Transcript Balearic Islands

Balearic Islands
Lennart Børger
Alica Cechvalova
Ruzanna Grigorieva
Jonas Hornehøj McKerchar
Erika Simkova
Josefine Nestorf Sørensen
About destination
• The Balearic Islands are Spain's second most visited region
• The Balearic archipelago consists of four islands (Mallorca, Menorca, Ibiza,
Formentera)
• Population of 1 103 000
• Average annual temperatures of 16 ° C
• Peak season for tourism is in summer months (June-September)
• By taking tax of 1-2€ per visitor, they try to make the community more
sustainable
Transportation
It is easy to get to and from the Balearic Islands by transportation means such
as planes, ferries or boats.
There is a wide range of transportation within the islands such as local bus
networks and taxis.
Good alternative means of transport on the island to get around the many
narrow mountain roads include motorcycles, scooters or mountain bikes.
There are also numerous car rental opportunities on the islands.
Organizational structure
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Parliamentary Monarchy
Capital: Palma de Mallorca
1 of 17 autonomous states
1 of 50 provinces
President Francina Armengol – head of government
Hierarchy
Statistics & figures
Annual number of international tourists visiting Balearic Islands from
2001 to 2014 (in 1,000 people)
Arrival by country of residence
Target groups
MALLORCA
39% couples
34% friends
Family destination?
German popularity
MENORCA
IBIZA & FORMENTERA
Family destination
Dominant Younger demographic
Couples
Controversially Promoting familyoriented tourism
British popularity
Germany, Italy, Sweden
German Popularity
England, Latin Americans, France,
Netherlands, etc.
Tourist behaviour
PEST model
• Political
– Sustainability
– Public Administration – RDTI
– Encouraging relationships between
productive and technological environment
– Parc Bit.
• Economic
– GDP
– Service Sector dominance
– Economy acceleration:
• Balearic Islands > Spain
PEST model
• Social
– Population
– Density
– Foreign acceptance
• Technological
– Research & Development
– PCTI (plan for Science, Technology
and Innovation)
Sources
Elements of tourism demand model – Karen Fink
Website
• https://www.caib.es/ibestat/estadistiques/043d7774-cd6c-4363-929a703aaa0cb9e0/e3cf1ac0-3dce-4b97-948f-ef216a613f9e/ca/I208002_1001.px
• https://ec.europa.eu/growth/tools-databases/regional-innovation-monitor/baseprofile/balearic-islands
• https://www.tripadvisor.co.uk/ShowTopic-g187464-i494-k5536726First_Time_to_Menorca_What_to_Expect_and_is_it_for_meMinorca_Balearic_Islands.html
• http://www.iubh.de/files/de/Fakultät/Publikationen/Working_papers/GISsupportedSeg
mentationStudyofVisitorstoMajorcaIsland.pdf
• http://www.consultingdms.com/en/featured/approach-economic-social-politicalsituation-balearic-islands-spain-2/
• https://en.wikipedia.org/wiki/Balearic_Islands