Transcript Presentation - M-SAMC

Multi-State
Advanced Manufacturing
Consortium
RELEASE DATE
VERSION
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US DOL SPONSORED TAACCCT GRANT: TC23767
08/18/2015
v 001
1 of 39
Using Data to Develop
Compelling Grant Applications
US DEPARTMENT OF LABOR
MULTI-STATE
ADVANCED MANUFACTURING CONSORTIUM
MULTI-STATE
ADVANCED MANUFACTURING CONSORTIUM
20150618_v001_m-samc_webinar_03_using_data_grant_applications found in Resources by
the M-SAMC Multi-State Advanced Manufacturing Consortium www.msamc.org is licensed under a
Creative Commons Attribution 4.0 International License.
ABOUT US
CENTER FOR REGIONAL
ECONOMIC COMPETITIVENESS
LABOR MARKET
INFORMATION INSTITUTE
• 501(C)(3) NON-PROFIT
ORGANIZATION; ARLINGTON, VA
• ESTABLISHED BY THE US DEPT.
OF LABOR IN 1994
• 15 STAFF; 5 RESEARCH FELLOWS
• NATIONAL MEMBERSHIP
NETWORK OF STATE & OTHER
LMI PROFESSIONALS
(16 DOCTORAL & MASTER’S DEGREES)
• DATA-DRIVEN POLICY ANALYSIS:
• Economic development
• Workforce development
• Higher education
• PROFESSIONAL ASSOCIATION
MANAGEMENT
• WORK PROGRAM:
•
•
•
•
Technical training
Research
LMI system support
Partnership facilitation
OUR PROJECT OBJECTIVES
• TO HELP COLLEGE STAFF AND FACULTY MEET THE
INFORMATION NEEDS OF THEIR CUSTOMERS
• College staff and faculty include student
advisors, placement counselors, curriculum
planners, grant writers, etc.
• TO EQUIP COLLEGE STAFF AND FACULTY WITH THE
DATA RESOURCES AND ANALYTICAL CAPACITY TO:
1. Answer their key questions, and
2. Support their external customers (e.g.,
students, businesses, funders).
College
Customer
College
Faculty and
Staff Roles
Key Customer Questions
Analytical or
Data Need
College Customer
Purpose
Students (and
Parents)
Student
Advisors
How can I help students make
more informed career and
educational choices?
Career options and
requirements
Students or parents
forming opinions or
making career choices
Students
Placement
Counselors
How can I help graduates quickly
find jobs in their preferred fields?
Immediate jobs
available
Students searching for
work
Businesses
Workforce &
Corporate
Training
Coordinators
How can I proactively contact
companies likely to need training
or education services?
How can I more effectively target
my outreach efforts?
Identifying companies
that are adding or
replacing talent
Selecting outreach
targets, responding to
requests, or planning
company visits
College Boards,
Legislators,
Businesses,
Students
Curriculum
Planners
How can I better assess future
demand, and make more
informed decision about program
investments?
Current and future labor
market demands
(including job/skill
requirements)
Conducting program
reviews or making
major investments
College Boards,
Legislators
Institutional
Researchers &
College
Executives
How can I assess how the college
is doing in delivering wellprepared talent to our
community?
Graduate outcomes
(e.g., employment,
earnings) and future
needs
Setting the college’s
strategic direction and
making key
investments
Federal, state,
local,
foundation
funders
College grant
writers
How can I make a compelling
case that the college needs
resources to meet student
demand, business ed. & training
Current demographic,
labor market, and
economic trends/
projections
Seeking resources
from funders
PURPOSE
• THESE WEBINARS ARE INTENDED TO INTRODUCE COLLEGE
FACULTY AND STAFF TO SEVERAL PUBLIC DATA TOOLS AND
RESOURCES TO HELP THEM DO THEIR JOBS BETTER.
