
National Food and Drug
Administration: QA
Pharmaceutical Industry :
supply of retinol and technical
training
Center for Food and Nutrition
Research: Monitoring
Oil industry: QC/QA, marketing
Ministry of Trade: National
standards
Value Added
• Feasible for Government and Industry
 Fortification technology easily and inexpensively
adaptable by palm oil producers ( 6 companies supply
more than 70% of the domestic market)
 Regulation and quality assurance parallel to current
systems for wheat flour and salt fortification.
• Affordable Cost
 Additional Rs 50 per kg (willingness to pay up to Rs 100)
• Self Targeted Distribution
 Unbranded cooking oil reaches poor consumers
• Maximize Public Health Benefits
 Fortified oil may be utilized in safety net and or food aid
programs
Scaling-Up Oil Fortification
Indonesia plans to mandate Vitamin A
fortification for cooking oil by January 2011
ADB: Nutrition Improvement through
Community Empowerment Project provides
investments to scale-up (oil) fortification,
regulatory framework and social
marketing/communications for fortification
GTZ/BASF: Strategic Alliance for the
Fortification of Oil provides technical
expertise in production, marketing and
distribution
GAIN: Up-scaling oil fortification through
production, distribution, QA/QC