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Second Life: Because your
life….isn’t all what its cracked
up to be.
Henry Vo
Inf327e
What is Second Life?
RealNetworks CTO Philip Rosedale
 Linden Lab
 inspired by the science fiction novel Snow
Crash by Neal Stephenson, and the
Cyberpunk literary movement.
 metaverse
 Active Worlds & Entropia Universe
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Pricing
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Second Life has three membership plans. [2]
Basic — Free
Additional Basic — one time fee of US$9.95
Premium — There are three billing options for
Premium accounts:
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Monthly — US$9.95
Quarterly — US$22.50 (US$7.50/month)
Annually — US$72.00 (US$6.00/month)
lifetime subscription for a one-time payment of
US$225.00. Now, 4096m2 of land.
Stipends
Those registered before May 29, 2006
receive L$50/week
 Those registered after May 29, 2006
receive no stipend
 Premium accounts :July 21, 2006 receive
L$500/week . November 1, 2006 receive
L$400/week . November 1, 2006 receive
L$300/week
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Land Ownership
own land (up to 512m2 without additional
fees).
 US$5 a month up to US$195 a month for
an entire 65,536m2 of land or individual
island
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avatar
Residents are the users of Second Life
 multiple accounts = multiple Residents
 single Resident = multiple avatars
 Client based Scripts and 3D content.
 animations, textures and sounds have to
be created outside the client
 but every experience in Second Life is
entirely user-created.
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Open standards
publicly available and implementable
standards = increase compatibility
between various hardware and software
components (open software)
 Operated by anyone. no licenses to patent
rights
 both the client and the server will be
released as open source [9].
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Open standards
instant messaging system will be replaced
with Jabber
 virtual machine will be replaced with Mono
 uBrowser - display the Help
documentation
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Economy
Linden Dollars (L$ \
 generated US$3,596,674
 GDP of $64 Million
 may purchase L$ directly through the
client or LindeX Currency Exchange,
 exchange rate L$243/USD
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Land sales and Regions
First Land program - 512m2 blocks (16 by
32 meters)
 16 acre (65536m2) regions
 Region auctioned - accessible from the
main continent
 Purchased regions - not allowed to be
accessible
 high land tier fees (US$195 a month)
 hold up to 100 users
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Buying Land
Choose from six different topologies
 Islands are priced at US$1,675 for 65,536
square meters
 maintenance are US$295
 http://secondlife.com/auctions/
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Acquiring Land
Residents can acquire land in
several ways:
First Land
Parcels are 512 square meters and
sell for L$1 per meter to those who
have never owned land. Go into SL
and click on the Search button
Buy Land from Residents
Residents are always putting plots of
land up for sale. See what's currently
on the market
Go into SL and click on the Find
button
Select the Land Sales tab
Auctions
Buy newly created land with either
Linden $$ or US $$ depending on the
auction. See what's currently up for
auction or learn more at the Auction
FAQ.
Private Islands
Private, expandable islands.
Customizable - 5 different terrains
Businesses and Organizations
Aimee Weber Studio
 Anshe Chung Studios
 The Electric Sheep Company
 SL Business Magazine
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Businesses and Organizations
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20th Century Fox held a premiere for X-Men: The Last
Stand in Second Life. [edit] A-F
Adidas Reebok will be creating a permanent presence
in Second Life with assistance from Rivers Run Red
American Apparel opened a branch inside the game
selling digital renderings of clothings
MLB.com broadcast the Home Run Derby and a Red
Sox-Yankees game into SL, with the help of the Electric
Sheep Company.
Reuters has a news bureau which reports news in the
virtual universe
Dell sell PC in Second Life.
Residents Virtual
achieved fame or notoriety through
Second Life
 Alex Harbinger
 Shoshana Epsilon
 Johnny Ming
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Residents Reality
Duran Duran
 Jeff Howe- editor for Wired Magazine
SLname: Bingham Roundfield
 Tod Maffin - broadcaster (CBC Radio /
CBC Television) and podcaster SL:Second
Life name: Davo Nabob
 Mark Warner, former governor of Virginia.