• MAKE YOU AWARE OF WHAT PUBLIC DATA RESOURCES
CAN OFFER YOU, AS WELL AS THEIR SHORTCOMINGS.
• THIS WEBINAR WILL FOCUS ON TOOLS THAT CAN HELP
COLLEGE GRANT WRITERS WEIGH OPTIONS ABOUT:
• Making compelling statements of economic need
• Connecting to sector-based strategies
• Better competing for potential funding sources
AGENDA
• THE STRUCTURE OF INDUSTRY-RELATED DATA
• TOOLS FOR DEVELOPING COMPELLING GRANT APPLICATIONS BY
ANSWERING KEY QUESTIONS:
•
•
•
•
How is my economy structured?
What industries are responsible for creating jobs?
Does my region have any unique competitive strengths?
Is my economy healthy?
• DATA TOOLS WE ARE WORKING ON FOR M-SAMC COLLEGES
• WHAT’S NEXT
• Q&A
TOPICS
• INDUSTRY STRUCTURE
• North American Industry Classification
System (NAICS)
• GDP data
• Basic versus non-basic employment
• INDUSTRY ANALYSIS
• QCEW data
• Location quotients
• County Business Patterns
• COOL TOOLS
NORTH AMERICAN INDUSTRY
CLASSIFICATION SYSTEM (NAICS)
• PRONOUNCED “NAKES”
• www.census.gov/eos/www/naics/
• GROUPS ESTABLISHMENTS INTO INDUSTRIES BASED ON THE SIMILARITY OF THEIR
PRODUCTION PROCESSES.
• 20 sectors
• 1,065 industries
• REVISED EVERY 5 YEARS TO KEEP UP WITH CHANGING ECONOMY
• Current version is 2012
• Some employment data started in 2011
• JOINTLY DEVELOPED ACROSS NORTH AMERICA
• REPLACED THE STANDARD INDUSTRIAL CLASSIFICATION (SIC)
NORTH AMERICAN INDUSTRY CLASSIFICATION SYSTEM (NAICS)
2012
NAICS level
Example #1
Example #2
NAICS code
Description
NAICS code
Description
Sector
31-33
Manufacturing
51
Information
Subsector
311
Food Manufacturing
517
Telecommunications
Industry
group
3115
Dairy Product
Manufacturing
5172
Wireless
Telecommunications
Carriers, (except
Satellite)
Industry
31151
Dairy Product
(except Frozen)
Manufacturing
51721
Wireless
Telecommunications
Carriers, (except
Satellite)
U.S. Industry
311513
Cheese Manufacturing
517210
Wireless
Telecommunications
Carriers, (except
Satellite)
Unique to country; standardization ends at 5-digit code.
9
NAICS SECTORS
11- Agriculture, Forestry, Fishing
53- Real Estate, Rental & Leasing
21- Mining & Extraction
54- Professional, Scientific & Technical
22- Utilities
55- Management of Companies
23- Construction
56- Admin., Waste & Remediation
31-33- Manufacturing
61- Education
42- Wholesale Trade
62- Health Care & Social Assistance
44-45- Retail Trade
71- Arts, Entertainment, & Recreation
48-49- Transportation & Warehousing 72- Accommodation & Food
51- Information
81- Other Services (Private)
52- Finance & Insurance
92- Public Administration
NAICS LOOKUP
FIND THE INDUSTRY GROUP DESCRIPTION FOR THE FOLLOWING
NAICS:
TEXTILE MILLS
NUCLEAR POWER PLANTS
AUTOMOTIVE MANUFACTURING
http://www.census.gov/eos/www/naics
NAICS LOOKUP
FIND THE INDUSTRY GROUP DESCRIPTION FOR THE FOLLOWING
NAICS:
TEXTILE MILLS (3132)
NUCLEAR POWER PLANTS (2211)
AUTO MANUFACTURING (3361)
http://www.census.gov/eos/www/naics
BENEFITS OF NAICS
Relevance
Comparability
… identifies new, emerging, & advanced technology
industries; more meaningful sectors--especially in
the service-producing segments
.
