Transcript Dia 1 - foodFIRST

TRUE PRICE Foundation
THE TRUE PRICE
Floriade - Venlo
May 8 – 2012
True Price Foundation 2012
The true price is the quoted price plus unpaid social and ecological external
costs
QUOTED PRICE:
€4
Ecological Costs: €1
QUOTED PRICE:
€5
Ecological Costs: €0
Social Costs:
€1
Social Costs:
€0
TRUE PRICE:
€6
TRUE PRICE:
€5
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True Price Foundation 2012
True pricing makes sustainability competitive
What would happen to relative prices?
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True Price Foundation 2012
A sustainable economy is smart and circular
What needs to be done to achieve true pricing?
 Challenge
– Estimates of ecological external costs lie mostly between 6%-50% of global GDP
 Producers must use resources more efficiently
 Taxation can be done more efficiently
 Consumers need to shift from having goods to having access to services
 We should be smarter in addressing poverty
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True Price Foundation 2012
Determining true prices is possible
Puma published first estimate of true price
6,7% Ecological costs in total price
Source: Puma EP&L 2010 (2012)
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True Price Foundation 2012
TRUE PRICE Foundation