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Subcultures and countercultures
fee of L$100
 3 days to recruit an additional member
 centered on a particular interest
 ownership of land and resources
 subcultures revolve around events
 Moskau Dance, Ulae, and Captain JeanLuc Picard
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Entrepreneurship
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Aloft Hotel
Finish Date: 2008
caters to active, urban 30- to 50year-olds
3D-design shop The Electric
Sheep Company
16-acre square of beachfront
marina and a bridge access
Entrepreneurship
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Julian Dibbell ‘
$70,000 a year creating female
avatar clothing – bbc.co.uk
Marcos Fonzarelli (SLsn) earns $250 a month as robot
tailor for avatars.
real money is in the female
clothing market.
Qing Xu Wei – paid to level out
players.
internet games section of Ebay
saw more than $9m (£5m) in
trades in 2003 alone.
JULIAN DIBBELL
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author of Play Money: Or, How
I Quit My Day Job and Made
Millions Trading Virtual Loot
buying and selling gold pieces,
suits of armor and other
artifacts from Ultima Online
annualized rate of $47,000 in
income
allows people to buy their way
to a playing level that others
have invested countless hours
reaching
“UO is not built on a rigid quest and leveling system
that leads you by the nose up a fixed ladder.
Choose a skill and begin working on it. Say you
want to be a warrior; begin working on
Swordsmanship by hunting through the forests near
your home city. “
“As you train up any of the more than 50 skills,
you'll find yourself adventuring further and further
from home, developing new tactics for skill-building,
and most importantly, meeting other players. “
Business Opputunities
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party and wedding planner
pet manufacturer
casino operator
tattooist
nightclub owner
automotive manufacturer
fashion designer
aerospace engineer
custom avatar designer
jewelry maker
architect
XML coder
freelance scripter
game developer
fine artist
machinima set designer
tour guide
dancer
musician
custom animation creator
lottery operator
theme park developer
real estate speculator
vacation resort owner
advertiser
bodyguard
magazine
publisher
The Marketplace
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fully-integrated economy to reward
risk, innovation, and
craftsmanship.
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virtual goods and services (retain
the IP rights of their creations )
succeed by the ingenuity, artistic
ability, entrepreneurial ability, and
good reputation
LindeX (our official currency
exchange), or at other unaffiliated
third-party exchanges.
Linden Dollars are matched with
residents who want to buy Linden
Dollars at
real estate market provides
opportunities for Residents to
establish their own communities
and business locations.
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GAMEPLAY
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Creating an Avatar:
Mapping
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The Map. Imagine you
want to find people
socializing. View upcoming
events' information on the
web map by clicking the
the green dots being
shown.
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The Search Menu. Now
you'd like to learn more
about a particular event
you saw on the web map.
Search for it, and read its
description. It sounds
great, and you teleport
there.
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Other People. Once you
arrive, right-click on
anybody's avatar and
choose "View Profile" to
learn about them.
Meet People
nightclubs
attend fashion shows
art openings
games
Movies
Own Virtual Land and Creating
Things
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build, display, and store your
virtual creations
$9.95 a month plus a Land Use
Fee proportional to the amount of
land you own
building tools, using
geometric primitives
Build live, in real-time,
right in Second Life
scripting language
(i.e. butterfly scripted to walk with
you)
ADAPTATION
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The idea of taking reality
and adapting it to a
technological social
network
Putting your daily life into
your virtual life.
All aspects of life is can
be portrayed in Second
Life. Except sports but
not too far fectched.
Manipulate who you are,
hide you inhibitions
behind you avatar
Maintain social order.
You can fly!!
Have Fun
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hundreds of games, from multiplayer RPG's to puzzles and
grid-wide contests
casinos, dance clubs,
shopping malls, space
stations, vampire castles and
movie theatres
something to do at any time of
the day or night – LOTS OF
EVENTS REGARDLESS OF
THE TIME.
Events -Discussions, Sports,
Commercial, Entertainment,
Games, Pageants, Education,
Arts and Culture and
Charity/Support Groups.