…provides for comparable statistics among the
three NAFTA trading partners.
Consistency
… consistent principle: businesses that use similar
production processes are grouped together.
Adaptability
… reviewed every 5 years, to keep up with our
changing economy.
NAICS – THINGS TO WATCH OUT FOR
• NAICS REVISIONS WHEN COMPARING DATA OVER TIME
• OWNERSHIP IS NOT AN INDUSTRY
• Employment data often separates private and government
• Most NAICS sectors apply to private and government
• NAICS 92 – Public Administration is the exemption
• SPECIALIZED SECTOR ROLLUPS EXIST
• Goods producing – mfg., const., natural resources &
mining
• Service providing – everything else
• Trade, transportation, and utilities
• What about educational services?
NAICS – THINGS TO WATCH OUT FOR
• HOW TO DEFINE SOME OF THE “CATCHY”
INDUSTRIES OF THE DAY
• Green Building
• Advanced Manufacturing
• Life Sciences
• LACK OF DETAIL FOR SOME INDUSTRIES
• Software development
• Engineering
WHAT DATA GIVE ME SOME INDICATION ABOUT
THE STRUCTURE OF MY REGIONAL ECONOMY?
• HOW MUCH WEALTH IS BEING CREATED IN MY REGIONAL
ECONOMY?
• Regional GDP trends
• HOW WEALTHY (OR NOT) ARE THE REGION’S PEOPLE?
• How does the region’s wages/income compare to the
Nation or State?
• WHAT INDUSTRIES ACCOUNT FOR THE JOBS IN MY REGION
• Which industries are adding jobs?
• Which industries are showing decreasing employment?
GROSS DOMESTIC PRODUCT (GDP)
• BROADEST MEASURE OF AN ECONOMY
• GROSS DOMESTIC PRODUCT (GDP)
• Equal to Output sold to Final Users:
Consumption + Investment + Gov. Spending + Net Exports
• Equal to Value Add or Gross Domestic Income:
Wages + Net Interest + Rents + Profits + Indirect Taxes
• Relates to Personal Income:
Wages + Interest/Dividends/Rents + Net Transfer Payments
• TELLS BIG SECTORS IN REGIONAL ECONOMY
• BUREAU OF ECONOMIC ANALYSIS – NIPA
BUREAU OF ECONOMIC ANALYSIS
WWW.BEA.GOV
MANUFACTURING ACCOUNTS FOR $0.16 OUT OF
EVERY $1.00 DOLLAR PRODUCED IN SC
Manufacturing as a Percent of Total State Gross Domestic Product
MFG as a Percent of Total GDP (2005 chained dollars)
25%
20%
North Carolina
15%
South Carolina
Tennessee
Mississippi
Alabama
10%
United States
Georgia
Virginia
5%
0%
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: US Bureau of Economic Analysis
19
COVERED EMPLOYMENT DATA
• “COVERED” JOBS DATA
• Workers in jobs covered in the unemployment insurance program
• Quarterly Census of Employment and Wages (QCEW)
• Used to be called ES-202 data
• Called quarterly, but employment data is for each month
• Jobs, payroll, and establishments
• Establishments by size class
• Organized by ownership and NAICS
• Available for all counties, MSAs, states, and the U.S.
• ISSUES
•
•
•
•
Data availability takes about 6 months
Some industries are suppressed to protect employer confidentiality
Laws affecting unemployment insurance coverage vary by state
QCEW is not a time series. Old data are not revised for consistency.
BUREAU OF LABOR STATISTICS
www.bls.gov/cew/apps/data_views/data_views.htm#tab=Tables
BUREAU OF LABOR STATISTICS
http://beta.bls.gov/maps/cew/us
BASIC/NON-BASIC THEORY
• BASIC INDUSTRY - THOSE INDUSTRIES THAT
PRODUCE GOODS AND SERVICES ULTIMATELY
SOLD TO CONSUMERS OUTSIDE THE REGION.
