Transcript why london…..

WHY VALUE MEASUREMENT IS
CRITICAL TO FUTURE INDUSTRY
DEVELOPMENT
TRACY HALLIWELL
DIRECTOR OF BUSINESS TOURISM & MAJOR EVENTS
Purpose
L&P’S ROLE
Deliver jobs and growth for London by attracting investment and
visitors today and building London's reputation for tomorrow.
Delivering Mayoral
priorities
Mission
To tell London's story brilliantly
Championing London as the best place to visit, study and do business
Creating 200,000 new jobs (We are contributing 20,000 jobs)
Attracting investment to develop and regenerate opportunity areas
KEY PERFORMANCE INDICATORS
JOBS
CREATED
Measures how many new
jobs we have created
through attracting FDI into
London
JOBS
SUPPORTED
Measures how many jobs
have been supported by the
spend of tourists,
delegates, spectators and
students that we have
attracted to London
GVA
Measures our direct
economic contribution to
London and demonstrates
the overall return on public
sector funding
CITY REPUTATION
Measures the reach and impact of activities which build London’s reputation as a leading life
sciences centre, high technology centre and cultural city
WE REPORT ONLY THE ADDITIONAL ECONOMIC BENEFITS
DIRECTLY ATTRIBUTABLE TO OUR ACTIVITIES
GVA MEASUREMENT
GVA
Delegate Spend
Less
Domestic/UK
attendees
GVA % Spend
Adjustment factor Average
Over Optimisation Displacement
Domestic Corporate Day
£135.00
0.5
International Corporate Day
Domestic Corporate Multi Day
International Corporate Multi Day
Domestic association Day
International association day
Domestic Association Multiday
£135.00
£514.00
£514.00
£190.00
£190.00
£516.00
0.5
0.5
0.5
0.5
0.5
0.5
0.4
International Association Multi Day
£516.00
0.5
0.4
£62.00
£62.00
£88.00
£88.00
0.5
0.5
0.5
0.5
0.5
Experiential
TOTAL CVB
Major Sports Event
Major Sports Event Multi Day
Major Cultural Event
Major Cultural Event Multi Day
TOTAL ME
0.4
Additionality
Total
delegates
Gross GVA
0.8
0.37
£4.99
2000
0.37
0.37
0.37
0.37
1
0.37
£6.90
£15.21
£36.51
£7.03
£45.60
£15.36
5000
0.2
0.2
0.8
0.2
0.8
0.2
0.8
0.2
0.2
1
£99.66
0.2
0.2
0.2
0.2
0.37
0.37
0.37
0.37
0.2
0.2
0.4
20,000
65,000
10,000
0
1500
180,000
Total GVA
9,800
34,500
304,200
2,373,150
70,300
23,040
17,938,800
20,753,790
0.5
0.2
0.2
£4.58
338,000 1,548,040
£6.30 2,053,000 12,933,900
£6.51
£10.41 1,200,000 12,492,000
26,973,940
WHY VALUE MEASUREMENT IS CRITICAL
TO US…..
MEASUREMENT
ROI
FUNDING
STAKEHOLDER
SUPPORT
WORLD CAPITAL OF BUSINESS
 WORLD CLASS CLUSTERS
GLOBAL
FINANCIAL
HUB
DIGITAL CAPITAL
OF EUROPE
CENTRE FOR
SCIENTIFIC
EXCELLENCE
 WHERE BUSINESS THRIVES
LONDON’S
OFFICE HOURS
OVERLAP WITH
COUNTRIES
MAKING 99% OF
WORLD GDP
ACCESS TO
DECISION
MAKERS WITH
MORE HQ’s
TALENTED MINDS
FROM ACROSS
THE GLOBE
ALL IN ONE CITY
Access to technological
infrastructure
Access to capital
Government/
Regulators
Professional
advisors
Access to markets and
global brand infrastructure
Cross-fertilisation
of businesses
Access to talented
staff
LONDON VOTED WORLD
LEADER IN ECONOMIC
INFLUENCE, TECHNOLOGY
ACCESS, REPUTATION AS AN
URBAN GATEWAY, & ITS
DEVELOPMENT & DESIGN
CAPABILITIES
PWC Cities of Opportunity Index
2013
LONDON NAMED MOST
ATTRACTIVE CITY IN
EUROPE FOR INVESTMENT
E & Y European
Attractiveness Survey 2014
LONDON VOTED No 1 MOST
INFLUENTIAL CITY IN THE
WORLD
Forbes Magazine August 2014
LIFE SCIENCES
RESEARCH AT IMPERIAL COLLEGE
AND 12 TEACHING HOSPITAL,
MORE THAN 50 CLINICAL
INSTITUTIONS WITH A HUGE
PATIENT POPULATION FOR
CLINICAL TRIALS
OVER 79,000 STUDENTS
IN LIFE SCIENCE-RELATED SUBJECTS
London has 120 companies in life sciences, alongside
Cambridge’s 180 and Oxford’s 65. Together, they form
the Golden Triangle
TECH
16, 850
Students studying computer
sciences at london universities
40% 34,000
DIGITAL TECHNOLOGY
Uk IT co’s london COMPANIES
based
ACCESS TO A POOL OF 386,000
EXPERIENCED IT PROFESSIONALS & TECH
GRADUATES
Worth £140 billion to the UK
economy, contributing 12%
of UK GDP
LONDON IS THE BIGGEST EUROPEAN USER OF
FACEBOOK
WHY LONDON…..
• Tap into Europe’s deepest pool of tech delegates, speakers and
companies
• Go to the heart of revolutionary research in a city with 5 medical
schools and 12 teaching hospitals
• Showcase breath-taking developments, pioneering products and
policy
• Partner with global brands
• Harness centres of excellence: London stock exchange, Tech City,
iCity, Open Data Institutex,Crick Institute, iconic cultural institutuions
• Maximise delegate numbers with a workforce of 350,000 financial
industries professionals, 580 000 IT professionals, 400,000
creatives
 Link up with festivals: LFW, BFI Film Festival, Design Festival
 Harness a broadcast powerhouse
PARTNERSHIPS
RECENT SUCCESS STORIES
GOVT RECOGNITION
L&P’s IMPACT IN 2014