Transcript Resources - The Communications Network

Resources
Resources
www.com-matters.org
www.com-matters.org
www.com-matters.org
Resources
Resources are what organizations invest to achieve their goals.
They include dollars (grants, programs, services) and human
capital (labor, research, thought leadership).
 All organizations are different. Some have deep pockets, some possess
unique knowledge, and others are rich with human capital.
 What matters most is that you are clear about your available resources and
your options for “spending” them to advance your mission.
 Invest your available – and finite – brand resources where they can have
the most clear, discernible impact.
www.com-matters.org
www.com-matters.org
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270
The number of people who told us their CEO or
ED believes that communication advances the
organization’s goals.
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www.com-matters.org
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1
The rank of “lack of staff time” as a barrier to
strategic communication across organization
type and role type.
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5.5%
Percent of the United States GDP accounted
for by the nonprofit sector.
www.com-matters.org
www.com-matters.org
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“
“We are more than just grantmakers, we are
change makers. In order to create the
change we desire, we need to use tools
beyond grantmaking. Strategic
communications is essential to creating
long-lasting societal change.”
COMMUNICATION LEADER
Private Foundation
www.com-matters.org
www.com-matters.org
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“
“We can amplify every dollar we spend if the
programs we fund find more recognition,
more partners, and can influence those who
make polices that affect the people we serve.”
EXECUTIVE LEADER
Private Foundation
www.com-matters.org
www.com-matters.org
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“
“Communication is not an expense that reduces
our ability to make grants. It is a strategic
investment that allows us to magnify the impact of
our grantmaking dollars, by attracting co-funders
and energizing others to get involved.”
COMMUNICATION LEADER
Private Foundation
www.com-matters.org
www.com-matters.org
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How do you define
your resources?
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How do you “spend”
your resources?
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Where do you see
the highest return on
investment?
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www.com-matters.org