• NON-BASIC INDUSTRY - THOSE INDUSTRIES
THAT PRODUCE GOODS AND SERVICES THAT
ARE CONSUMED LOCALLY.
BASIC ECONOMIC MODEL
Export or ‘base’
activity (new $s)
Non-basic activity
(recycled $s)
Examples:
Examples:
•Manufacturing
•Auto repair services
•Tourism
•Small convenience retail
•Some hospitals
•Outpatient medical
•Regional shopping
malls
•Personal services like
barber shops
•Social Security income
•Print and copy shops
LOCATION QUOTIENTS (LQS)
• A REGULARLY USED METHOD FOR REGIONAL ANALYSIS
• LQS MEASURE THE RELATIVE CONCENTRATION OF A GIVEN
INDUSTRY IN A GIVEN PLACE.
• Often relative to the nation, but can also calculate state LQs
• CALCULATED BY DIVIDING THE PROPORTION OF THE REGION’S
ECONOMIC ACTIVITY IN AN INDUSTRY, BY THE PROPORTION OF THE
NATION’S ECONOMIC ACTIVITY IN THAT SAME INDUSTRY.
• INDUSTRY EMPLOYMENT IS THE MOST COMMONLY USED VARIABLE,
BUT COULD ALSO GENERATE LQS FROM OTHER VARIABLES.
• E.g., occupational employment, industrial output, revenue,
etc.
LOCATION QUOTIENTS
FORMULA
Nation
Industry
Total
20MFG
5
10
MFGjobs
jobs
Nation
Total
LQ
Region
Region
Industry
Example
100,000 MFG
Jobs
100 Total
Jobs
1,000,000
Total Jobs
0.5
2
1
INTERPRETING LQS
• IF ALL LOCATION QUOTIENTS NEAR OR AT A 1.0, WILL SEE THE
REGION RESEMBLING THE NATIONAL ECONOMY
• Region may be sufficiently diversified
• CAN USE LOCATION QUOTIENT TO GET A SENSE OF THE
SPECIALIZATION OF REGIONAL INDUSTRIES
• General rules of thumb
• LQs of 1.2 or higher indicates some degree of specialization
• LQs of 0.8 to 1.2 indicate normal distribution of industry
within the region
• LQs of less than 0.8 may indicate that the region may be
deficient
• Depends on size of region, nature of industry
• Smaller regions may have larger LQs
• Not industries are appropriate for all places
BUREAU OF LABOR STATISTICS
data.bls.gov/location_quotient/ControllerServlet
INTERPRETING LOCATION QUOTIENTS
Interpretation
Location Quotient
High
Important industries
that may require
attention
Important growth
industries
Industries of little
promise to local
economy
Potential emerging
industries
Low
Low
Employment Growth
High
• HIGH IS NOT ALWAYS
GOOD, LOW IS NOT
ALWAYS BAD
• ITS BEST NOT TO
INTERPRET LQS IN A
VACUUM
• CHANGE IN LQ IS
ANOTHER
IMPORTANT
CONSIDERATION
US CENSUS
COUNTY BUSINESS PATTERNS
http://www.census.gov/econ/cbp/index.html
OTHER RESOURCES
Economic trends in your state and county
•County Business Patterns: Interactive map of county business and demographic data
•Economic Census: Industry Snapshots
•Local Area Unemployment Statistics: Employment and unemployment data
•BEARFACTS: Fact Sheets about your state, metro, and county's personal income and
gross domestic product
Key data aggregators
•Stats America
•US Cluster Mapping
•Measure of America
•Mapping America's Future (Demographics Trends and Projections)
•NACo County Explorer
RECAPPING WHAT WE COVERED
• Exposure to the structure of industry data along with data
sources & tools.
• Ways that data can be used to help make stronger cases for
funding college programs and special initiatives.
