Transcript NPM -- The Mailing Industry Program

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The museum will tell the
complete story that has never
been told before of the
Mailing Industry to many
audiences.
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Over 250 years old
8.4 million US jobs
$1.3 trillion in sales revenue
8.6% of the US GDP
An industry in transition with loss to core of business yet
projecting growth due to e-commerce
Touches every private & public sector of the economy with
jobs in all congressional districts
Dependent upon the viability of the universal USPS network
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 Visibility
 Education
 Contribution to the United States communication
and commerce channels
 Highlight the inventors and innovators
 Highlight the key industry players today
 Demonstrate the size and impact of the industry
 Examine relevance to the digital age
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Forestry and Paper Industry
Printers
Newspapers and Magazines
Catalog and Mail Order
Envelope Manufacturers
List Brokers, Data Processes, Software Vendors
Letter and Mail Shops
Fulfillment and Package Services
Logistics
Direct Mail Marketers, Advertising Agencies, Designers
Equipment Manufacturers
Large Transactional Mailers
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Mailing Industry Steering Committee
Segments for Quarterbacks
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Forestry and Paper
Printers
Newspapers and Magazines
Catalog and Mail Order
Envelope Manufacturers
List Brokers, Data Processes, Software Vendors
Letter and Mail Shops
Fulfillment and Package Services
Logistics
Direct Mail Marketers, Advertising Agencies, Designers
Equipment Manufacturers
Large Transactional Mailers
Gene Del Polito
John Nolan
Kent Smith
Karen McCormick
Leo Raymond
Ernie Rojas
Allen Kane
Amy Borntrager
Allie Swislocki
Marty Emery
Support Members
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Steering Group
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Network with the industry components
Help identify stories to tell
Help identify experts to tell the stories (High
Level)
Multimedia components
Network for fundraising opportunities
Consolidated PR strategy
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Raw Materials
◦ Forestry and Paper
◦ Envelope Manufacturers
◦ Equipment Manufacturers
Service Providers
◦ Printers
◦ List Brokers, Data
Processors, Software
Vendors
◦ Fulfillment and Packages
◦ Letter and Mail Shops
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Content
◦ Large Transactional Mailers
◦ Direct Mail Marketers,
Advertising Agencies,
Designers
◦ Newspapers and Magazines
◦ Catalog and Mail Order
Logistics
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Mailing Industry Timeline and Budget: Website
Activities
Timeline
Notes
Steering group feedback on website
pilot plan
Oct meeting
Develop rules and technical
requirement
October
Open to receive info
November
Develop pilot for testing
December
Usability testing
Dec-Feb
Contractor
QB timelines
January
Industry gives NPM a date for completed content & inhouse media
Initial NPM Workload
30-day turnaround
potential need for web editor
Evaluate NPM Workload
Feb
Marty to determine
PR Plan
mid-January
USPS, Associations and industries to do advertising
Launch Pitch
2015 May
Launch at NPF in CA
Translate to Rotating Gallery
Sept-Nov
NPM Staff
Pilot envelope manufacturing first
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Mailing Industry Timeline and Budget: Rotating Gallery
Activities
Timeline
Overall Gallery Plan
Sept-Nov
Determine what visitors
want
Mar-Apr 2015
How to tell the story
April-May 2015
Follow Exhibit Planning
Process
Exhibit development May-Jun 2015
Design & Prototyping Jun-Nov 2015
Fabrication &
Implementation Nov 2015- Mar 2016
Testing & Remediation Mar-Apr 2016
Launch
month of NPF 2016
one month prior to
PR Plan
launch
~3-4 month prior to
Education/curriculum
launch
~2-3 months post
Summative Evaluation
launch
Ongoing per phasing
First Exhibit Rotation
plan
Notes
Exhibit Committee Meeting
front-end study (NPM Staff &
Evaluator)
NPM Staff and Steering Com.
NPM Curators &staff
contractor
contractor
contractor in-house
Reception for 200 people
Public ads require external costs
NPM Staff & Outside Vendors
NPM Staff & Evaluator
Planning, Design & Fabrication
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