• How the information can help grant writers emphasize
their college’s unique position to answer industry demand
for skilled workers.
• Limitations with the data.
• The necessity to supplement data sources with good local
knowledge and industry relationships.
OUR EFFORTS TO HELP YOU
M-SAMC DATA DASHBOARD
PERFORMANCE-BASED OBJECTIVES DATABASE
SHORT INSTRUCTIONAL VIDEOS
ADDITIONAL TRAINING
M-SAMC DATA DASHBOARD
• A SINGLE WEB ENTRY POINT FOR USERS LOOKING TO
ANSWER SOME COMMON QUESTIONS.
• Demographic
• Industry
• Workforce
• DATA RELEVANT TO THE INDIVIDUAL COLLEGE SERVICE
AREAS, AND COMPARISONS TO THE STATE AND NATION.
• Help with the “Compared to what?” questions
• DIRECT LINKS TO A WIDE VARIETY OF PUBLICALLY
AVAILABLE DATA AND INFORMATION.
OTHER M-SAMC RESOURCES
• INSTRUCTIONAL VIDEOS
• Short videos that will show college staff
how to quickly find key pieces of
information (e.g., average wages).
COMPETENCY-BASED WORKFORCE
INTELLIGENCE TRAINING PROGRAM
FULL COURSE
• USING LABOR MARKET INTELLIGENCE
TO ENGAGE INDUSTRY PARTNERS
• Corporate College
Representatives
• In-person training locations
(confirmed):
• Gadsden State (June 24)
• Spartanburg - (August 20-21)
• Henry Ford – (September 16)
• BridgeValley – (TBD)
WEBINAR SERIES
• USING DATA TO HELP STUDENTS
STRATEGICALLY SELECT COURSES &
LAUNCH SUCCESSFUL CAREERS (JUNE 18,
2 PM)
• USING DATA TO DEVELOP NEW & ADAPT
EXISTING CURRICULUM (JULY 21, 2 PM)
• USING DATA TO DEVELOP COMPELLING
GRANT APPLICATIONS (AUGUST 18, 2 PM)
• DETERMINING THE IMPACT OF
DEMOGRAPHIC TRENDS ON COLLEGES
(SEPTEMBER 15, 2 PM)
• LMI TOOL DEMONSTRATION WEBINARS
(TBD)
Questions?
Martin Romitti
[email protected]
SAFETY DISCLAIMER:
M-SAMC educational resources are in no way meant to be a substitute for occupational safety and health
standards. No guarantee is made to resource thoroughness, statutory or regulatory compliance, and related media
may depict situations that are not in compliance with OSHA and other safety requirements. It is the responsibility
of educators/employers and their students/employees, or anybody using our resources, to comply fully with all
pertinent OSHA, and any other, rules and regulations in any jurisdiction in which they learn/work. M-SAMC will
not be liable for any damages or other claims and demands arising out of the use of these educational resources.
By using these resources, the user releases the Multi-State Advanced Manufacturing Consortium and participating
educational institutions and their respective Boards, individual trustees, employees, contractors, and subcontractors from any liability for injuries resulting from the use of the educational resources.
DOL DISCLAIMER:
This product was funded by a grant awarded by the U.S. Department of Labor’s Employment and Training
Administration. The product was created by the grantee and does not necessarily reflect the official position of the
U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind,
express or implied, with respect to such information, including any information on linked sites and including, but
not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued
availability, or ownership.
RELEVANCY REMINDER:
M-SAMC resources reflect a shared understanding of grant partners at the time of development. In keeping with
our industry and college partner requirements, our products are continuously improved. Updated versions of our
work can be found at the M-SAMC website: http://www.msamc.org.
20150618_v001_m-samc_webinar_01_using_data_to_help_students found in Events by
the M-SAMC Multi-State Advanced Manufacturing Consortium www.msamc.org is licensed under a
Creative Commons Attribution 4.0 International License.